90 Revealing Questions to Ask to Really Understand Your Client

True understanding is the result of asking good questions -- ones that go beyond the surface and make people reconsider an issue, view a problem through a new perspective, or even spark a completely new idea.

Thoroughly understanding your clients, their wants and providing solutions is very imperative for an agency business. According to theMarketing Agency Growth Report 2018，有15％的机构既没有定制服务，也没有按时提供服务，而是收购新客户一直是几乎60％的机构的最大痛苦点之一，其中16％的客户面临客户保留问题。

While 79% of agency owners are confident about closing new deals and clients, 23% of them fail to meet client goals and expectations. In order to drive clients to your agency, considering to offer incentives in the form of discounts, bonus work, faster turnarounds have worked out well for agencies.

合作伙伴之间的问题构成了所有业务关系raybet平台的基础（即，您能为我做什么？我能为您做什么？）。但是，有效的关系继续进行这种对话，直到完全理解客户的需求为止。顾问需要面试问题，要求当前或潜在的客户提供有关双方如何最好地服务于关系的详细信息。

But many of us are not skilled in the art of questioning, nor do we feel comfortable grilling our clients for answers to difficult and complicated questions. However, it'一个重要的练习，尤其是在关系开始时或在销售阶段。

正确的问题和结果答案不仅可以帮助您为客户提供更好的结果，而且提出问题的行为迅速促进生产性对话可以改善您的人际关系。有了更好地了解客户的业务，她的目标和挑战，需求和价值，您可以找到新的方法来为客户提供价值并与较大的团队建立联系。

The below is an extensive list of questions you could orshould在您的关系过程中询问您的客户。并非所有人都会与您的情况有关，您应该对特定客户进行自定义。考虑哪些对于与您的潜在客户或当前客户进行对话，以及如何使用答案来创建更好的创意工作，从而真正影响客户的组织。

And don' forget: Asking a good question means nothing if you aren't prepared to listen.

90 Questions to Ask to Improve Your Client Relationships

以前的营销绩效和目标

1)What are your monthly marketing goals?

2)您的季度营销目标是什么？

3)What are your yearly marketing goals?

4)What are the consequences if you don’t achieve these quarterly or yearly marketing goals?

5)您的每月销售目标是什么？

6)您的季度销售目标是什么？

7)您的年度销售目标是什么？

8）What happens if you don’t achieve these quarterly or yearly sales goals?

9）您是否有服务水平协议（SLA）市场营销与销售in place?

10)Who created this agreement?

11)What happens if marketing does not meet its commitments to sales?

12)How much do you spend on marketing annually?

13)What results would you have to see to be able to secure more budget for marketing on an annual basis?

14)您的客户获取成本是多少（CAC）？

15)What is the ratio of customer lifetime value to CAC (LTV:CAC)?

16)What is your time to payback CAC number?

17)目前营销产生了多少百分比的客户交易？

18）市场营销影响了多少百分比的客户交易？

19）您目前的客户转换率是多少？

20)What is the lifetime value of a customer?

21)您目前跟踪哪些营销指标？

22)摘要h ones are most useful and valuable to your team?

23)What tactics provided the highest ROI for your business last year?

24)What tactics were least successful?

25)What marketing activities are done to build your brand versus provide a return on investment?

26)What about your current measurements are flawed?

27)What does a successful marketing campaign look like?

28)Have you launched any campaigns that you would consider risky and what were the results?

29)What is your criteria for measuring lead quality?

30）What offers or marketing campaigns create low quality leads?

31）What offers or marketing campaigns create high quality leads?

32)您使用什么工具来管理营销？

33)您使用哪些工具来跟踪和分析您的广告系列？

34)If you sell goods offline, how do you track those sales back to digital sources?

Understanding Client's Business Strategy

35)What values and beliefs define your brand?

36)您为客户解决的疼痛点是什么？

37)潜在客户如何找到您的产品？

38)What sources bring in the highest value customers?

39)如何制定策略来保留客户？

40）What is your upsell strategy?

41）From an overall business standpoint, what is your biggest challenge?

42）您最大的营销挑战是什么？

43）您最大的销售挑战是什么？

44)For these challenges, why have they not been solved?

45)What has been the negative effect of these challenges/problems on your business?

46)What does your sales process look like?

47)How long is the average sales cycle?

48)What three pieces of content are most useful during the sales process?

49)What are the biggest challenges your customer service reps face?

50）What makes your business unique in the market?

51）您的三个最大的竞争对手是谁？

52）现在谁不是竞争对手，但可能会在未来？

53）竞争对手进行了什么营销使您嫉妒？

54）您希望您的公司在市场上闻名？raybet电子竞技

55）What makes you personally excited to come to work every day?

56)What technological advance or product could disrupt your business model in 5 or 10 years?

Identifying Brand's Audience & Industry

57)Who is your target audience? Do you have established buyer personas for each of your target customer groups?

58)What is the size of your total addressable market?

59)What percentage of your market is aware of your brand and products/services?

60)您行业中的顶级出版物/博客是什么？

61)What conferences in your industry are must-attend events?

62）What makes buying your product or service necessary? What makes a customer buy right now?

63）Are there seasonal buying patterns that affect your sales?

64）哪些类型的前景不适合您的公司？raybet电子竞技

65）潜在客户对您的品牌有哪些误解？

66）What do leads say they like or dislike about the brand and its marketing?

67）线索未关闭的主要原因是什么？

Digging into the Agency-Client Relationship

68)您为什么要换代理商？

69)是什么让您想雇用我们的代理商？

70)什么是与您以前的营销合作伙伴一起工作/不起作用？

71)What would make you want to fire our agency?

72)What factors do you think make the client-agency relationship successful?

73)贵公司的领导者如何看待营raybet电子竞技销在该品牌的整体成功中的作用？

74）Who are the decision makers in your department?

75）What tools do you use to project management your campaigns?

76）最近，我们做了什么使您感到惊讶的事情？

77）我们做了什么,是最有价值的?

78）How could my team improve its communication with your team?

79）我们需要谁在您的团队中建立更好的关系？

80)哪种类型的通信（电话，电子邮件，文本等）最适合您？

81)What is your typically response time for returning calls and responding to emails?

82)How could we better communicate deadlines, timelines, and project updates?

83)您如何处理公司个人资料的密码管理？raybet电子竞技

84)Do you have a crisis communication plan in place?

85)What is the procedure for dealing with a customer complaint or problem online?

86）摘要h of our team members would you hire and why?

87）What is keeping you up at night?

88）您目前的员工缺乏哪些技能？

89）您想做什么培训？

90)我们的机构提供服务你希望什么?