The State of the Agency in 17 Charts

您可能会与您认识的其他一些代理商主管交易客户（恐怖）故事。您可能属于一个人共享指标和财务状况的代理团体。也许一家更具成熟的公司与您分享了一些文档和经验教训。但是，您还在哪里真正了解有关代理商领导者及其团队成员的最高问题？

Data can sometimes point us in the right direction -- giving us a starting point for asking questions, running our own numbers, and figuring out the problem or even the opportunity.

我们将一些最有趣，最有见地的图表汇总在一起，以实现该机构的当前状态。通过查看以下图表，了解有关新业务，客户关系和客户营销需求的更多信息：

17 Charts on the Agency Business You Need to See

1) Clients fire their agencies because the agency cannot grow with the client, there are cost overruns, or they are unhappy with the strategy.

2) Theaverage tenure of a CMOhas climbed to almost four years while 80% of new business directors are gone in less than two years.

3) Finding and retaining qualified staff members is the most challenging issue facing agencies. Employee burnout is another interesting concern of agency leaders.

4) Agency professionals leave their jobs because of the lack of growth opportunities and due to management.

5) Clients and agencies are not in agreement when it comes to the clarity of project descriptions provided by clients.

6) The number of marketers engaging zero agency partners increased in 2015 to 27%, which could support the trend of marketers moving agency duties in-house. In addition, fewer marketers are maintaining relationships with more than three agencies.

7）令人惊讶的营销人员对其代理机构的能力缺乏信心 - 在管理集成项目或发现见解方面。

8）数字营销负责人指出，品牌宣传，获取新客户，了解客户的全部图景，管理数据以及营销自动化是他们当前的最佳挑战。

9）20％的机构雇用自由职业者，因为他们需要将人员添加到一个项目中，而有18％的自由职业者雇用了可以完成短期项目的自由职业者。这直接与仅依靠基于项目的工作及其在预测增长和招聘需求方面造成的不稳定的问题有关。

10) More and more marketers are moving agency duties in-house, meaning agencies need to find more ways to add value to their relationships and consider new models of revenue generation.

11) 46% of marketers have a list of factors that automatically disqualify an agency, including that the agency discounts their fees or can't prove sales results.

12) 78% of marketers manage their own review of agencies, while only 7% hire an agency after that agency reaches out to them.

13）据Business Insider称，在线视频广告收入将在2016年达到50亿美元。代理商应考虑他们的服务产品和合作伙伴关系如何帮助他们利用广告资金的发展位置。raybet平台

14) Agencies who have launched an innovation lab have seen direct business results in the form of new client wins.

15）34％的代理专业人士表示，他们公司的士气低。raybet电子竞技代理商应考虑需要进行哪些文化，培训，指导和招聘变更才能竞争顶尖人才。

16) The most valuable source of new business for agencies is referrals, networking, and existing accounts -- a signal that more agencies need to better understand how to drive referrals, and they should consider the cost of going into a pitch without any prior relationship.

17) 61% of marketers report working with an independent agency, while 8% work with holding company agencies.