打破:Facebook宣布东北w Subscribe Button

今天下午，Facebook announcedthe release of a brand new feature, theSubscribe Buttonfor profile pages. Ultimately, the new feature enables Facebook to support and provide even more publicly available content, which is a huge stride for its position in the search market.

到目前为止，用户还没有太多控制新闻源中的内容。raybetapp根据用户的使用，订阅按钮使您能够选择是否要查看allupdates， 最多updates,or justimportantupdates from another user.

3个订阅按钮的主要功能

The Subscribe Button, whichFacebookpromises to start making available on users' profiles over the next few days, will allow you to:

1. Choose exactly what you can see from people in your News Feed. Facebook users can already view updates from their friends in their News Feed, but using the new button, users can now choosehow much将显示。他们现在可以选择查看所有特定朋友的更新，大多数（他们当前看到的）更新或仅重要的更新（例如，诸如新的工作更改或移动之类的突出显示）。此外，用户还可以选择多少typeof content will get displayed, such as photos, games, or nothing at all.

2. Subscribe to people who aren't your friends.As long as the user enables the Subscribe Button on his/her profile, you can subscribe to view updates from those people in your News Feed as well. This is a bonus for political figures, journalists, artists, bloggers, etc. who don't want hoards of friends butdowant the ability to spread their messages to others.

3. Allow others to subscribe toyourupdates.相反，您可以在自己的个人资料上启用订阅按钮，并开始为您的更新生成订阅者。这将使您不仅可以与朋友分享更新和内容。您也可以使用它更加细粒度。如果您启用了订户，则可以limit what the public can see compared to what your friends can seeusing Facebook's post-by-post sharing options (e.g. public vs. friends vs. custom). To enable the Subscribe Button on your own profile, visitFacebook的订阅页面and click "Allow Subscribers."

Marketing Takeaway

With the new Subscribe Button getting rolled out to personal profiles, the availability of the new feature will mean more publicly available data on Facebook. In addition, as people start enabling the Subscribe Button for their own profiles and try to attract subscribers, Facebook's search function will become substantially better. Up until now, Facebook's search functionality has been fairly limiting and not very useful due to the lack of publicly available content. This will soon change, making Facebook even more powerful from a search standpoint.

As a marketer, make sure that when you're promoting your business content on Facebook, you make it publicly available. This will ensure it can be indexed by Facebook search, thus expanding the reach of the content you share on Facebook.

Additionally, Facebook's introduction of the Subscribe Button will likely have future implications for business pages as well asFacebook的广告平台. Marketers should keep an eye on Facebook's future announcements to stay on top of how new features can potentially affect theirFacebook marketing努力。

What do you think about Facebook's new Subscribe Button? Will you add it to your profile?