来自真正品牌的Instagram营销的5个非常棒的例子

移动的照片分享现在是我们未来的一部分，是过去几年增长最快的社交媒体趋势之一。大品牌开始注意到，利用他们的优势趋势。Instagram已累计1500万用户在不到两年内上传了超过400万张照片。想想有多少卷电影，这些电影会增加！奥巴马总统甚至本月跳上了跨国公司，并开始分享其2012年选举活动的幕后照片。

Instagram是人们以不同的方式体验品牌的好方法，它引起了可能通过文本遇到的情绪。那么你如何遵循一些大品牌的脚步，并在您的Instagram开始使用Instagraminbound marketing? Let's take a look at the best examples out there and learn how you can adapt what these brands are doing toleverage Instagram就像有效一样。

星巴克

星巴克was an early adopter of Instagram and has over 200,000 followers to date. The company highlights in-store experiences at locations from around the world, shows how new coffee flavors are chosen and tested at Starbucks headquarters, and provides information about its 'Create Jobs for the USA' program. Starbucks shares the photos with itsFacebook粉丝们也是，所以客户可以评论即将到来或新的口味。

Marketing takeaway:保持您的内容新鲜，交互式，并与您希望您的粉丝注意到的品牌属性对齐。照片允许您以不同的方式与客户联系。如果他们对您分享的信息感兴趣，粉丝和粉丝非常乐意回应和参加。

Red Bull

红牛从来没有关于它的饮料，而且在公司的历史过程中，它本身就是所有的生活方式品牌。raybet电子竞技红牛的高能量品牌赞助极限运动员和活动，以及这一活动的令人敬事的令人敬畏的照片红牛股与粉丝完全符合他们的品牌。公司难以raybet电子竞技在没有实际扩大山脉或帆船的情况下让追随者受到追随者。

Marketing takeaway:确保您发布的图片对您的客户有意义并诱导股票。如果你对你刚刚采取的图片感到兴奋，你的粉丝也不会。花点时间思考你的粉丝想要从品牌中看到的图片以及如何以有趣的方式展示它们。

Marc jacobs.

High-end fashion brand Marc Jacobs demonstrates the principle that you don’t always have to be the one taking the pictures; you can get your fans in on the snapping, as well. Marc Jacobs creatively used its account over the holidays to ask followers to share their family moments by using the hashtag #marcfam. The company then showcased its followers' photos and created a collage on its website for all to see. This technique gave customers a chance to participate in creative activity with the brand.

Marketing takeaway:As we mentioned earlier, there are 400 million shared photos on Instagram, and most were not shared by companies, but by the consumers themselves. Your customers love taking pictures and talking about their favorite products, so find ways to get your customers involved in your内容创作。

Tiffany & Co.

Tiffany & Co.’s products come with a high-end price tag, so what better way than pictures to show the worth of those products? Tiffany is using Instagram to show every intricate detail that goes into creating the diamond rings and jewelry girls swoon over. On Tiffany’s Instagram account, fans get an in-depth look at all the tools, techniques, and technicians involved in making the perfect piece of jewelry. Of course, there are also pictures of the final pieces themselves with their signature blue-green color.

营销外卖：让客户更好地了解您的产品是如何制作的。工艺是在这一天和年龄的垂死艺术。您努力建立您的客户爱的产品;与您的成品一起显示故事的一面。

General Electric

GE的Instagram帐户中您会看到更多的灯泡。其主要目标是在能源，运输和航空等不同行业中展示GE的工作。通过在Instagram上进行GE，粉丝将看到大于用于在这些空间中推动创新的生命引擎和涡轮机。

GE也使用其帐户来运行比赛以找到它的下一个“Instagrapher”。获胜者将飞往威尔士拍摄航空设施。近4,000张Instagram照片由指定的hashtag #geinspiredme提交，然后发布到Facebook，粉丝投票给决赛者。GE不仅能够涉及多个粉丝社交平台，该公司也以raybet电子竞技某种方式能够让人们对涡轮发动机兴奋。