How to Write the Perfect Page Title With SEO in Mind

在高中时，为我写一篇文章的最难部分是标题。

老实说，直到今天，头衔仍然是我的挣扎。

但是，写博客文章或页面标题的标题是我作为营销人员日常的一部分。

And now I have to think about SEO as well.

If you're anything like me, it's helpful to learn best practices you can refer to when you're writing a title.

在下面，让我们学习如何在牢记SEO的同时编写完美的页面标题。

页面标题和SEO

A page title is the title tag that tells a search engine like Google what the title of your web page is.

However, a "title tag" is distinct from the "H1" of a page. Your web page can have an H1 that's different from the title tag, though they're often the same by default unless changed in the HTML header of the page.

For example, an article title is your H1. If you had a creative idea for an article title, but wanted Google to index a title tag that’s more likely to get clicked, you could edit the title tag to be different from the H1.

When you type in a query on Google, title tags are the titles you see on the search engine results page (SERP).

那么，为什么在编写页面标题时必须牢记SEO呢？

主要原因是因为您的页面标题（和其他元标记th)信号e search engine what your page is about. Your page title helps search engine's determine if your web page satisfies search intent and answers a user's question.

Now, you might be wondering,“我怎么开始？”下面，让我们回顾一下在编写SEO页面标题时牢记的最佳实践。

编写SEO页面标题的最佳实践

1.具体。

您网站上的每个页面都应有特定的目的。考虑一下您面前的页面，并尝试描述它。

If you're using "and" to combine multiple thoughts on this page, it's time to make some new pages.

在为每个页面编写标题时，请记住页面的细节。如果这是关于“烤面包机”的页面，则标题应包括以“烤面包机”为中心的关键字，而不是像“厨房用具”这样的更通用的关键字短语。

2.解释为什么这个页面是独一无二的。

就像每个页面都应针对每个页面的每个页面一样，您还应确保在整个网站中每个页面标题都是唯一的。

This helps prevent traffic cannibalization, which is when two pages from the same domain are ranking for the same keyword, and therefore stealing traffic from each other. With unique page titles, you’re less likely to create pages that Google believes are serving the same keywords.

如果您遵循第一个规则，并确保每个页面都以激光为专注于单个主题，那么也应该非常容易确保每个页面标题都是唯一的。

3.令人信服。

当您查看搜索引擎结果页面时，访问者只有三件事 - 页面标题，页面描述（如果您有唯一且有针对性的元描述，则奖励点）和页面的URL。

尝试将您的页面标题视为博客文章的标题，并使它们引人注目。

在下面的示例中，HubSpot使用了一个独特而引人注目的标题来告诉用户CRM软件与小型和企业业务免费且兼容。雷竞技苹果下载官方版

4. Don't be repetitive or stuff keywords.

Your page titles shouldn't include multiple variations of similar keyword phrases.

一个不好的页面标题的一个很好的例子是“烤面包机，烤面包机，厨房烤面包机，大学烤面包机，8片烤面包机，百吉饼烤面包机

Titles like this promote worst practices and often lead to having the same page titles used across most (if not all) of the pages in your site.

另外，它不能帮助用户了解页面上的内容。

5.注意长度。

Google将使您的标题删除大约70个字符，并且在标题末尾将留下一组椭圆形 - 您所写的70个字符限制的所有内容基本上都是否定的。

在下面的示例中，博客文章标题太长了，用户不确定页面上的内容。

6.不要将您的公司名称放在前面。raybet电子竞技

In most cases, your website will already rank high for your company name.

Leverage the fact that search engines allocate more weight to the words that appear at the beginning of a page title, and form your titles using your keyword phrases first, and then your company name.

Keep in mind thatCMS’s will sometimes add your company name in the front by default. As a content creator, you'll need to remove them from the HTML header field if you don’t want it to show up on Google.

7.包括您的主要关键字。

While you don't want to stuff your page titles with keywords, it's still a good idea to include your primary keyword.

如果可以的话，将其放在前面可以帮助搜索引擎和用户快速确定您的页面的内容。

如果您不能包括主要关键字，则应尝试包括满足搜索意图的关键字的某种类型的变体。

8.为用户编写。

At the end of the day, your content should be written for the reader, not for the search engine. User experience is far more important than a search engine.

While writing titles can be hard, it doesn't have to be. Keep these best practices in mind when you're crafting your next page title.

编者注：该帖子最初于2010年5月发表，并已更新以进行全面性。