你想不想优化你的网站但是与运行它的技术人员沟通有困难吗?
行话本身并不能阻止你让你的网站成为强大的营销工具。
这里列出了40种最重要的东西搜索引擎优化(SEO)术语，帮助营销人员与开发人员沟通，了解如何优化他们的网站。
你必须知道的40个SEO术语!
0－9
301重定向-使一个网页重定向到另一个网页的方法。当你改变网页的网址时，应用一个301重定向让旧地址指向新地址。这确保了那些链接到旧地址或将旧地址作为书签的人将自动访问新地址，搜索引擎可以更新他们的索引。
一个
ALT文本/标签或属性-在网站的HTML中对图像的描述。与人类不同，搜索引擎只读取图像的ALT文本，而不是图像本身。添加ALT文本到图像，只要可能。
锚文本-链接到网页的实际文本。在大多数网站上，这个文本通常是深蓝色和下划线，如果你以前访问过这个链接，则是紫色。锚文本帮助搜索引擎了解目标页面是关于什么的;它描述了你点击后看到的内容。
B
博客-网站的一部分，你应该定期发布内容(例如对行业/公司主题的评论、事件描述、照片、视频等)。raybet电子竞技你网站上的每一篇博客文章都是搜索引擎看到的一个新页面，因此也就为你提供了一个被网上发现的新机会。确保你保持你的博客在你自己的领域内．
书签-一个链接到一个网站保存在您的浏览器或计算机以后参考。社会书签网站(例如:Delicious.com)让用户彼此分享他们喜欢的网站。在社会化书签网站中有链接到你的网站是一个标志，你的网站内容对人们来说是有趣的。
C
规范的URL-规范URL是用户可以找到信息的最佳地址。有时，您可能会遇到同一页面内容可以在多个地址访问的情况。指定规范URL可以帮助搜索引擎了解哪一个地址是最好的。
转换形式-收集网站访问者信息的表格。转换形式将流量转化为线索。收集联系方式可以帮助您跟踪这些线索。
CSS(层叠样式表)-定义站点不同元素外观的代码部分(例如:头文件、链接)。
D
目录-就像通讯录和电话号码一样，有目录网站．把你的网站提交到目录给你的不仅仅是一个入站链接;它可以帮助人们找到你。最流行的网络目录是雅虎目录和Dmoz．
域-网站的主网址(例如:www.yoursite.com)。更新你的域名几年的所有权是很好的。搜索引擎排名有利于注册时间较长的网站，因为这显示了他们的承诺。
F
的褶皱-“折叠”是网站上页面被用户显示器或浏览器窗口底部截断的点。任何在折叠线以下的内容都可以滚动到，但不能立即看到。搜索引擎会优先考虑页面上方的内容，因为新访客会立刻看到这些内容。过多的广告也会被视为一个负面问题。(见熊猫)。
H
标题-放在标题标签(如H1或H2)内的网站文本。这种文本通常以比页面上其他文本更大、更强的字体显示。
超文本标记语言-你网站的代码部分，搜索引擎读取。让你的HTML尽可能的干净，这样搜索引擎就可以经常的阅读你的网站。将尽可能多的布局相关代码放到CSS中，而不是HTML中。
我
入站链接-从一个站点到另一个站点的链接。来自另一个网站的链接将提高你的搜索引擎优化，特别是如果该网站有一个很高的网页排名。
内部链接-在同一个网站上从一个页面到另一个页面的链接，例如从你的主页到你的产品页面。
索引页-由搜索引擎存储的网站页面。
J
Javascript-一种脚本语言，允许网站管理员在用户浏览网站时对网站内容应用各种效果或更改。搜索引擎在阅读Javascript内容时通常会遇到困难，但随着时间的推移，它们在这方面会越来越好。
K
关键字—用户在搜索时输入的单词。每个网页都应该是优化目的是吸引那些搜索特定关键词的访问者。
l
链接建设-的活动和过程获得更多的入站链接为您的网站提高搜索引擎排名。
长尾关键字-一个不常见或不经常搜索的关键字，通常有两个或更多的词在短语。小企业应该考虑瞄准长尾关键词，因为它们的难度较低，通常有更多合格的搜索人员．像“软件”这样的常见关键词更具竞争力，很难在搜索中雷竞技苹果下载官方版排名靠前。
米
元数据-告诉搜索引擎你的网站是关于什么的数据。
元数据描述-不超过160个字符的对页面内容的简要描述，以及为什么有人想访问该页面。这通常显示在搜索引擎结果页面的标题下面，作为页面内容的示例。
元关键字-元关键字标签在90年代和00年代早期被搜索引擎用来帮助确定一个网页是关于什么的，现在任何主要的搜索引擎都不再使用元关键字标签。
mozRank- SEOmoz提供的指向某个网站或该网站页面的入站链接数量和质量从0-10.0的对数排名。10.0是互联网上最好的链接页面，而0没有公认的入站链接。
N
Nofollow-当一个链接从一个网站不通过SEO信用到另一个．当链接到网站内部页面时，不要使用nofollow。当链接到你不想支持的外部页面时使用它。
P
页面标题-你给你的网页的名字，在你的浏览器窗口的顶部看到。页面标题应该包含与你的业务相关的关键字。页面标题开头的词比结尾的词权重更大。
网页排名-一个0-10的数字，由谷歌分配，表示你的整体SEO有多好。它在技术上被称为“工具栏PageRank”。注意:PageRank相关性正在改变．
熊猫-指谷歌发布的一系列搜索引擎排名算法的更新，旨在阻止那些创造大量平庸内容的人，试图获得许多关键字排名，而没有为用户产生多少价值。读一本这是市场营销人员理解谷歌Panda的指南．
PPC (点击付费）-广告方式，广告主在在线广告地点投放广告，并在每次访客点击他/她的广告时向该地点付费。谷歌AdWords就是一个典型的例子。
R
排名的因素-搜索引擎决定对某一页面进行排名的一个元素，例如到该页面的入站链接的数量或该页上标题标签的内容。
引用字符串-当用户在网络上从一个页面导航到另一个页面时，浏览器发送的一条信息。它包括了他们以前从哪里来的信息，这有助于网站管理员了解用户是如何找到他们的网站。
RSS提要- RSS代表“真正简单的辛迪加”。这是一种基于订阅的方式，从网络资源获取更新的新内容。为你的网站或博客设置一个RSS源，以帮助你的追随者在你发布新内容时保持更新。
年代
搜索引擎排名页面-在搜索引擎中运行查询后发送到的页面。它通常有10个结果，但这可能取决于查询和搜索引擎的问题。
网站地图-由网站管理员或软件创建的一种特殊文件，该文件提供了网站上所有页面的地图，以便搜索引擎对该网站建立索引。雷竞技苹果下载官方版
社交媒体-由个人创建和分享的在线媒体。Facebook、YouTube、LinkedIn、谷歌+和Twitter都是流行的社交媒体网站。许多的链接社交媒体网站现在出现在搜索中．让你的网站链接在社交媒体上传播是很重要的。
蜘蛛-一种浏览互联网并收集有关网站信息的计算机程序。
T
交通-你网站的访问者。
标题-你的网站上的一个页面的标题，它包含在一个 HTML标签中，在页面的头部部分。它会出现在搜索引擎的结果中，当用户浏览该页面时，它会出现在该页面的顶部。</span></p>
<p><strong>流量排名</strong><span>-你的网站与互联网上所有其他网站的流量排名。你可以查看你的流量排名</span><a href="http://www.alexa.com/"><span>亚莉克莎</span></a><span>．</span></p>
<h2 dir="ltr"><strong>U</strong></h2>
<p><strong>URL</strong><span>-你网站上的网页地址(例如:www.yoursite.com/contact)。</span><br><span></span></p>
<p><em>还有什么其他<a href="//www.emcdepot.com/marketing/technical-seo">搜索引擎优化技术</a>你认为市场营销人员应该知道哪些术语?</em></p>
<p>图片来源:<a href="http://www.sfkids.org/" title="sfkids.org">sfkids.org</a></p>
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<p class="post-content__publish-date">最初发布于2011年12月12日下午3:30:00，更新于2019年10月30日</p>
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