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您的搜索引擎优化的主要目标(SEO)是使对您的行业或公司感兴趣的相关人员进入您的网站。raybet电子竞技如果您遵循SEO,那么您知道情况会变化的速度。您还知道将所有这些变化保持多么困难。

SEO实际上是一种相对简单的技术,需要基于major changesthe search engines announce. I bold major changes because the changes really need to be major to affect your overall website rankings and SEO strategy.

这是九种SEO技术,无论搜索引擎不断进行的更改,您都应始终遵循这些技术。

Pre-Step 1:

Read the page’s content and identify two or three keywords that are most frequently used in the page’s content and are relevant to the overall page topic. You should only targettwo (2) or three (3) keywords per website page. If can’t identify two or three keywords for a page you than need to separate out the pages content and create a new website page.

1. Page Title

The page title needs to be under 70 characters and no more than 3 long tail keywords in the page title. Your most important keyword should be first and each keyword should be separated by pipes (|).

2.元描述

The meta description should be under 150 characters and incorporate two of the keywords used in the page’s page title. The best meta descriptions provide a valuable, compelling reason why someone should visit the page. Don’t add keywords into the meta description for the sake of having them in there, but include them in a conversational format.

3. URL

The website page’s URL should include the first keyword you used in the pages page tile从步骤1开始. The keywords in the URL should be separated using dashes (-). e.g. www.sample.com/best-vermont-ski-resorts

4. Heading Tags

该页面应具有一(1)或两个(2)H1标题标签,该标签在步骤1中使用页面标题中的前两个关键字。这些关键字应在页面内容中以对话格式使用。除了H1标签外,该页面还应包括几个通常位于每个H1标签下方的H2标题标签。

5. Page Content

Use both the keywords that are in your page title at least three times in the page’s content. Try to bold or underline the keyword at least once. This has an effect on how relevant the keyword is to the page.

6. Internal Links

Create one (1) or two (2) internal links on the page linking to related pages. Use the keywords you’re targeting on the page that you’re linking to in the anchor text for each link.

7. Images

Any images used on the page should have their file name match one of the keywords in the page title. Each word in the file name should be separate with dashes (-). The image alt text should match the image’s file name and the keyword in the page title. Don’t use dashes between the word in the alt text.

If you are unable to change image file name or it’s a very time consuming process, then only change the image’s alt text using a keyword from the page title.

8. Cross Linking Pages

确保至少有三个内部链接,可以链接到您的优化页面。链接的锚文字应包含您链接的页面中包含的关键字。

9. Meta Keywords

They aren’t part of Google’s or Bing’s search algorithm, so they aren’t as important as steps 1-8. However, still add three (3) to five (5) meta keywords to the page that are related to the page title and content. Smaller search engines still might use them in their algorithm.


Originally published Dec 13, 2010 7:00:00 AM, updated October 30 2019

Topics:

SEO