什么是CMS，为什么要关心？

There are a lot ofacronyms in the business worldto keep straight. SEO, CRM, SERP,CDN, and CMS are just a few important ones.

CMS is particularly important, considering thatmore than 68 million websitesare built with one. So what is it?

CMS代表content management system. It also may be the solution you're looking for to quickly建立一个网站技术知识和资源有限。reybet雷竞技下载

In this post, we'll define what a CMS is and how it works. Then we'll look at how you can use a CMS to handle the infrastructure of your site so you can focus on creating exciting, delightful content that results in more conversions and leads.

我们将通过查看市场上一些最受欢迎的CMS平台来结束。让我们开始吧。

With a CMS, you can create, manage, modify, and publish content in a user-friendly interface. You can customize the design and functionality of your site by downloading or purchasing templates and extensions, rather than coding. You can have multiple users working in the back-end of the same tool — and much more.

您可能想知道一件软件是如何完成所有这些的。雷竞技苹果下载官方版要回答这个问题，让我们仔细研究CMS的工作原理。

How a CMS Works

要了解CMS的工作原理，您首先必须了解从头开始构建网站的感觉。

你会开始的HTMLto add text, images, navigation bars, and other building blocks of a site. Then you'dadd CSSto style those elements to match the unique look and feel of your brand.

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您将通过编写一些JavaScript来完成结束，以在您的网站上添加更多高级功能，例如滑入CTA. Then you'd have to upload this HTML file to your server to be filed away in your database.

Whenever you want to make changes — even simple ones like updating content — you have to download files from the server, open them, and change the HTML code by hand. Then you'll have to make sure you didn't break any links or something else before uploading the files back to the server.

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听起来很复杂，是吗？对于具有经验的开发人员和其他高级用户website development, building a site from scratch might be ideal. But for those who don't have the编码技能or time and resources to build a site from scratch and maintain it, they can use a CMS. Let's talk about how.

如何使用CMS

A CMS is made up of two core parts: a content management application (CMA) and content delivery application (CDA). Combined, these applications essentially handle all the code, database queries, and infrastructure in the back end so you can focus on the front end of your site.

Rather than start with a blank HTML page, for example, you'll open up the content editor and be able bold text, add links and CTAs, and insert images and tables by dragging and dropping some modules or clicking a few buttons rather than writing outHTML, CSS, and JavaScript.

Here's a look at how easy it is to创建博客文章例如，使用WordPress。

To make other changes on your site, like changing the permalink structure or installing extensions, just navigate to the appropriate section in your admin panel. This is the CMA in action: all these changes are made in an intuitive interface that hides the code from you, the end user.

完成更改后，CDA将将输入的内容输入CMA，组装代码，将其显示给前端访问者，然后存储。例如，当您想发布新的博客文章时，您只需要达到发布button instead of manually uploading a page to your server.

Now that we understand what a CMS is, how it works, and how to use it, let's explore the benefits of using one over building a site from scratch or using another website building tool.

Why Use a CMS?

We've already alluded to some benefits of using a CMS, but let's look at some specific ways it can impact your set-up process, team's productivity, and visibility online.

1.无需编码知识

通过使非开发人员和其他用户能够在不编码的情况下构建网站，CMS系统已帮助彻底改变了Web设计。依靠网络开发人员和设计师为您的业务建立在线形象的日子已经一去不复返了。

You can create and manage content, customize the design of your site, and install extensions to add functionality to your site — all without coding. (It's important to note that most platforms do allow you to add custom code for more granular control over your site, too.)

As a result, users with limited technical resources and time can still build a powerful website for their business.

2.简单的协作

Multiple users can access and work in the back end of a CMS at the same time. That means on any given day, your marketers can be producing content, your IT professionals implementing security protocols, and your developers adding custom code to your theme. In fact, they could all be working on the same landing page.

In short, a CMS can help improve workflows and productivity across your team.

3. User Roles and Permissions

A CMS allows you to collaborate in the most efficient and safe way possible thanks to built-in (and often customizable) user roles and permissions. That means content writers, for example, can have all the permissions they need to write, publish, and manage content — but won't be able to delete plugins or otherwise significantly alter the site's functionality.

Here's a look at the User Role Editor in WordPress.

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Without a CMS, you’d have to code some pretty complicated conditions and checks to在JavaScript中创建用户角色和权限.

4. SEO Features and Extensions

CMS platforms offerbuilt-in features以及附加组件以帮助您优化搜索引擎的网站。

Using built-in or third party tools, you can:

• Customize page titles and meta descriptions
• Choose SEO-friendly URL structures
• 创造XML sitemaps
• Addimage alt text
• 创造301重定向
• Include breadcrumb navigation
• Optimize page load times

实施这些最佳实践将有助于提高您在Google和其他主要搜索引擎上排名的机会。

5. Security Features and Extensions

CMS platforms also offer built-in features and add-ons to help you secure your site. Some even offer a dedicated security team. CMS Hub, for example, provides a dedicated 24/7 security team, an enterprise-class web application firewall, SSL, custom CDN, SSO memberships, and and otherout-of-the-box features.

6. Predesigned Templates

Most CMS platforms come with a selection of predesigned templates you can use to quickly customize the appearance of your site. They can also affect the behavior of your site.

Choosing a responsive template, for example, will ensure your site looks good on any device, without requiring you towrite a bunch of code. Not only do templates save you design time before launching your site, they can also make awebsite redesignmuch faster and simpler down the road.

WebFlow只是一个提供数百个响应模板的CMS。

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7. Simple Updates

As discussed above, a CMS enables you to make changes on your site faster and easier — from major updates, like a website redesign, to minor updates, like changing the image on your home page. Rather thanhiring a freelance developeror trying to edit the code yourself, you can go into the dashboard of your CMS to update and edit the content of your website. This allows you to keep your content dynamic and relevant.

8. Blogging Functionality

Blogging offers a range of benefits,particularly to businesses. It can help drive traffic to your website, convert traffic into leads, establish authority in a particular industry, generate backlinks, and achieve other long-term results. But building a blog from scratch is difficult, even for experienced developers.

A major advantage of using a CMS is that most provide built-in blogging functionality (or extensions) so it's easy to start creating and publishing blog content and reaping the benefits.

9. Content Scheduling

Scheduling content is essential to any editorial strategy. When building a site from scratch, you can schedule content — but it will require a combination of coding and tools likeGitHub.

With a CMS, scheduling content is as easy as clicking a button. Most platforms allow you to schedule more than just blog posts, too. With CMS Hub for example, you can schedule blog posts as well as website pages, landing pages, and emails.

来看看在HubSpot的调度选项卡's blog editor.

10. Easy Access

With a CMS platform, you can access and edit your site on virtually any device with an internet connection. That's much easier than the alternative of building a site from scratch, which requires you to be on a device connected to the server or connect remotely.

Plus, most CMS systems have a single dashboard or control panel where you can access your site's content, theme, plugins, settings, and more — all in one place.

If your site is growing, you may need to upgrade to a CMS to meet your needs. You can start your search by checking out a few of the最佳CMS系统below.

让我们解开八个流行的CMS平台示例，以发现哪些可能最适合您的网站需求。

1.CMS集线器

理想的：Any-sized businesses

Price:$25 - $1,200 per month

Why Use CMS Hub:WithCMS集线器, you can build websites that are secure, powerful, and optimized for search engines.

Using this all-on-one connected platform, you can create personalized content for visitors based on data from your HubSpot CRM, create custom templates and styles, run A/B tests on multi-language content, safely redesign and relaunch web pages, view performance analytics, and much more.

通过结合使用易用性和灵活性，该专有CMS非常适合拥有各种营销人员，开发人员和IT专业人员的企业，他们希望随着时间的推移发展。

Learn more about CMS Hub’s customization options, multi-lingual support, reporting dashboards, and more.

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2. WordPress

理想的：小型企业和自由职业者

Price:Estimated between$ 30至$ 3,000

为什么使用WordPress：WordPress是一个自托管平台，为数百万个站点提供动力。您可以轻松，快速构建WordPress网站using theGutenberg editor然后用数千个plugins和themesavailable in the official WordPress directory or other third-party sites.

Want toadd forms and live chat to your site? Wanta theme that comes with a built-in visual builder and split testing? Leveraging WordPress plugins and themes like these, you can create a unique experience specific to your brand.

3. Joomla

理想的：Global companies

Price:Estimated between$ 700至$ 6,500

Why Use Joomla:Site owners looking for more functionality built right into the platform may try aWordPress alternativelikeJoomla.

Like WordPress, Joomla is an open-source CMS. What sets Joomla apart is its built-in multilingual support and advanced user and content management options, which make it ideal for membership, community, and social networking sites. UIDAI, for example, is a multilingual website powered by Joomla.

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4. Drupal

理想的：Corporatations and government agencies

Price:Estimated between$ 5,000至$ 20,000

Why Use Drupal:Drupalis a highly flexible CMS favored by large corporations and government agencies like NASA. While you will needweb development experienceto fully leverage the power of this platform, you won't have to start from scratch.

除了开箱即用的功能外，您还可以在其目录中可用的47,000个模块和其主题存储库中的数千个免费主题中进行选择，以构建一个复杂的网站，可以处理大量数据和繁忙的交通，例如Rush University医疗中心的网站。

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5. Magento

理想的：Ecommerce businesses

Price:Estimated at$15,000 and up

Why Use Magento:自托的版本的Magento被称为Magento Opensource，就像电子商务世界的Drupal一样。它是高度灵活和安全的，但很难学习和利用其所有内置功能和扩展。

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With Magento, you can manage multiple stores, use several worldwide shipping providers, and transact in different countries, languages, and currencies — all within the same dashboard.

So, if you have the time and resources to invest in set-up and maintenance, you'll be able to build an online store with a huge product inventory and global reach.

6. Web流

理想的：Web designers and agencies

Price:$ 15- $ 235每月

为什么使用WebFlow：Webflowis a “visual” content management system designed to fill a market gap for web designers who want to focus on creating and customizing sites without worrying about hosting, security, or performance.

With Webflow, you can start with one of the hundreds of pre-built templates or start from scratch using the Webflow Designer shown below.

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You can also extend the functionality of your site through third-party integrations or embedding HTML code. Since it requires at least some knowledge of HTML, CSS, and web design, Webflow is best suited for freelancer designers or agencies.

7. Ghost

理想的：Bloggers

Price:$9 - $2,400 per month

Why Use Ghost:If you're looking for a more simple and lightweight CMS dedicated to blogging,Ghostis a great option. Ghost is a无头CM，这意味着其身体（内容存储库）与头部（演示层）分开。

Basically, this allows you to create and manage content and then deliver that content via their Node.js蜜蜂(or another front-end tool you prefer) to any platform and channel, from smartwatches to virtuality reality headsets.

凭借直观的编辑器和内置的SEO工具，Ghost吸引了希望一个易于创建和管理的基本网站的博客作者和初学者。

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8. Sitecore

理想的：企业公司

Price:必须联系公司以获取定价信息raybet电子竞技

Why Use Sitecore:Sitecore是企业级的无头CMS，使您能够创建和交付个性化的网站，电子邮件，社交媒体帖子和移动体验。

You can use its WYSIWYG editor with drag-and-drop functionality, session- and device-based personalization rules, and multilingual tools to scale your content creation and deliver content that’s optimized to your users’ interests, language, and device. And thanks to Sitecore’s headless architecture, you can provide these relevant customer experiences across multiple channels, including web, social, voice, point of sale, and more.

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This CMS powers超过120,000个网站在从体育到银行到旅行等等的行业中。它的一些最大品牌是American Express，Asos，L'Oréal和Volvo Cars。

使用CMS构建您的网站

使用内容管理系统来构建和管理您的网站可以帮助您随着时间的推移发展。CMS不仅会将您所有的网络内容存储在一个地方，还将支持跨团队的协作，允许快速简便的更新，并提供模板和扩展程序来自定义您的网站。

编者注：该帖子最初于2010年12月发表，并已更新以进行全面性。