30-Day Blog Challenge Tip #8: Crowdsource Ideas From Sales

From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs onthis pageto enter the challenge. Winner(s) will receive a complimentary ticket toINBOUND 2014and be featured on therayapp0 .

Today's blogging tip is brought to you byAlan Perlman, Marketing Director atExtreme Inbound:

"Save time (and create more helpful, persona-targeted content) by crowdsourcing your blog posts from the sales team.

Here's how it might look:

1) Work with your sales team to jot down the most common questions and objections that surface in your company's sales process. Write down the top-10 questions and objections.
2) Work with your sales team to answer those questions and objections.
3) Take your 10, fleshed-out bullet points and convert them into 10 blog posts. Go the extra step and integrate your keywords and CTAs to drive additional traffic and conversions."

Did you blog today?如果是,接受挑战!