11 Ad Design Tips to Help Your Brand Cut Through the Noise

在您的副本可以说服观众购买您的产品之前，您的设计必须说服它们购买您的副本。在广告中，您的设计吸引了观众的注意，并将注意力集中在您的副本上。然后，这是您的副本的工作，以吸引观众的注意力。

为了帮助人们在您的广告中吸引人们的注意力，我们汇总了七个广告提示的列表，并由示例支持，这将为您提供广告设计的想法，从而使您的品牌通过噪音削减。

Advertisement Design Tips

继续阅读以了解如何制作创造性的清新广告，以将您的受众转化为客户。

1。Stand out from the crowd.

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In a world where countless brands fight for a limited amount of attention, the only way your advertisement can grab people’s attention is by being original.

As a marketer, though, it can be tempting to leap onto the latest trend that all your competitors have already pounced on. If everyone else is implementing the latest tip or trick, it must work, right? To captivate an audience, though, you must resist this urge.

陈词滥调驱除注意力。他们削弱了您的广告的创造力和can’t activate the prefrontal cortex, which is the part of the brain responsible for experiencing emotions. But how exactly do you create an original advertisement? Consider one of Estée Lauder’s print campaigns from the 1960s.

当时，埃斯特·劳德（EstéeLauder）的主要竞争对手，例如欧莱雅（L'Oréal），露华龙（Revlon）和海伦娜·鲁宾斯坦（Helena Rubinstein），在杂志上都播放了充满活力的丰富多彩广告。每个化妆广告都是美丽而丰富的。但是，即使乍一看似乎很引人注目，观众也习惯了这些类型的广告 - 它们看起来都一样。他们开始互相融合。

意识到在那段时间内，没有人可以区分播放全彩色化妆广告洪水杂志的品牌，EstéeLauder做了一些如此有争议的事情，认为“激进”，“愚蠢”，甚至是“丑陋”：他们运行了广告在棕褐色。

Estée Lauder’s print advertising move received its fair share of criticism, but they’re ability to be original helped them immediately stand out from the crowd and rake in25% more responsesthan their previous color print campaigns.

2.专注于好处，而不仅仅是功能。

一个特征是你生意的一个属性或方面ss that distinguishes it from others in the space. Features are important for consumers as they compare providers and make purchasing decisions. However, in advertising, you are often marketing to a wide audience, many of whom may not be familiar with your organization or know they have need for your goods or services.

For this reason, advertising features can be ineffective and overly salesy. The benefits of a product, on the other hand, can be far more persuasive and impressionable to a wide audience.

Tide exhibits this idea well with their Superbowl commercial.

They could have demonstrated the features of their product by showing a dirty shirt becoming clean again.

Instead, they focus on the advantage: clean and crisp shirts.

They even use a bit of humor while calling out this approach as #NotaTideAd.

3。Use humor.

说到幽默，它是广告中的有效工具，因为它唤起了积极的情绪。

The best thing advertising can do is make your solutions memorable. The second best thing it can do is associate that memory with positive emotions.

Zola uses this in their wedding website ad. Weddings are already associated with love and happy times, but Zola differentiates their approach by flipping the script on audience expectation with a silly situation.

Instead of imagining somber heartfelt "I dos," the couple talks through logistics, which Zola can help with.

4。Convey one message — and one message only.

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有时，营销人员认为他们在广告中包含的好处和功能越多，其转化率就会越高。但是，试图阅读混乱的广告需要很多思考和精力，因此用一块副本将广告挤满了实际上并没有引起人们的注意。它排斥它。

To immediately hook people and persuade them to read the rest of your ad, consider conveying one message per ad. Spotlighting your product or service’s main benefit or feature will make it easy for your audience to understand its value and increase the likelihood of doing business with you because they’ll leave your ad remembering only one message: your product’s or service’s main feature will benefit their lives somehow, someway.

For example, in Citizen’s ad for their Eco-Drive watch, they only use a single line of copy and a simple image to convey their product’s value to their audience -- a watch that never needs a battery.

5.使其视觉。

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When we were babies, we relied on vision to associate objects with behaviors, like a ball meaning play time. Vision was the only way to learn about the world.

这就是为什么您可以了解视觉信息250毫秒以及为什么您的视觉系统激活超过50％的大脑. Visual storytelling is the best way for people to grasp concepts and data easily.

例如，在乐高广告中，他们只使用两个图像，一个简单的乐高创作和恐龙的阴影，但是您可以立即对其核心思想形成具体的理解 - 使用乐高积木，您可以创建任何东西。

6.了解您的市场。

You can't hope to capture your audience's attention if you don't know who they are.

Pop Fit是一家绑腿公司，为各种尺寸和身raybet电子竞技体形状制作服装。他们的目标受众中很大一部分是女性很少以模型代表，尤其是在健康和保健领域，并且很难找到运动服。对于这些女性来说，一个展示看起来像她们的人的广告是表演的阻止者。

7.利用夸张。

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Exaggerating your product’s benefits, in a clever and obvious way, is one of the best methods for slipping some humor into your advertisement, which can capture your audience’s attention and trigger an emotional response from them.

For instance, Nikol’s paper towels obviously can’t turn grapes into raisins, but this ad highlights the product's absorbent powers in such a clear and artful way, they didn’t need to write a single line of copy.

8. Show, don't tell.

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向观众展示一些东西比告诉他们更具吸引力和有趣的东西。依靠含义传达信息是神秘的，这使您的观众更有趣。

例如,在西门子创意广告,他们表明the benefits of their product by unexpectedly placing their washers and dryers in a library to show you that they’re so quiet, even a librarian wouldn’t need to shush them.

9. Swap connotations.

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In relation to food, the word “hot” has multiple meanings: having a high temperature and being spicy. Heinz brilliantly used the connotation of high temperature to highlight the spiciness of their ketchup, and their creative method of communicating the value of their product helped them instantly attract people’s attention.

10. Be authentic.

Planet Fitness is a brand that has long worked to make fitness less scary and more accessible to people, as evidenced by their "judgment-free zone" policies.

这一使命意味着鼓励人们b的一部分e themselves. True to form, as many of their facilities open with new sanitizing procedures, they released this video ad announcing their policies. In it, Planet Fitness employees dance with inhibition. This fun and authentic ad supports who Planet Fitness is as a company.

11. Turn your ad into a game.

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The brain is wired to predict things. It’s an evolutionary trait that allows us to anticipate what’s going to happen next and quickly react to it. That said, advertisements that are predictable only require a shred of thought to understand, so they’re too easy to grasp and, in turn, too boring to engage anyone.

With this in mind, if you can scrap predictability from your advertisements, you force your audience into a deeper level of thinking to digest your message, compelling them to pay more attention to it.

吸引观众注意并使他们与广告互动的最佳方法之一是将其变成游戏。By framing your advertisement like a game that can be beat, just like Mazda’s ad, above, your audience has the opportunity to earn an intellectual reward if they spend just the right amount of mental energy playing your brand’s game and grasping your advertisement's message, which is something most people won’t ever pass up.

1。Canva

Canva is one of the premier free design platforms, available on both desktop and via a robust mobile app.

As an online ad maker, Canva provides a large library of pre-designed templates, 1 million stock images, and drag-and-drop design building. It can alsointegrate with HubSpotso that you can access Canva directly within the CMS.

2。DesignWizard

DesignWizard is another great option with integration capability. With pre-made templates across multiple sizes and dimensions, you'll find attractive designs for any need — print and digital. Unlike other online ad makers, Design Wizard also offers free easy resizing so you can quickly create across multiple formats with less hassle.

3。Bannersnack

If you're creating ads for PPC display campaigns, Bannersnack is a must. Since display ads come in so many shapes and sizes, Bannersnack allows you to create one ad and then generate several more based on the original design but with different dimensions, taking "resizing" features to another level. The only downside is that the free plan limits the number of designs you can create. However, the premium upgrade is reasonably priced.

4。Visme

Step up your social ads game by tapping into Visme's library of templates for ads and posts for:

• Facebook
• Twitter
• Pinterest
• Instagram
• YouTube
• LinkedIn

Pick from millions of free photos, icons, shapes, and animations to convey what your brand has to say.

5。Snappa

如果您曾经在昂贵的照片编辑器中努力从品牌照片中删除背景，那么您知道Snappa可以一次点击做到这一点。

Add this capability to a library of templates, 3 million quality stock photos, 100,000 shapes, and over 200 fonts — you're on your way to unhampered creativity.

6.Lucidpress

Lucidpressis one of the more versatile platforms on this list, with capabilities ranging from graphic ad design to asset management and direct mail. The free version does limit functionality and the number of designs, though, but Lucidpress's design environment includes layouts for every type of print and digital use possible from social media ads to flyers and coupons.

7.Bannerboo

Bannerboois unique in that you can make animated banner ads with their easy-to-use HTML5 ad builder. All ads are responsive, and you can choose from their library of animation effects and transitions. The free plan does contain a watermark, however.

With the inspiration from this list and tools that can help you create amazing ads, there's nothing stopping you from creating an advertising plan that will help you drive brand awareness and generate revenue for your business.

Editor's note: This post was originally published in May 2019 and has been updated for comprehensiveness.