2 Ecommerce Image Tips That Increase Sales Conversions

Buyers can be a fickle lot, can’t they? Small and seemingly insignificant things can either encourage or discourage a purchase. And these things change all the time! What once told shoppers to buy, buy, buy may now send them running in the opposite direction.

Fortunately, these things are tested again and again to make sure marketers know what’s working and what needs to change. Right now, these design trends encourage buyers to click through to the checkout.

White/Negative Space

曾几何时，忙碌得多。然而，现在，消费者只想专注于正在考虑购买的物品。这意味着对白色背景设置的产品将突然进入视图，而在套装和场景中的特色将被忽视。

The beauty of negative space is that it forces the eye to focus on the featured images. Colors, details, sizes, and accessories stand out and become important in the buyer’s mind. White space around those product images also means the descriptions and, more importantly, the CTA button will stand out. A CTA that stands out just begs buyers to click, like this example from Nike.

While some negative space will be easy enough to create, the product photography can pose some problems. Fortunately, there areseveral tutorialsavailable to help you feature your products without distracting backgrounds or sets.

Large Images

With thegrowing popularity of mobile shopping,大的详细图像是must. If buyers can’t see what they’re buying, they’re more likely to pass. When they pass on your products, that doesn’t mean they’re giving up for good, either. It means they’ll go to your competitors.

Your images should be large and clear enough for buyers to see every detail. A zoom feature to help with the smallest of details is always a great idea, too. Photograph and feature every product from a variety of angles, too. Buyers will want to see top, bottom, sides, and inner workings of everything you sell. Again, without those details, consumers will walk away and find a site that can provide the images they need. Coach does a good job of this, showing their products from almost every angle.

Remember, too, that images of the products aren’t the only images your buyers will want to see clearly. Any logos, text, and graphics shared on your site should be easy to view on absolutely any device. If buyers can’t see the logo, they may lose trust in your website.

什么图像捕捉到电子商务网站上的注意力？是否有图像类型，您更有可能点击？