有没有想过如何制作出在某些YouTube视频上显示的那些可点击的按钮?

Wonder no more -- I'm here to teach you how.

Why? Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Clickhere to learn more" encourage them to actually engage and interact with your content -- and maybe even head back to your website.

And, as it turns out, annotatingYouTube营销videos is actually really simple. Once you've uploaded your video to YouTube, the annotation tool lets you easily layer text, links, and spotlights to your videos.

(Note: Annotations appear on standard YouTube players and embedded players, but theydon'tappear on YouTubechromeless players,或手机,平板电脑和电视设备。)

我们注释了one of HubSpot's YouTube videos向您展示该过程的完成方式。让我们一起浏览这些步骤。

免费资源

YouTube for Business: A 30-Day Roadmap for Channel Growth

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如何注释YouTube视频

在开始之前,请确保要注释的视频已上传到YouTube。

步骤1:登录YouTube,单击您的频道页面(通过单击左侧导航栏中的“我的频道”),然后转到your Video Manager.

Annotate-Youtube-Video-1

第2步:Find the video you want to add annotations to using the search bar. Click the arrow next to "Edit" and choose "Annotations" from the drop-down menu.

Annotate-Youtube-Video-2

步骤3:单击“添加注释”以添加新的注释,然后从下拉菜单中的五个注释类型中进行选择:语音气泡,音符,标题,聚光灯或标签。对于本教程,我们选择了注释选项。

add-annotation

Here's what they all look like:

Speech bubblesare pop-up speech bubbles containing text. You can move the "point" of the Speech Bubbles to face any direction you'd like. They're also linkable -- we'll talk about links in the next step.

会话框

Notesare pop-up boxes containing text, which you can use to add on informative information. You can choose the font size, font color (limited to black and white), and background color of your Note. Notes are also linkable.

youtube-notes

Titlesare text overlays used to title your video. The title annotation is useful if you didn't put a title in your video before uploading it to YouTube. They're not linkable.

YouTube标题

聚光灯强调一个特定的区域在一个视频中,定义为you, with a dark grey box. When the viewer moves the mouse over the box, a text box appears underneath it. Spotlights are linkable, and they're useful for making specific areas of the video frame clickable to other websites, YouTube videos, and so on.

Here's what a Spotlight looks like when your mouse isnothovering over it:

YouTube Spotlights-1

这是鼠标时同一聚光灯的样子ishovering over it:

YouTube Spotlights-2

Labelsare quite similar to spotlights, except they have a slightly different look: The text appearsthe frame you defined, instead of underneath it. The configuration options are also a little different from Spotlight, so test both of them out and see which one works best for your needs.

Here's what a Label looks like when your mouse isnothovering over it:

youtube-label-1

这是鼠标时相同标签的样子ishovering over it:

youtube-label-2

步骤4:添加文本,选择您的字体,大小,背景颜色和透明度。为注释选择精确的启动和结束时间。要添加链接,请勾选“链接”旁边的复选框,然后选择您要链接到哪种类型的页面。

We linked our Note annotation to a landing page, so we chose to link to an "Associated Website." Pro tip: Usetracking tokenson the website URL to gauge the success of this annotation using your own marketing software.

Annotate-Youtube-Video-4

Step 6: Use your mouse to drag the annotation where you want it. Resize it by dragging the corners. (Annotations can cover up to 30% of the screen.)

步骤7:使用时间轴将注释移至视频中的特定时间。您可以通过用鼠标拖动注释启动和结束的地方更改。

Links to specific times may not be 100% precise,根据为Google支持。

Step 8: Click "Publish" when you're done to make the annotations show up in your video!

这是我们视频的最终结果。您会看到注释在视频中弹出9.2秒,然后在20秒后消失。

To edit your annotation after publishing, simply go back into the "Edit Annotation" tool and click "Edit existing annotation," which is located under the "Save" and "Publish" buttons to the right of the video frame.

edit-existing-annotation

愉快的注释!

Originally published Oct 24, 2014 12:00:00 PM, updated October 30 2019

Topics:

Youtube Marketing