如何在Instagram上进行民意调查: A Beginner's Guide

I'm a little embarrassed to admit this, but checking Instagram is one of the first things I do in the morning.

但是，我知道我并不孤单。

Did you know thatInstagram went from one million users in December 2010 to over one billion in 2020?

实际上，它是世界上最受欢迎的社交媒体平台之一。所以，您可能想知道，“我该如何使用此平台？”

Well, a great way to engage with your audience is through an Instagram poll.

根据Hubspot研究，测验或民意调查贴纸是最受欢迎的Instagram故事格式之一.

Polls are a great way to keep in touch with your audience and even conduct market research.

In this post, let's learn how to set up a poll on Instagram and discuss how you can use this feature.

1. Open Instagram and swipe left.

首先要进行Instagram民意调查，您需要做的第一件事就是打开该应用程序。然后，您将向左滑动。这将带您进入屏幕，您可以在其中发布故事。

2. Make sure you're posting to Story (underneath the record button).

Once you're here, make sure that you're posting to your Story. Underneath the record button, you'll see whether you're posting a Story, a Reel, or going Live.

To post a poll, make sure you're posting to your Story.

3. Take the video or picture you want to post.

现在，只需拍摄您要发布的视频或图片即可。

If you have it saved, you can just select the content from this screen by clicking on the picture icon on the bottom left. This will take you to your camera roll where you can select a video or image.

4.单击右上角的贴纸图标。

要添加民意调查，请单击右上角的贴纸图标。这是左边的第三个图标。

5. Scroll down and choose poll or look for the sliding poll.

Now you should see different sticker options including location, time, questions, and more. Scroll down and choose the poll icon.

You can either do a question and answer poll, or a sliding poll. To choose a sliding poll, you'll want to scroll until you find the slide bar option.

6. Type in the question and responses.

如果您选择了问答民意调查，现在该输入您的问题和可能的回答了。

如果您选择了幻灯片，则需要输入问题，然后在滑动条中添加表情符号。

7.单击“发送到”，然后将您的民意调查分享到您的故事中。

Now all that's left to do is post. To do this, just click "Send To" and then share the post on your Story.

8.跟踪结果。

Once you've posted a poll, it's time to wait for the responses. To view the results, you'll want to watch your Stories.

然后，单击左下角的“看到”图标。这将向您展示谁投票和结果。

Here, you'll also see a button to "Share Results." You can click that and post the results to your Story to let your viewers know the outcome of the poll.

当您创建民意调查时，请记住要进行战略性放置。

You don't want people to have problems voting because of the placement. Make sure your poll is placed near the center, and not too high or low that the other Story icons block it.

正如您可以看到的,在Instagram发布的一项民意调查是一个年代imple process. But, how do you use this feature?

这是您可以使用Instagram民意调查的一些最佳方法：

• Learn about your audience.Polls are a great way to talk to your followers. You can learn about their interests and opinions using a simple poll.
• 市场调查。Instagram polls can also help you discover what your audience wants to see from your brand. For example, I've seen a powder protein company ask questions on what flavors customers want to see and then deliver on those flavors. This makes your audience feel like they're a part of a community and like you value their opinion.
• Gather feedback.如果您想知道客户的想法，为什么不问他们呢？您可以使用民意调查来收集追随者的反馈和信息。
• 分享您的内容。Instagram polls are a great way to get your audience interested in the content on your site. Hopefully, the poll will strike enough interest that your followers go to your site to see a blog.
• 进入赠品。I've seen plenty of influencers use the sliding bar to gather giveaway entries. After posting a few Story slides on the giveaway, the last slide usually says, "Slide this bar so I know you entered."
• 增加参与度。民意调查对Instagram算法非常有帮助。您的听众越参与您，他们就越有可能在饲料中看到您的内容。

最终，使用Instagram民意调查的目的是与您的追随者互动并吸引他们的注意力。要了解有关Instagram营销的更多信息，您可以接受HubSpot's Instagram Training course.