The Most Popular Font Types in America [New Data]

How much thought do you put intothe fonts you usefor your visual content?

根据我们在Venngage进行的一项研究最受欢迎的字体类型in America, it might be worth basing your font choice on where most of your audience is located.

我们分析了我们提供的50多个字体，以查看人们喜欢哪种字体类型，以及他们的偏好根据位置而变化。我们的分析集中在美国人口最多的25个城市，因为它们是创造最喜欢的城市。

Most fonts can be broken down into 5 distinct types: serif, sans serif, decorative, headline and script.

This infographic summarizes our findings:

Let’s go into what each font type is, and when you should use them in your visual content.

Serif Fonts

“衬”是一个小行或装饰添加to the end of a stroke in a letter. A serif font has serifs! Pretty easy to remember, right?

有很多不同的字体属于此类别。时代新罗马是一个典型的例子。Merriweather和Playfair展示是其他示例。

您什么时候应该使用衬线字体？

Serif fonts have a more classic feel than sans serif fonts often do. They’re reminiscent of traditional print. With that in mind, any situation where you want to invoke traditional print would be an appropriate time to use a serif font.

例如，如果你要create a posterfor an arts event, or a writing course, a serif font like Merriweather or Courier New would work well. Or if you were to create an infographic about a historical subject, a font resembling traditional typeface would give your design a more historic feel.

Take this presentation slide that uses Playfair Display for the title:

当您吸引主要南部城市时，您可能还需要使用衬线字体。德克萨斯州沃思堡，孟菲斯，MS和德克萨斯州埃尔帕索的衬线字体比该国其他地区更多。怀旧在南方的深处 - 也许会影响他们的字体偏好？

States that liked serif fonts the best on the whole are Delaware, Nebraska and Vermont. Delaware promotes itself as the“First State”, and that love of history might influence its residents’ tastes in fonts.

无衬线字体

您可能可以猜测什么是衬线字体。没错……它们是没有衬线的字体。字体如开放的sans，arial和氧气。

When Should You Use Sans Serif Fonts?

Sans serif fonts have a modern and efficient feel. They are also generally thought to be easier to read than sans serif fonts, although legibility often actually comes down to体重和独特的字母形式之类的特征.

Still, most sans serif fonts will be a pretty safe bet for narrow and low-resolution screens. That’s part of why most websites and mobile apps use sans serif fonts, particular for body text. Open Sans, Roboto and Oxygen are a few popular choices (we use Roboto and Open Sans at Venngage).

What’s more, the minimalist and efficient feel makes sans serif fonts makes them a prime choice for visual content dealing with modern topics like tech, innovation, and productivity.

For example, this social media marketing infographic uses Raleway for the headers and Open Sans for the body text:

Interestingly enough, cities that favor sans serif fonts are pretty spread out. Sans serif fonts are most popular in San Francisco, CA, which makes sense when you consider how many tech companies are located there. They are are also very popular in Houston, TX (another tech hot spot) and Charlotte, NC.

On the state level, sans serif fonts are most popular in Arkansas and Utah. Considering how Salt Lake City is emerging as a技术中心竞争硅谷，您可以看到这个山区西州如何欣赏现代的衬线字体。

装饰字体

Decorative fonts characteristically have plenty of embellishments and quirky themes. They’re generally used in small doses and sized large for headings, rather than used for body text. These are different from headline fonts, which are more basic fonts that are typically used for headers and titles.

一些装饰字体的例子是毕业，爆炸和围栏。

When should you use decorative fonts?

由于装饰字体可能很外观，因此它们通常不是人体文本的最佳选择。相反，它们非常适合在引人注目的标题中使用。信息图表，博客标题，海报和社交媒体视觉效果都是使用创意装饰字体的绝佳机会。

Look for a decorative font that reflects the theme or mood of your visual content. For example, if you’re designing an infographic about the movie industry, writing the headers in Limelight can give your infographic a classic, retro feel.

装饰字体也非常适合使用social mediapromotions where you want to get people excited about your brand.

For example, this social media flyer uses Quicksand and Monoton for a fun feel:

Decorative fonts are most popular in cities like Indianapolis, IN, El Paso, TX and Boston, MA. On the state level, though, decorative fonts were by far most popular in Hawaii. That’s interesting when you considerhow much tourism Hawaii gets每年 - 也许广告活动正在利用浮华的字体？

Headline Fonts

Headline fonts are bold, easy to read and full of character. They’re similar to decorative fonts but tend to be less embellished. They’re designed to be eye-catching and impactful.

Archivo Black, Voltaire and Wine One are all examples of headline fonts.

When should you use headline fonts?

您想引起人们注意的任何情况都是使用标题字体的好机会。博客文章，报告和演讲都是您可能想要引人注目的头条新闻的地方。

将大胆的标题字体与Sans Serif字体中的Body Text配对，以确保您的内容超级清晰（因此，许多标题字体恰好是Sans Serif Fonts，因此！）。尽管标题字体不会像装饰性字体外那样倾向于，但它们仍然可以让您在设计中添加一点耀斑。

For example, you could create a slide deck that combines titles in Arvos with body text in Dosis for a modern, easy to read presentation design:

Headlines fonts are most popular in Philadelphia, PA, which is funny when you consider that Philly has a reputation for being in-your-face. But Philly is also home to Comcast, one of America’s biggest telecommunications conglomerates. Plus,The Philadelphia Inquirer是美国最长的报纸之一。raybetapp因此，也许费城人喜欢大胆的标题。

有趣的是，西弗吉尼亚州总体上喜欢标题字体。除此之外，爱达荷州，内布拉斯加州和蒙大拿州等西方和中西部国家都有最佳的标题字体。下次您创建内容以吸引这些地区时，请记住这一点！

脚本字体

许多脚本字体都会得到不良的代表，但它们应该在您的设计曲目中占有一席之地。脚本字体类似于手写文本。这意味着它们并不像基本的衬线和无衬线字体那样干净且易于阅读，但它们肯定会为您的设计带来个性。

当少量使用时，龙虾2，Pacifico和Yellowtail等字体都可以增强您的设计。也许甚至...漫画Sans（我将其留给您）。

您什么时候应该使用脚本字体？

在设计中使用脚本字体的关键是几乎不使用它们。它们应该用于强调您的内容 - 绝对不应用于身体文本。

脚本字体不会看起来不合适的地方是在贺卡上：

Similarly, you could use a script font in an Instagram visual. Posters and infographics that focus on lifestyle topics like baking or home decor could also make good use of a playful script font.

Script fonts can give your design an inviting and personal feel. For example, you might want to use a script font for the headline in an education poster. Or take this nonprofit campaign poster, which uses Unkempt for the header to make the message inviting.

No one city outranked the rest in its use of script fonts. Nashville, TN topped the list, followed closely by Dallas, TX. Perhaps a connection can be found in the frequent use of Gothic script fonts in typing out religious quotes, since southern states aregenerally the most religious.

The trend carries into the state level. Nevada tops the list, but it’s followed closely by West Virginia, Vermont and South Carolina.

Pick Fonts That Fit Your Brand

是件好事,但是至少有一个想法的your target audience likes, you will have to find what they respond to best through trial and error.

Perhaps more important than putting too much stock into what fonts your audience will like is picking fonts that fit your brand. Pick fonts that help embody your brand’s personality and message and incorporate those into your visual content. After all, cohesive design is an important part of building brand awareness!