钻石您是否曾经看过一个刚刚屏息的博客?无论他们从事什么行业,公司都通过专注于博客设计来加强游戏此外to content. And it's not just B2C companies -- B2B companies are investing serious time into the design of their business blogs, too.

Part of having a beautiful design is also improving the user experience of your blog. Many of these designs don't just focus on making something look "pretty." They focus on making it easier for blog visitors to access the information they are seeking as quickly as possible.

With that in mind, let's take a look at some blogs that are doing a great job at creating beautiful designs that help showcase their fantastic content.

1) IMPACT Branding & Design

影响品牌和设计是Hubspot Platinum合作伙伴,与公司合作制定入站营销策略 - 他们绝对会实践自己的讲道。除了教会客户创建内容外,他们还可以在我见过的最美丽的博客之一上进行。

What makes it noteworthy, though, is that they don't sacrifice usability for design. It's easy to navigate to find the articles you're looking for, recent posts, and different topics -- like Opinion, News, Video, and Company.

Impact-Site-2

关于此博客的内容也突出的是它们包含的不同类型的媒体以及它们如何显示 - 从博客帖子到电子书再到视频。所有这些不同类型的内容都以干净整洁的方式洒在整个博客文章中。

“我们的主要重点是为我们的读者创建一本在线杂志,不仅在其功能方面,而且在布局和设计方面。但是,我最自豪的是博客的感觉。不管是一篇方法,意见文章,甚至是视频内容。“感觉就像是一个媒体网站,因为有多种内容,以一种易于消费的方式布置。在内容共享方面,不乏选择的选择,因此我希望我们的读者感到他们觉得他们做出了通过访问或订阅我们的博客的正确决定。”

Check out their blog on HubSpot's COS!

2)是的

是的是一家人员配备服务和劳动力解决方案公司。他们最近在进入HubSpot的Cos时进行了重新设计。在他们的内容不是网站的焦点之前,但是随着他们最近的重新设计,他们的网站确实带来了内容。

一眼是的's blog,您可以立即了解他们的内容。您会看到他们的五个顶级帖子,他们发布了带有白色文本的色彩图片,并且博客文章标题非常易于阅读和收集价值。

yoh

"The clients that we help with talent needs, or the skilled professionals that seek our help with their careers, have a singular experience, their own," said Joel Capperella, Vice President of Marketing at Yoh. "Yoh has the good fortune to have thousands of experiences each year and that experience is valuable. Yoh gets it and we want the blog to communicate that we get it. The new design helps us to reinforce the value of the copy. The featured section at the top allows us to place focus on the editorial content for the month, and most importantly the design echoes the energy and fun that is representative of what is the most interesting industry in the world. People and their talent!"

Check out their blog on HubSpot's COS!

3)火花反应

SparkReaction是一个专门从事入站营销和网站开发的枢纽合作伙伴。他们的博客内容着重于网站重新设计,因此自然而然地有一个漂亮的博客来备份其内容。

What makes this blog truly stand out, however, is the user experience that makes the design easy to navigate. Their content is clearly laid out with a picture to the left and content to right. It's easy to scan the different articles to find the one you're most interested in. They also have their blog tags in a different color to make it even easier to find content.

火花反应

博客设计也不需要浮华或具有鲜艳的色彩。SparkReaction采用一种简单的方法,重点是用户的体验,并使网站在眼睛上变得容易。这些颜色都没有太明亮或分散注意力,这确实是Sparkreaction的目标。他们需要出售他们的网页设计和入站营销服务,博客展示了他们对这两个领域的掌握。

SparkReaction的创始人兼首席执行官Josh Ames说:“我们认为,良好的设计应该围绕提供出色的用户体验。”“在COS上重新设计我们的博客时,我们决定采用一种干净,现代的方法。通过使用易于阅读的字体并限制列表页面上显示的博客文章数量,我们允许人们了解他们想要的东西一种简单,快速,有效的方法。”

Check out their blog on HubSpot's COS!

4) charity: water

慈善:水是一个非营利组织,其使命是为世界上的每个人带来清洁的水。如果您查看博客主页,并且在每个博客文章中,您都会对他们的品牌有很好的了解。

charity-water

每个帖子都有可爱的图像和视频,可吸引读者的注意力,并遵循他们共享出色的视觉内容的传统。

charity-water2

查看他们的博客!

5)维珍美国

Virgin America is known for their uniqueness -- particularly when compared to other airlines stuck in the dark ages of air travel. In addition to top notch customer service, they have a stylish fleet or airplanes equipped with mood lighting and an in-flight entertainment system. Passengers can not only get wi-fi access during the flight, but they can use the touch screen entertainment system to get just about anything they want during their flight to make them more comfortable. They are known to be a pretty "hip" brand and have even released a使安全信息变得有趣的视频

但这并不止于此 -维珍美国还有一个博客就像他们的航空公司一样:臀部,乐于助人和吸引人。该博客以功能故事开头,其中包括巨大,丰富多彩的图像,使您可以感觉到在维珍美国航班上的样子。以下是按类别按类别的帖子。如果您滚动任何类别,则有一个弹出窗口为您提供有关可以阅读的不同博客文章的更多信息。虽然博客确实包含一个实际预订维珍航空航班的链接,但主要重点是文章 - 关于任何航空公司乘客都会感兴趣的旅行和其他故事。

Virginamerica

该博客的目标与乘客在维珍美国的目标的目标相同:使体验愉快和乐于助人。

查看他们的博客!

6)Zendesk

Zendesk是一家可创建雷&raybet电子竞技#31454;技苹果下载官方版帮助台技术的软件公司,包括问题跟踪和客户服务支持。他们还是设计精美的博客的所有者,该博客专注于客户服务主题。

Zendesk的博客stands out due to a few noteworthy design elements. First, each blog post has a large, uniquely designed image that gives readers a preview of the post. The images are eye-catching with bold colors that grab the readers' attention.

Next, because they write about a variety of topics and use a few different channels from videos to webinars, they have a nice handy list of categories that follow you as you scroll up and down the page. If you want to skip to any of these categories, they are available to you on the right side of the page.

zendesk1

最后,博客文章标题和文章的文本非常清晰,易于阅读。他们不使用您的典型字体,但也不使用任何难以阅读的内容。您可以轻松地找到所需的内容,而不会被花式字体或文本所淹没。

zendesk2

查看他们的博客!

7)对讲机

Intercom is a CRM business that Support, Marketing, Product, and Sales uses to communicate with their customers. When you go to their site, you may be surprised by their gorgeous design. (Seriously, every page is incredibly designed.) But let's focus on their blog for now.

对讲

他们的设计令人着迷。他们用于标题的蓝色条突显了页面顶部的徽标,并使其轻松浏览页面并掠过不同的徽标博客文章主题。每个博客文章的大图像都整齐地在同一地点都保持一致,还可以帮助博客访问者可以轻松地了解该文章。它们足够大 - 但仍然足够清楚 - 可以解释每个帖子的内容。

查看他们的博客!

8) Path

Path is a mobile app designed for private messaging between an inner circle of friends. This app引起了很多关注for it's beautiful design and user experience, even though the features weren't that different than other social networks -- but the design really stood out.

我们可以看到相同的策略在发挥作用路径博客。The design isn't anything fancy; but it resembles the mobile app experience. They have their logo, a simple navigation, the content in the blog post, and a picture or two. That's it. But that's also what's beautiful about this blog. There aren't any big distractions. The focus is on the content of the story, not on anything flashy or outside of their brand.

path

查看他们的博客!

9)雇用学

Hireology销售软件,可以雷竞技苹果下载官方版通过招聘流程来帮助从小企业到财富1000家公司的公司。最近在Hubspot的Cos上重新启动了他们的博客,看起来很棒。

hireology

只需浏览博客,您就会了解他们的品牌。他们在整个网站上都有绿色的迹象,使他们的品牌颜色脱颖而出。脱颖而出的绿色元素是您眼睛应该涌向的页面部分。我们拥有博客文章的标题,博客订阅表,最新帖子和帖子。如果博客访问者首次仅查看此博客,则这些是您希望他们查看的元素。您希望他们订阅您的博客。您希望他们看到您写的主题。您希望他们能够访问您的博客文章标题。设计的使用方式使您的访客通过博客。

设计也非常干净。您拥有博客文章标题,社交共享按钮,示例文本,主题标签和图像。博客没有混乱,重点放在内容上。当您来到这个博客时,您并没有让您不知所措,因为一切都干净整洁。

在Hubspot Cos上查看他们的博客!

您认为其他哪些商业博客是彻头彻尾的美丽?

15个业务博客错误

最初发布于2014年3月6日上午8:00:00 AM,更新于2022年1月17日

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博客Examples