19 Tips to Leave the Perfect Sales Voicemail

毫无疑问 - 留下良好的销售语音邮件is hard. And even if you do record a well-crafted message, do prospects actually listen to them, or take the time to call you back? Not usually.

So what's the point? Should salespeople even bother with voicemails? Absolutely, and here's why.

尽管卖方可能会从电子邮件或其他类型的消息中获得更高的响应率，但对语音邮件的回复通常更富裕，并且表现出更高的兴趣。因此，销售人员在数量上损失了什么，他们的质量就会增加。

Of course, you won't get any responses at all -- high quality or otherwise -- if you don't leave a carefully计划和周到的语音邮件. Here are the nine elements of a perfect sales voicemail.

1.保持长度在20-30秒之间。

A perfect sales voicemail should be in the neighborhood of 20 to 30 seconds -- not much longer, and not much shorter. I realize this is a very specific window of time, so let me explain the reasoning.

显然，潜在客户不会听取他们不认识的呼叫者的过度语音邮件，因此将30秒的时间推到30秒钟，可确保该消息几乎立即被删除。另一方面，买家也不太可能听一条过于简短的消息。

Most cell phones show the number and voicemail duration when a call is missed. So if the recipient sees the message is from an unknown number and only a few seconds long, they'll assume it's not important and hit delete. Since the message doesn't appear to be substantive, they're not prompted to listen.

20-30秒是最佳位置。在这个时间范围内的语音邮件引发了好奇心，而无需太多时间。

2.领导与潜在客户有关的信息。

Sales reps tend to be very declarative in their messaging. Their starting语音邮件和电子邮件中的短语usually sounds something like,"My name is John Doe, and I work for Gadgets Inc."

这可能是一种直接的方法，但丝毫无效。前景一旦意识到这一语音邮件是销售人员的推销，它就会被删除。而且，如果您以自己的姓名和公司领先，那么潜在客户的手指几乎立即击中删除raybet电子竞技密钥。

This is why it's important to lead with something relevant to the prospect, such as a thought-provoking question.

3. Ask a question you wouldn't pose in an email.

如果您的语音邮件和电子邮件完全相同，则减少了对任何一个回复的机会。因此，通过保留某些问题的语音邮件而不是电子邮件来使它们与众不同。

虽然两种类型的消息都应针对给定的买家进行自定义，但语音邮件应该是超特定的。在一封电子邮件中，我可能会要求对他们下载的内容资产进行推荐，约会或反馈。可以定制这些经典问题 - 虽然仍然是针对买家量身定制的，但可以与另一位潜在客户或另外100个潜在客户进行自定义。

But the questions you ask in a voicemail should be so specific that they could never be intended for another listener. For example, if I was selling financial management technology, I might ask the voicemail recipient which financial software they use today, or if all of the company's financial analysts work out of the central office.

这个问题越私人和具体，它就越有可能得到回应。这样想。如果您开始在一条繁忙的城市街上有胸痛，然后大声疾呼，"Somebody call 911!"you might get help … but you might not. However, if you were to point at one specific person and shout,"Would you please call 911 for me?"几乎可以确定的是，您选择的陌生人会抓住他们的电话并拨号。

Why the difference in response? When you made the request specific to one person in the second circumstance, you placed a burden of responsibility on that person. So it is with sales voicemails: The more specific the question, the more responsibility the person feels to answer you.

4. Don't use a traditional close.

Here I'm referring to lines such as“请给我回个电话”or“我会在X日期再次签到。”Because they're generic, these asks don't increase the buyer's feeling of responsibility. Instead, I suggest posing your specific question and ending the call there.

5. Don't hang up without leaving a voicemail.

If you're going to call a prospect, you have to leave a message. Regardless of whether the prospect was actively screening calls or simply away from their desk when the phone rang, your number will pop up as a missed call. And if there's no accompanying voicemail? Well, it must not have been terribly important.

If you do this two or three times in a row, you further degrade your chances of ever connecting with this prospect. Since they've now seen your number come up multiple times without once receiving a voicemail, they're aware this call is definitely not one they need to take. You can bet the next time you call, they're not picking up.

Salespeople who call and hang up screen themselves out of the process. No matter if you're prepared to leave the perfect voicemail or not, you need to leave one every time. However, if you do record a few messages with the same ultra-specific question, the prospect feels a twinge of guilt each time you call back because they feel they owe you an answer.

6. Use your normal tone of voice.

销售人员经常被指导在电话上听起来充满热情和兴奋，从而使他们的自然语音音调提高到了高度，不自然的语气。在我看来，这种语气使听众清楚地表明，这不仅是一个不舒服的电话，而且是通用的电话。

It's easy to imagine the caller hanging up, dialing another prospect, and leaving an identical voicemail using the exact same high pitch, and then another … and another. If it sounds like a salesperson is just doing their 50 prospecting calls for the day, it absolves the listener of any responsibility to respond.

我建议销售人员以正常的语调开始语音邮件，然后逐渐降低语音。这意味着您可以轻松拨打电话，而且呼叫是不寻常的。

Without the fake tone of excitement in your voice, the listener understands that the specific question you're posing is just as meaningful to you as it is to them. And the more the listener feels the message is meant for them and only them, the more likely it is they'll respond.

7. Leave voicemails at the end of the day.

Voicemail connect rates usually go up as the day advances, so you should schedule your phone activity toward the end of the day.

Wondering why this is? We can thank the serial position effect. This psychological phenomenon says when you show people a list, they'll remember the first and last items the best. That means when you're trying to grab a prospect's attention, you want to be one of the first or last things they hear.

但是，想象一下，如果您在上午9点收到了销售语音邮件。这可能是您听过的最引人注目，交付的语音邮件，但您可能正在处理其他几个任务。当您有更多时间时，您决定回应代表。到一天结束时，您已经完全忘记了她。

另一方面，如果您在下午4:30收听语音邮件，那么您的一天很可能会结束。您可以在那天晚上给销售人员发送电子邮件，或第二天回电。

8. Split up your voicemails.

您也可以尝试留下两个语音邮件。换句话说，不用留一个30秒的消息，而是记录一个20秒的语音邮件 - 然后立即回电并留下10秒的语音邮件。

你的第二个语音信箱信息应该包括that was missing from your first. For instance, a rep using this technique might leave the following two messages:

Voicemail #1:"Hi Jerry, I recently attended one of TrustPilot's webinars. I didn't receive any follow-up emails, which made me wonder if you have a marketing strategy in place for nurturing webinar leads. Folks who attend a live event are 30% more likely to convert, according to my team's research. What strategy, if any, do you have in place today?"

Voicemail #2:"Jerry, I forgot to leave my name and number. This is Sarah Griffin from Acme Corp. You can reach me at 884-867-5309. Thanks."

Splitting your message into two parts has a couple of benefits. First, it makes you more memorable. Second, you seem less rehearsed. If you're reciting from a script, you're probably not going to forget a key component. Prospects will automatically trust you more.

9.说话时放慢脚步。

Start your voicemail with a regular cadence, but get slower and slower the longer you speak. By the time you get to your phone number, you should practically be crawling. It sounds counterintuitive -- but this tactic actually makes prospects likelier to finish listening.

当您不急于终点线时，您不仅听起来更加清晰和自信，而且听起来更真实。匆忙的讲话表明，您整天都在拨打，需要尽可能高效。但是，如果您打三个电话而不是30个电话，那么您可能会更加故意。缓慢的完成告诉买家，他们不仅仅是列表中的另一个名字。

10. End with your phone number

您的电话号码是您在语音邮件上应该说的最后一件事。慢慢说一次，并确保再次重复。这有两个好处：首先，它使您的电话号码成为他们听到的最后一件事，这鼓励了立即回电。其次，在语音邮件命令时代，它确保您的电话号码在消息文本的末尾清楚地出现。它将是超链接的，很容易从您的潜在客户那里快速回复。

11.听起来不绝望

Phrases like, "Please call me back when you get this," "我真的很期待收到您的来信，“ 和 ”尽早给我打电话," are pushy, aggressive, and borderline desperate.

Avoid telling your prospect what to do. You'll make returning your call seem like a chore or, worse, a demand. This should feel like a mutually beneficial relationship -- one in which each partywantsto call the other back -- unprompted.

So, leave "Call me back when you get this," at the door, and try, "Talk to you soon," "Thanks for your time," or a good old-fashioned, "Have a great day。”

12. Say you'll follow up with an email

Keep the conversation going, and give prospects an easy way to return your call by shooting them a quick email once you hang up the phone. Salespeople are used to being on the phone all day -- but not all prospects are.

Hedge your bets by giving them two ways to respond. A simple, "我也会跟进an email," before you hang up, is short, concise, and shows thoroughness on your part.

If you're in need of some more tips, here are some additional soundbites you can use when ending a voicemail.

13.”Next time we talk, you'll have to tell me more about X."

End your voicemail by asking your prospect to tell you more, whether about their recent vacation to Thailand or their unique business pain points. It's a simple request -- and easier than, say, "Give me a call back, I'd love to find out when we can write up our contract."

通常，语音邮件不是讨论交易物流的媒介。将消息简短，并确定避免交易细节。提出相关问题，您有可能得到答复。

14.”Next time we talk, I'd love to tell you more about X."

这种情况通过嘲笑信息引起了您的潜在客户的兴趣。但是，只有当您的潜在客户真正关心信息时，这才是有效的。如果你说， ”下次我们交谈时，我想告诉您更多有关我们有关客户满意度的最新奖项," they probably (read: definitely) won't care.

首先，他们还不是客户，因此他们不会发现您的模棱两可的奖项那么有趣。其次，像这样的新raybetapp闻将重点放在了前景上，而不是您想要的地方。

Instead, lead with, "下次我们交谈时，我想在我们的新产品路线图上分享两个目标，这些目标直接与您提出的几个疼痛点交谈。我将在下次会议上告诉您更多。下周二怎么样？"

您证明，您一​​直在提到他们之前提到的痛点，并将对话围绕使潜在客户受益。您还在特定的时间表中滑行，以便您需要连接。

15. "What should we cover in our next conversation?"

您可能在上次对话结束时谈到了这一点，但是如果您有一段时间没有从潜在客户那里听到，这可能是重新恢复他们的雷达的有用策略。

说， ”I know we identified implementation, onboarding, and QA as topics to cover in our next call, but I wondered if there were any other areas we missed -- specifically whether you could use Feature A, which was an area of concern for you."

Again, you've referred to a previous pain point, and reminded them of what you both agreed to discuss in your next meeting -- and you've done it all without the dreaded, "我已经有一段时间没有收到您的来信了，我真的想安排我们谈论的这次会议。"

16. "我知道我们没有时间，但是我很想继续这次对话[插入日期]。"

This is another helpful outreach strategy for prospects you haven't heard from in a while.

提醒他们您上次对话，并给他们一个时间表，以便您何时想再次交谈，说：“我知道我们在上次会议上已经用完了时间，但是我很想继续谈论为什么其他供应商过去让您失望。您有时间在星期四或周五聊天吗？"

这是要求进行后续会议的直接和有说服力的方式。您的前景更有可能同意与您说的相比，更可能进一步讨论他们的疼痛点。”我想更多地谈论我如何提供帮助。让我知道何时可以安排电话。“后者含糊不清，感觉比第一个要求更负担。

17. "You said something earlier that I'd love to ask you a question about."

If you wrapped up a meeting earlier in the day but weren't able to schedule a follow-up appointment, leave this voicemail a few hours later.

请参考您以前的对话，以慢跑他们的记忆，说：“In our meeting earlier, you said something about your shipping needs that really stuck out to me. I'd love to ask you a question about that."

In addition to showing active listening, you've also awoken their curiosity about what question you want to ask. Once they're back on the phone, you can confirm a date and time for your next meeting.

18. "I just sent you an article and I'd love to hear what you think about it."

Only leave this voicemail for interested prospects. If you're talking with someone who isn't really invested in fixing a problem or implementing your product/service, they probably won't want to read an article you sent on the subject either.

但是，如果您正在与积极参与的潜在客户合作，则此语音邮件非常适合建立融洽的关系。说， ”我只是给你一篇关于新趋势AI we were discussing on our last call. I can't wait to hear what you think."

如果您已经安排了电话，它将激励您的潜在客户出现。如果您没有关于书籍的电话，请使用他们对此语音邮件的回复来要求进行后续会议。

19.”My phone number is …"

I alwaysend voicemails with my phone number. The reasoning? First, it's his cue to wrap up. It keeps him from rambling and gives the prospect a clear call to action: Call him back.

它还确保在语音邮件成绩单时代，您的电话号码在消息结束时脱颖而出。而且，由于大多数手机会自动链接到数字，因此您的前景要做的就是按成绩单末尾提供的号码，以便轻松地给您回电。

语音邮件不必是最后的手段或死胡同。将这些技巧用于实际推动对话向前推进对话的消息。您将享受更丰富的前景关系，而机会更少。

是的，这是可以做的。但是我想不到销售人员想这样做的时候。最佳情况下，时间戳将提醒您在深夜或周末留下语音邮件的潜在客户，他们会想知道为什么。最糟糕的情况，他们只会认为您的绝望。

如果您发现自己希望自己的前景not接收 - 您可能需要考虑一个新职业。

一个很好的后续语音邮件是一件美好的事物。将其中的一些技巧纳入您的日常电话中，并看到您的手机开始更频繁地响起时的好处。