姓名：马克·康维（Mark Convery）
年龄：40
地点：加拿大
商业：可可伏特加和可可朗姆酒
Industry:食品与饮料
一年成立：2019
在职员工人数：4个全职，2个兼职，5个承包商
联合创始人Av Grewal（左）和Mark Convery（右）
马克·康维（Mark Convery）and his co-founder, Av Grewal, always knew they wanted to run a beverage company. The pair started with a bourbon distillery in 2018, but grew impatient with the slow barrel-aging process, and pivoted to a faster business model: cans.
In November 2019, Convery and Grewal launched可可伏特加，罐装硬椰子水，在大流行中完成了第一年的业务。
“我不建议在竞争行业中任何新业务尝试在大流行期间启动。这可能是一个坏主意，但是AV和我坚持不懈，知道我们有一些特别之处。” Convery说。
除了贡献自己的3万美元自己的储蓄以使可可伏特加（Coco Vodka）脱离地面外，创始人还创建了一家在线零售业务，以产生收入，他们可以将其融入饮料初创公司。
他们命名的业务邦迪火花品牌,从澳大利亚进口产品和销售to large Canadian and American retailers. Convery says it’s a lucrative, low-effort business model — and it brought in an additional $250k to launch their drink brand.
But once CoCo Vodka was approved to be carried in Walmarts across Florida, the founders knew they needed more capital, and quickly. To make it happen, they raised $2m in convertible debt equity from a Canadian capital management firm in November 2020.
在这里，Convery让我们进入他的业务 - 和他的钱包 -并分解平均每月费用，工资，收入等。
每月收据
每个月，Convery都会为自己和他的业务保持不变，从不下面：
- $ 200k的业务
- $75k for personal savings
Convery likes to keep generous burn rate projections that ensure the company never comes in short. His current burn rate projection is:
- $60k per month
Production runs — when the company orders cans and ingredients and manufactures product — happen sporadically throughout the year:
- The average production run makes 5k-10k cases, totaling $75k-$150k in costs
年收入
Convery hopes to more than triple sales in 2022, and projects 205k cases of CoCo Vodka & Rum sold and $7m in revenue. The firm will focus on building strategic partnerships and expanding the line into more creative flavors.
“I’m a ground-up guy,” says Convery. “I had never raised capital before our raise last year. I cherish every dollar because I’m used to not having money and working my way up. It’s about keeping up with this crazy momentum we have and doing it properly with the money that’s here. This is such a pivotal year for us.”
WHAT’S NEXT
In a moment of pure fate, the president and CEO of RNDC, the 2nd-largest beverage distributor in America, was out for a run in Mississippi when he ducked into a beer shop to pick up a drink for the evening. He happened upon a case of CoCo Vodka, grabbed one to go, and emailed the founders through the company website that same night.
“我们认为起初是一个骗局，” Convery回忆道。“我们与他接了电话，在一个小时的时间内，他与我们的国家队保持联系。几天之内，我们达成了与RNDC扩展的协议。”
在RNDC的帮助下，该公司将在未来6个月内从raybet电子竞技30个州扩大到45个州。在加拿大，该产品在5个省份出售，并计划向巴哈马和以色列进行扩展。
Along with geographical growth, Convery has big plans across the business: to hire more regional staff in 2022 and ramp up marketing spend to just over $1m annually. As of February 2022, the company is currently in a 2nd fundraising round with the aim of fetching an estimated $7m with a $20m company valuation.
总而言之，Convery的每月支出总计…
最初发布于2022年2月3日，上午6:00：00，更新于2022年2月3日