Sense and Sociability: Why Zombies Don't Belong in Social Media

This month we address a vital question of our time -- one that continues to cause serious consternation among the legions of Twitterers that Miss Jane counts as acquaintances and friends. Due to the seriousness of this matter, we have chosen to devote the entire column to this one inquiry.

Miss Jane,

我几乎害怕问，但是我严重担心我会在Twitter上受到僵尸的关注。我的朋友告诉我，他们通常被称为“垃圾邮件机器人”和“自动-DMS”，但是这些话对我来说没什么意义。我所知道的是，感觉就像我被亡灵所缠扰，我不喜欢它。

Sometimes, when I follow somebody on twitter, I immediately receive a stale-sounding direct message from that person, thanking me for following them and insisting that I visit their website... presumably so that they can thank me in person.

This offends and annoys me.

Furthermore, it seems that if I mention certain phrases on Twitter, I gain new followers, but alas, these new followers seem to have little to share with me by way of actual human interaction, or even friendly conversation. Phrases that have resulted in this odious phenomenon may or may not include the words "SEO" and "single ladies" and "underpants." Purely hypothetically, of course.

I do like my social media to be social, but this practice makes my stomach turn. Am I being too sensitive? Are they being rude? Is the Zombie Apocalypse upon us?

With respect and a rapidly mounting sense of urgency,

A Friend

Kind Sir,

I am thoroughly sensible to the predicament you describe. it is an unfortunate truth that many of those new to Twitter -- and some who have been around long enough to know better -- still pursue these "undead" tactics to grow their follower lists and increase clickthroughs to their sites.

Many Twitter users simply unfollow any account that employs the dreaded "auto-DM" -- the practice of sending an automatically generated Direct Message to all new followers, usually including an invitation to visit the sender's website, and frequently including a promise to save the person money, or time, or some other valued currency.

Jane小姐认为新推特人陷入的最常见错误之一是想要自动化一切的陷阱，包括人们期望在Twitter上享受的人类互动最好。虽然在Twitter上发布指向您最好的博客文章和公司公告的链接是完全可以接受的，但是该活动应大大发酵raybet电子竞技actual human conversationwith your followers. Promote the good work of others, pass on useful and interesting information that you find on sites other than your own, and try to engage in at least one two-way conversation each day.

在这个卑鄙的作者看来，无论是自动化的直接信息还是无意识的自我宣传者，Twitter都不是僵尸的地方。本专栏的对话，礼貌和机智，不死在这三个罪名上都是著名的。

Miss Jane

Sense and Sociabilityis written byBeth Dunn, a member of theInbound Marketing Consultant teamat HubSpot. Beth also blogs atwww.bethdunn.org和An Accomplished Young Lady.

简小姐的标志,Jim Hill.

Submit your own questions toSense and Sociabilityatsense@hubspot.com.

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