9 AI Tools to Streamline Your Social Media Strategy

你知道吗超过42％的世界人口在社交媒体上吗？

With a growing number of people connecting to social networks, having a social media strategy is vital to your digital marketing success in 2019.

You probably already know that a lot of time and effort comes with successful social media management. It's not uncommon for digital marketers to spend hours a week just on drafting content; monitoring, analyzing, creating reports; and managing paid social ads.

As you focus on some of the more mundane tasks related to social media, you might find that you're losing valuable time that you could use to plan out enticing multimedia campaigns or work on bigger, more productive marketing projects.

但是，如果一台机器可以接管您的某些任务并使您更深入地研究社交媒体策略的更具创意领域，该怎么办？

在2019年,有许多人造intelligence-driven programs that can vastly improve how we use social media for marketing. And, they're actually somewhat affordable to implement.

As the Director ofMarketing AI Instituteand a senior consultant at PR 20/20, I've frequently written and spoken about AI implementation. I've also worked with marketers to understand, adapt, and pilot artificial intelligence to increase revenue and reduce costs.

Throughout my career, I've learned a great deal of where marketing and AI can intersect. I've found that social media is one area where this technology can be implemented in many marketing strategies.

First of all, most of the social media platforms we know and lovealreadyuse AI to improve our experiences as users. For example,Facebook uses machine learningto recognize your face in photos, Snapchat托管AR过滤器, andLinkedIn使用AIto parse mountains of data and recommend jobs you might be interested in.

但是，您不必是实施AI的主要社交平台的首席执行官。作为营销人员，我们也可以使用AI软件来大大加快和简化我们的社交媒雷竞技苹果下载官方版体策略。在三个著名的用例中，AI特别有价值：创建基本内容，数据分析和广告管理。

在这篇文章中，我将浏览每个用例以及可以帮助您使用的工具。

在您的社交媒体策略中实施AI的3种方法

1. Use AI software to create basic post content.

努力抽出时间拍摄病毒视频或创建详细的Instagram故事，因为您正在利用所有脑力来编写在某个单词计数下保持基本的填充帖子？

While robots can't write a full blog post just yet, artificial intelligence can still help social media marketers create the content they share online.

那么AI如何为您提供推文呢？AI的一个子集称为自然语言产生（NLG）。可以训练它从数据中创建书面叙述，例如简单的报告或事实表。

So let’s say your department produced a huge, data-driven report and you want to create a few high-impact social shares from it. Here's an AI-driven program that can help you do that.

Lately

Some AI tools can also recognize context from a larger piece of content and create social media posts to help promote it.Latelyis a tool that does just that and also offers a dashboard of other social tools related to scheduling and social media project management. It also analyzes the historical metrics of your social pages to recommend the best posting times for maximum impact.

Within the Lately dashboard, you can use a simple form to generate a number of tweets at once related to a URL, document, or information posted in the form's text box. When you fill out this form, you can also include campaign information and hashtags that you'd like to work into your social posts. When you click "Generate Content" the tool will search through the URL, document or text and create tweets related to it. From there, you can schedule the tweets or tweak them in case they need additional information.

While Lately pricing may vary,the company saysthat it starts at $129 per dashboard per month when billed annually.

发芽社交

If you use your social platforms to execute on community management,发芽社交的automated technology can also help you generate tweets that can be used to reply to fans, customers, or followers.

从发芽社会仪表板,您可以看到respond to tweets directed at your company. Some Sprout admins also have the power to manage direct messages through the platform. In both the dashboard and direct message view, Sprout will be able to analyze the wording and sentiment of a tweet or message and suggest an auto-response that you can use or tweak. Although AI is not having a full conversation with all of your followers, this automation still may quicken up the process related to sending quick messages or tweets to respond to people.

Here's a GIF where Sprout Social demonstrates how this works in Twitter's messenger.

Source: Sprout Social

发芽社交的pricing starts at $99 per month for its Standard plan. However, companies can get expanded features in its $149 Professional plan.

集线器

I can’t ignore HubSpot, either:HubSpot的社交媒体软件雷竞技苹果下载官方版automatically creates social posts based on the metadata of the link you copy and paste, saving you a ton of time.

任何订阅HubSpot的营销中心或更高版本的人都可以使用该工具，这可以在平台的社会部分中找到。

单击“创建帖子”，然后选择一个社交渠道。打开文本框后，将自己的网站或其他位置附加一个URL。

一旦你插入附件,如URL,哟u'll either see a short headline or a meta description of the page along with its link and a photo.

After the post copy is pulled and generated into the text box, you can tweak the copy to fit your social voice or to add more depth or comprehensiveness to the overall post.

集线器's pricing variesdepending on how many users you'll have and whether you want to purchase just the Marketing Hub or other Hubs within the HubSpot suite. However, HubSpot's Starter pack begins at $50 and includes Marketing Hub functions plus the free features of HubSpot's CRM.

2. Monitor and analyze your social media channels with AI.

Writing content and responses is only half the battle of social media management. A huge portion of social media marketing is managing and monitoring social channels. Luckily, I've found that AI can shoulder a good portion of that work and help you make better marketing decisions in the process. That’s because AI is capable of collecting data from millions of posts, at scale, and using that data to make predictions and decisions.

“Managing” a channel is a pretty loaded term, but a few of those tasks, like discovering high-impact influencers and completing audience analysis, can be handled by tools likeSocialbakers。

Socialbakers

SocialBakers是一个AI驱动的社交媒体管理平台，可为高级受众见解，这是一个influencer marketing discovery and tracking dashboard, a unified content feed that allows you to see posts on all of your platforms, an analytics dashboard, and smart scheduling tools that can suggest optimal post times.

If you've found that it takes too much time and resources to find, vet, track, and keep up relationships with influencers, Socialbakers' AI-driven influencer dashboard might streamline some of your processes.

When you click into theinfluencerdashboard工具，您可以在不同的社交媒体平台和类别（例如“食物”或“健康”）之间切换，并显示有影响力的人与您的受众群体最匹配的影响者，社交制片人会不断分析。这可能需要时间摆脱您的发现阶段，并确定您要雇用的人是否适合您的目标受众。

资料来源：社交制片人

Those who are interested in the toolcan try it for freebefore purchasing the software.社交者的基本包裹costs $200 per month with a 10 profile limit. If you'd like to run 20 platforms, you can subscribe to Essential's second tier for $400 a month. The Complete Socialbakers Solution, which includes influencer tools, does not have transparent online pricing. However, you can request a demohere。

Cortex

When it comes to sharing content, you can use a tool likeCortex要根据您的所有历史指标获得有关何时和频率发布的建议。皮质还可以对竞争对手进行详细分析。

Cortex has a dashboard with a similar interface to other social media management platforms which shows off your posts and your social schedule. When you go to create a post, Cortext will use historical post data to suggest when you should post. If you upload one or more photos, the software will also note colors that are most engaging to your audience to help you pick the correct image for the post.

Source: Cortex

Pricing for this service is not transparent on its website, but you can request more informationon Cortex's homepage。

Linkfluence Radarly

You can also use something likeLinkfluence's Radarly software to assess the mountains of data that social media audiences are producing every day. That means measuring your brand impact, detecting trends online, and pulling specific insights on your most important target audience.

With Radarly, you are able to log on and see a dashboard that connects data from all of your accounts. In the first column, you can see a live feed of posts and tweets that acknowledge your brand name or handle in some way. Then in the next columns, you can see scoring that explains how negatively and positively people are talking about you on social, which platforms people are discussing you most on, and data about your audiences such as interests, languages or hashtags they're using.

Here's a quick demo that gives you a full look at the dashboard:

Pricing for this software is done by a quote process, but some websites suggest the starter pack is roughly500 euros or $554 per month。

3. Create, optimize, and manage paid social media advertising.

正如我上面提到的，AI能够开发社交媒体帖子 - 对于与不同受众产生共鸣的广告副本可以说。使用AI的预测技术，它针对最高的点击和转换进行了优化。

Phrasee

Phraseehas developed technology that does this for short-form ad copy across Facebook and Instagram. Phrasee pulls data from past marketing assets including emails, social media copy, and other online posts to determine which is most and least effective. From there, Phrasee can show you what copy-related aspects of past ads were weak or strong. You can then draft prospective ad copy and test its effectiveness with the software or use ad copy that the software suggests to you.

Here's a quick video that explains Phrasee's process and how it might lead to more ad conversions.

Phrasee不包括其网站上的定价信息，但其产品页面确实指出像Virgin和Domino这样的公司have benefited from its services.

Pattern89

一旦您写了出色的广告，AI就可以解决一些精通的广告管理任务，例如优化投标，分配预算以及建议最有可能帮助您的广告表演的渠道。Pattern89is an AI marketing tool that provides recommendations on almost every aspect of your ads, including recommendations for adjusting your spend and audience targeting to massively increase performance.

When you log into the tool, you can see a screen filled with alerts and suggestions related to how you can improve the effectiveness of your ad. If you'd like to follow the platform's suggestions, you can click "Show me how." to learn how to make ad adjustments. It the platform shows you a "Do this automatically" button next to a suggestion, you can click that to have the platform make the adjustment.

Here's a look at what the dashboard looks like:

Source: Pattern89

Aside from allowing you to monitor live and completed ads, the tool also offers a Creative Ads Manager. This allows you to search and analyze past ads with filters including ad set, campaign objective, audience, and other ad targets. Here's a quick walkthrough of this process in Pattern89:

https://youtu.be/tbqarnjpg60

Pattern89 doesn't provide pricing, but you cancontact the company for a demo。

词流Advisor

词流还通过使用机器学习来评估Facebook和Instagram的PPC广告，从而提高广告性能，然后提供数据驱动的建议。该公司提raybet电子竞技供适合代理商，广告商和在线卖家雷竞技苹果下载官方版的软件，以帮助他们更多地了解PPC广告的有效性，并帮助他们做出更好的决策，以返回可靠的ROI。

WordStream Advisor专门允许中小型业务营销人员在包括Facebook和Instagram在内的主要平台上跟踪广告。该程序将您的所有广告数据配置为一个简单的仪表板，并提供20分钟的工作周功能，可简化广告决策。

As part of the 20-Minute Work Week feature, WordStream will send you advertising updates as well as suggestions to make your ad more effective. Instead of analyzing your own ads and determining adjustments yourself, you can simply read and follow WordStream's suggestions.

来源：Wordstream

词流Advisor's 12-month membership starts at每月$ 264，如果预付费$ 2,928all at once.

AI is for Every Social Media Marketer

如果人工智能似乎仍然是一个压倒性的话题，那么您并不是唯一可能被它吓倒的人。毕竟，我们是营销人员，而不是数据科学家。

Good news: You don’t need to be a data scientist to understand, start using, and make a massive impact with the help of AI. You just need to start learning about tools that could help you.

如果您制定了与社交媒体相关的出色AI策略，则可能还需要to look at your overall strategyto make sure you're making the most of automation.这个帖子will walk you through the more strategic elements of automating your strategy, including knowing when to schedule, when to diversify content based on social platforms, and how to better interact with your community with the help of automation.

You can also learn more about where social media and AI intersect in the HubSpot Academy course, “营销中的人工智能和机器学习：来自迈康。”这是对AI和机器学习的介绍，可以通过整体框架并在您的公司中驾驶AI将其应用于营销。raybet电子竞技它是在现场拍摄的营销人工智能会议（Maicon）。