The 14 Best Email Template Builders for Any Budget

Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact,59% of marketers say email是他们最大的投资回报率来源，93% use email as a major channelfor content distribution.

Of course, creating an email marketing campaign isn't easy, and it might require you to build a template using HTML so you're not designing and altering every new email from scratch.

Thankfully, there are dozens of email template builders available, all of which can help you intuitively and quickly create new email templates for your upcoming campaigns.

Then again, the fact that there are dozens of tools available can pose a challenge — how are you supposed to know which template builder will best suit your needs?

Fortunately, you're in luck. We've done the homework for you, compiling a list of our 14 favorite email template builders, complete with pricing, screenshots, and a general overview of each app's unique features. Keep reading to choose the best email template builder for your company.

但是首先 - 无论如何，为什么需要电子邮件模板构建器？

为什么需要电子邮件模板构建器

Email marketing remains one of thehighest-ROI marketing strategies，部分原因是创建广告系列是多么容易且廉价的，但是如果您经常设计和发送电子邮件，则需要额外的支持才能有效工作，并最大程度地提高结果。

An email template builder grants you several advantages:

• 更好的设计功能。没有一个你mplate builder, you may struggle to arrange your content in blocks as you want, or add videos to your email.
• Initial time savings.Most email template builders rely on intuitive mechanics, like drag-and-drop editors, so you can design your emails faster.
• Long-term time savings.Creating a library of email templates can save you a ton of time long-term, allowing you to quickly choose and lightly edit past templates for new emails.
• Replicability.Did you see impressive results with your most recent campaign? With an email template builder, you can easily replicate it with some minor tweaks in the future.
• Analytics.Most email template builders also feature内置分析, which you can use to study your past email marketing efforts and make improvements to your approach.

Additionally, depending on the email template builder you're using, you may have access to even more features. Let's dive into some of the best builders, next.

The Best Email Template Builders

1.HubSpot的

HubSpot的offers a comprehensive, start-to-finish solution for all your marketing needs. You can create a sleek, on-brand email campaign using HubSpot's drag-and-drop editor, and customize the template to match your brand and align with your goals.

Additionally, you can customize each email depending on your recipient's lifecycle stage, list membership, or any information in their contact records to ensure each email is designed for optimal conversions. Best of all, the email tool provides top-notch analytics and A/B testing tools so you can continue to refine your marketing strategy over time.

Unique Features

• Analytics to provide deep insights into your email success rates, including open-rate, most popular links clicked in an email, who engages with each email, when and on which device, and what emails perform best.
• Tailor each email to individual subscribers based on lifecycle stage, list membership, or any other contact information to serve the best calls-to-action to segmented groups.
• Ability to run A/B tests to improve open-rates and clickthroughs.
• More than 100 email templates available by default.
• Custom landing page creation tools.
• Advanced social sharing options.
• 与其他营销工具集成（超过300个第三方应用程序）。
• 24/7 support from customer service reps.

价钱

You can get started with HubSpot's email tool for free. Alternatively, if you're already a HubSpot customer (professional or enterprise), the email tool is already included.

2. MailChimp

MailChimpis one of the top names in email marketing, in part because of its accessibility. It's super easy to learn and build your first few email templates, and you can get started right now with a free plan. As you scale your business, you'll find additional options, features, and tools for your needs.

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Unique Features

• More than 100 email templates available by default.
• Custom landing page creation tools.
• Advanced social sharing options.
• 与其他营销工具集成（超过300个第三方应用程序）。
• 24/7 support from customer service reps.

价钱

MailChimp offers a free plan that provides basic templates, marketing CRM, surveys, and even website creation. At $9.99 per month, you'll get additional support, custom branding, A/B testing, and all email templates.

To get access to custom templates, retargeting ads, and better audience insights, you'll need the Standard plan at $14.99 per month. Advanced plans, including a Premium tier at $299.00 per month, are also available, and offer features like advanced segmentation, multivariate testing, and more.

3. Moosend

Moosend’s easy-to-use drag-and-drop email editor allows you to create professional-looking email templates that include marketing elements -- such as countdown timers and videos -- without any prior HTML knowledge.

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Unique Features

• Customizable, ready-made templates and custom fonts
• Drag-and-drop landing page editor
• Integration with GIPHY, Google Drive, Stock Photos, and social media platforms
• Video email marketing tools
• Customer support for all pricing plans through email, chat, and phone

价钱

Moosend's pricing plans are subscriber-based, meaning that each subscriber counts only once, despite the number of lists they may be in.

The free plan includes up to 1,000 subscribers and all of Moosend's popular features, such as custom email templates, pre-built automation templates, video email marketing options, and more than 100 integrations.

Moosend的Pro Plan的起价为每月8美元，以及可以定制以满足用户需求的企业层。

4. BEE Free

BEE Freeis a free online email editor that has been used by more than a million people. In just a few clicks, you can get started designing your first email template — or use one of the 150 templates currently available by default. It also offers free design ideas on its own blog.

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Unique Features

• 150 predesigned templates (and additional paid templates).
• Full responsiveness for mobile friendly designs.
• Integration with many SaaS apps.
• Options to pick up where you left off.

价钱

正如您可能猜到的那样，没有蜜蜂是免费的。您可以拖放来创建电子邮件，甚至无需注册。但是，您最终可能希望升级到三个Bee Pro软件包之一，这些蜂箱针对自由职业者，营销团队和代理商。专业计划的起价为每月15美元。

5. Mosaico

Mosaico.iois an open source email template builder, which is something of a rarity. You won't find any predesigned templates, as you would with other email template builders, but you will be able to alter the tool however you see fit.

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Unique Features

• 一个唯一的基于点击的设计工具，放弃了传统的“拖放”模型。
• 社区support, due to its open source nature.
• 如果您愿意进行自定义的工作，则无限灵活性。

价钱

目前Mosaico完全开源,所以哟u can use it for free. In fact, theentire code base is available on GitHub.

6. Email Monster

Email Monsteris another free email template builder, with a simple, easy-to-grasp approach. You can choose any of its 100+ base kit templates and edit the template as you see fit. You can also install the free Chrome extension if you want to integrate directly into Gmail.

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Unique Features

• Template designs are immediately available, so you can start in mere minutes.
• A free Chrome plugin so you can use the tool directly in your browser.
• The ability to save and download templates for future use.

价钱

Email Monster is free, with no upgrades or paid plan options available at this time.

7. AWeber

AWeber专门为渴望开始电子邮件营销的小型企业而设计的，但是谁可能很难知道从哪里开始。预先设计的模板，自定义设计和电子邮件自动化都可以使用。

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Unique Features

• A drag and drop AMP carousel, which allows you to add AMP image carousels to your emails.
• AWeber's Smart Designer, which uses AI to construct and recommend email templates.
• A campaign marketplace that allows you to design and launch full email campaigns.
• 24/7 customer service.

价钱

价钱scales based on the number of subscribers you're emailing. Plans start at $19 per month, which covers you up to 500 subscribers. The top tier, for 10,000 to 25,000 subscribers, is $149 per month. Pricing options for businesses with more than 25,000 subscribers are available upon request. You can also choose to be billed quarterly or annually to reduce your per-month costs.

8. Unlayer

Unlayerallows you to build email templates from scratch, but also utilize merge tags and embed customizable, dynamic content into the body of your messages. It's designed for SaaS companies, but could feasibly be used by any industry.

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Unique Features

• Dynamic content that changes based on defined conditions.
• Large-scale template management.
• Developer friendliness, with full support documentation, for unique customizations.
• Options for landing pages and further marketing support.

价钱

The basic plan option is free. Premium packages are available at $99 for startups, $199 for businesses, and $399 for growing businesses.

9. Campaign Monitor

Campaign Monitoris primarily focused on email marketing, but has other features you can use for a variety of other marketing and ecommerce purposes. Because it's designed to work for teams, it's ideal if you have many people working together on your campaigns.

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Unique Features

• Template management and collaboration for teams.
• Built-in support for surveys with unlimited questions.
• 80 predesigned email templates.

价钱

价钱varies based on how many subscribers you have. You can get started for free, but if you want access for more features, or if you need more support, you'll need the Basic plan for $9 per month, the Unlimited plan for $29 per month, or the Premier plan for $149.

10. Chamaileon.io

Chamaileon.iois a cleverly-named email template builder that allows your team to design emails collaboratively, complete with drag-and-drop mechanics so you never have to worry about coding. You can also design and follow a set email campaign workflow, simplifying your efforts in the future.

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Unique Features

• Collaborative email design for teams working together on the same templates.
• Unique and flexible account roles for multiple levels of access.
• Replicable testing settings to allow for easy testing of new designs.

价钱

The free plan gives you much of what you need as an individual, but as you start adding seats and getting access to more features, the cost goes up. Premium plans start at $20 per month, with the Pro plan at $40 per month, and the Pro Team plan at $200 per month.

11. Designmodo

Designmodo's email builder is designed to bring teams together for the email template building process. You can use it to design emails however you like, then export as HTML, or to a full email service provider like Mailchimp.

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Unique Features

• Modular designs that help you stack, customize, and rearrange your options.
• 长期内容管理可帮助您重新审视以前的成功。
• Unlimited exports, which is ideal if you're exporting to other services frequently.

价钱

For a single user and 10 modules, you can use Postcards for free. Business plans start at $15 per month, and an agency plan starts at $25 per month.

12. lineo.email

Stripo.emailhelps you create responsive email templates without any HTML coding skills necessary. It also features innate dynamic AMP support, and a robust testing tool to help you preview your email in more than 90 popular environments, including variants for devices and browsers.

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Unique Features

• Drag-and-drop AMP blocks for image carousel and/or accordion support.
• Thorough testing in nearly 100 different environments.
• A customizable module library, allowing you to reuse past successful elements.
• Integration with many ESPs and third-party tools.

价钱

The free plan is all you'll need to get started. Billed yearly, the Business plan is $125 (or $10.42 per month), and the Agency plan is $400 (or $33.33 per month).

13. Taxi for Email

Taxi for Email提供可扩展的电子邮件模板创建以及创建电子邮件工作流的能力。它还使您可以为团队分配各种任务和权限，因此每个营销人员都可以在完善电子邮件活动中发挥作用。

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Unique Features

• Team dynamics, including collaborative tools, access assignment, and user permissions.
• 设计时按需测试。
• Support for multiple languages and email segmentation.

价钱

Taxi for Email没有公布他们的定价, but you can submit a short contact form on their website to get a free quote.

14. SendGrid

SendGridis an email service that provides support for email template designs — additionally, it offers email functions like automatic shipping notifications and password resets. It also boasts an open API, which you can use to integrate with just about anything.

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Unique Features

• A wide variety of tools, including email design, automation, signup forms, and more.
• APIs, SMTP Relay, and Webhooks.
• 交付优化工具，因此您可以提高交货率。

价钱

The basic version of the tool is free, and paid plans start at $14.95 per month for the essentials, or $89.95 per month for the Pro plan. Rates increase as you send more emails per month.

选择满足您需求的最佳电子邮件模板构建器

虽然可以说，这些电子邮件模板构建者中的一些优于其他模板，但它们都具有优点和缺点。最佳的电子邮件模板构建器将是与组织的目标最紧密地保持一致的方法 - 以预算范围内为您提供所需的所有工具。

When you narrow the list down to a few options, give each one a try (since most of these tools either offer a free trial, or a free version altogether), and get a hands-on feel for which tool might serve your organization best.