您的创意代理可以赚钱的4种主要方式

每隔一段时间，我看到一个让我思考的广告，”好吧，他们做了谁那？”

作为营销人员，这是我无法真正帮助的事情。我立即对目标受众和销售策略制定策略，尤其是在广告期间Super Bowl。

When a video really impresses me, I research the advertising agency that conceptualized the campaign for its clients — like this one, from Sarto Restaurant:

我喜欢这种商业化的时髦音乐和动作镜头的方式。另外，它与厨师杜美食的采访交织在一起。听到有关菜单，有关餐厅的灵感以及看到所做食物类型的灵感，这使我对Sarto的气氛有了一个很好的了解。

我对广告的钦佩使我埃尔巴，一家创意代理商，提供各种营销和广告服务。公司利用像Erba这样的机构进行专业，有效的运动。

Sarto的团队很可能想使用像Erba这样的代理商来提高对餐厅的认识。但是创意机构还能提供什么？他们如何赚钱？接下来，让我们探索这些问题。

What is a creative agency? What do they do?

代理机构是一个为一个特定行业提供服务列表的组织。因此，创意代理商是提供与营销和广告有关的服务。

例如，您会看到一些创意机构提供营销服务，社交媒体计划，广告和品牌，影响者营销等等。这些机构通常具有不同的层次或模型，以实现其运作方式以及提供的方式。

创意机构承担了巨大的工作量。他们通常有一个客户群，并从头到尾为他们执行不同的项目。例如，有影响力的代理商可能会发现与他们的利基市场有关的品牌交易。

If this sounds pretty broad, that's because marketing agencies usually are — there's so many niches and specialties agencies can tackle. Because of the slight ambiguity, you might be wondering how these agencies operate, or even … how they make money.

Agencies are a business. Businesses have plans in place to earn revenue, but there are some exceptions that are unique to agencies. Next, let's dive into a list of ways agencies stay afloat.

1. Pricing Models

每个公司都需raybet电子竞技要一个定价模型为了为他们的服务收取费用，机构也不例外。定价模型由代理商确定，应反映提供的服务的价值以及行业标准。

Some pricing models are more beneficial to agencies than others — it differs from company to company. Maybe your pricing model is based on one you've seen from a different agency, but it doesn't quite work for your business goals.

如果您正在努力提出定价模型，或者您的代理商正在超越您当前的策略，请参考代理机构的这种普通策略。

Fixed Rate

If you've ever put down a deposit for a service, and then paid the rest of the rate after completion, you've participated in a fixed-rate model. This model is determined by calculating how many hours a project takes, combined with the hourly rate. That amount is split into two fees: One upfront, and one due after the project.

例如，假设我为一个广告系列的社交媒体服务收取125美元。在固定费率模型中，该价格由所需的预计小时数以及每小时收费的费用组成。一开始，我和我的客户同意支付50美元的押金，其余的则在此之后。

如果您的代理机构逐件事，此定价模型可能会很有用，因为此方法还包括retainer approach。简而言之，您无需考虑为每个客户收取多少费用，因为它已经确定。

However, agencies can run into an issue if the project takes much more than the projected hour amount. If that happens, the pricing should reflect the work, but that's difficult if the fee is already set. To alleviate this, specify your offerings — for instance, one Twitter campaign for one month could be its own rate.

基于价值

This pricing model is determined after a project's completion. Based on ROI, the price will be determined according to what the agency and clients agree on, sharing risk and rewards.

要实现此模型，您需要遵循几个步骤。首先，您将确定客户的目标，并确保它们可衡量。在这种情况下，假设客户希望通过广告系列提高转化率。

在确定了客户的目标，估计价格并提醒客户完成后可能会更改。未能实现目标可能会否定价格较低，而超过目标的价格将产生相反的效果。

For this pricing model to work, agencies need a proven track record of exceeding customer expectations. That's why, it can be hard to sell this model if you work for a startup — you'd have little history to show past work.

对于具有扎实的声誉和高性能项目历史的代理商来说，该模型是一个不错的选择。显示您给客户的价值的证明，可以增强您的利率，并在选择代理商时更舒适。

每小时收费

An hourly rate is determined by the amount of hours a company spends working on a project for a client. In this scenario, if my social media agency ran a client's social media channels for the duration of a campaign, I would charge based on the amount of hours spent doing that.

If I spent 40 hours working on a campaign at a rate of $125/hr, then I would earn $5,000 from that client. Generally, agencies come up with their hourly rate based on the seniority of the employee(s) involved, or agree on a set price across the board.

如果您的组织有多个专业化，这是一个有用的定价模型。您可以全面提供同一组服务的价格。或者，您可以根据带宽为某些项目分配最好的员工。

但是，使用此模型很难预测现金流。它还可能使客户疲倦 - 完成工作所需的时间越长，您获得的付款就越多。因此，客户可能不确定项目长度的效率。

2.广告

机构常常帮助提供广告服务the client broadcast the campaign they've helped the client create ... Typically, agencies will take a percentage of the ROI from those ads, which is one way to make extra revenue.

同样，代理商也可以为自己的公司开设广告。raybet电子竞技在这种情况下，广告的所有收入都将直接返回到组织。让我们在这里查看这些选项。

付费媒体

Agencies can charge clients based on ROI of paid media. Ads, search results, and sponsored content that's paid to be promoted are common examples of this ad type. Usually, they're used to expand reach and traffic.

For example, If I were running a social media campaign for a client, and one of my content marketing strategies included paid ads, I might consider including the cost it takes to run them in the total price I charge the client. Alternatively, I could also choose to take a percentage of the ROI after the campaign is over.

The inclusion of paid ad return in projects ensures the work gets paid for, regardless of results. You can also use paid media to promote your company. Because paid media supports waiting until the end of a campaign to charge, this strategy works well with a value-based pricing model.

拥有的媒体

Owned media simply means all the content created by your agency. So if my social media company makes blog posts, tweets, main feed posts, pins, and other multimedia elements, those are all considered "owned". The purpose of this type of media is to nurture leads.

代理商可以根据每个广告系列创建的媒体的数量，或通过与客户同意ROI的百分比来收费。例如，我的社交媒体活动可能涉及15个拥有的媒体，我可以一次或基于客户的目标。

您需要考虑使用自有的媒体来推广您的品牌。它将将公司的价值传达给潜在客户，并理想地说服他们转换。raybet电子竞技

3. Projects

在这里，“项目”是指您提供服务的方式。当定价模型确定您将收取多少费用时，此方面侧重于您提供的内容。代理商以几种不同的方式处理项目，有些是他们自己的规则所独有的。

接下来，让我们回顾一下代理商可以解决项目的最常见方式。

One-off

This is a case-by-case basis. For one-off projects, the client and agency agree on a set of services and price. Generally, one-offs call for pricing models that can be flexible, so that prices can be set individually.

代理商可以提供简单的广告系列，内容创建或其他使用此方法符合客户目标的服务。例如，我的社交媒体公司可能会以固定的速度提供社交媒体渠道或持raybet电子竞技续时间的广告活动。

一次性对于机构ca结构是有用的n sustain a flexible pricing model. Additionally, if companies offer many services that clients can choose from, one-offs keeps goals focused. This approach allows clients full customization.

签约客户

代理商可以根据双方签署的商定合同执行项目。该合同将概述所提供的服务，协议的时间和利率。通常，合同的客户用于长期项目。

假设我的社交媒体公司签署了一个客户，目的是以固定的每raybet电子竞技月费率运行其Facebook和Instagram帐户。合同的长度为一年，包括一堆相关的服务，例如每月分析报告。

This scenario is common, and a lot of agencies set their client relationships up with contracts.

如果您想要设定的收入和深厚的客户关系，与客户联系可能是您代理机构的好途径。随着时间的流逝，您的团队会随着客户的发展而了解客户及其需求。这可能会导致ROI改善。

但是，客户可能不愿签订长期合同。确保您向客户展示以前的长期成功运动，以减轻他们的担忧。您还可以在短时间内引入试运行。

Inbound Marketing

代理商可以从他们的营销工作中赚钱。当然，您的代理商很可能会为客户开展营销活动。但是，有多种方法可以使营销获利你的代理 - 例如，如果您在网站上运行PPC广告。

Inbound marketing is one of the best ways to save money from branding your company. If you provide value for your target audience upfront, you won't have to waste time and resources cold calling and emailing. Additionally, your leads will be more valuable.

运行广告时，请考虑寻找PPC选项，以便每次点击时都可以赚钱。此外，制作内容，例如电子书和白皮书，以促进您的品牌。这可以包含在潜在客户的优惠中。

推荐

您可能以某种能力依靠推荐。幸福客户的推荐为您提供了优质的联系和新的潜在客户。本质上，这种口碑营销形式可以帮助您产生潜在客户。

Other than gaining more business, referrals help strengthen the relationship you have with clients. Ask them for their input on your offerings, and if they would recommend your company to a friend. That way, you're being proactive about lead generation.

4.伙raybet平台伴关系

Agencies can benefit from partnering with other organizations to generate revenue and leads. Think about influencers, clients, and other agencies in your industry that have potential to be in a campaign with your company.

Partnerships are mutually beneficial relationships that earn both parties leads and generate revenue. Thought leaders are going to reach out to even if you don't secure a partnership; You can still expand your network and make new connections.

与影响者

If your agency works with influencers, consider partnering with a few on a brand awareness campaign. They will be an advocate for your company, and maybe appear in a few ads or sponsored posts.

As you're thinking about influencers with whom to partner, remember to choose one related closely to your industry if they're not a client. Those influencers will have audience members that are interested in content similar to yours, and have great potential to be quality leads.

Check out this post from Twitch's Instagram, for example. The post announces popular gaming YouTuber, lilsimsie, as an ambassador. Kayla Sims hosts streams on Twitch, where she often plays the computer game模拟人生4。

Because she has 200,000 followers, she's likely an effective influencer for Twitch. Between her YouTube following and Instagram following, Sims has the potential to bring views and ad revenue to Twitch from streams.

与客户

Similar to the last example, instead of partnering with an influencer, team up with a client. You can use their testimonials as part of a lead generation campaign. This is also a lower-cost alternative to the price of leveraging influencers.

You can obtain the testimonial for free, and use the visual assets you created for the client as the content for the ad. For instance, take a look at this post from influencer agency Viral Nation:

The post shows how one of their clients worked with Goldfish for a sponsorship. Ideally, this post will demonstrate the types of clients Viral Nation works with, so similar influencers will consider reaching out. This type of content is helpful for prospective agencies and influencers that are looking for campaign help and representation.

此外，来自影响者Priscilla Ventura和关注Goldfish的代理商的粉丝可能会遇到这篇文章，并决定询问有关服务的信息。

With other agencies

也许您经营着一个仅关注社交媒体的代理商。您的团队仅针对社交媒体概念化，创建和实施广告系列。它有效，很棒。

But you know your agency would benefit from offering a little more to clients. For that, consider partnering with an agency that offers services that complement social media — perhaps this is a website branding company.

A partnership deal could include a bundled services offer: Clients can receive both services from each agency for a special price. This is a great way to obtain new leads and generate new business. Complementary agencies wouldn't be direct competition, and there's an advantage of tapping into their clientele.

Sometimes, creative agencies are the unsung heroes behind your favorite campaign. It's always fun to look at which agencies produced a viral campaign. But in order to obtain the resources to create an effective campaign, you need revenue.

要获得额外的灵感，请查看您最喜欢的代理商在做什么。他们如何管理定价模型，他们如何使用社交渠道？您是否遇到该机构的广告？

Creative agencies can use a lot of the resources around them to pull in extra money. If you're part of an agency that is struggling to make ends meet, consider some of the out-of-the-box ideas, above, to either restructure your pricing model or increase revenue through partnerships or additional services.