7个指标，每个营销人员都应检查每周（以及如何改进）

作为营销人员，跟踪和分析数据是演出的重要组成部分。但是您可以跟踪许多不同的指标。你从哪里开始？（更好的是，一旦理解指标，您最终如何改善您的指标？）

知道要跟踪的内容后，您应该考虑打算审查指标的频率。并猜猜什么 - 并非所有指标都应得到平等对待。实际上，有些事情可以每周进行一次跟踪，而每月一次。

为什么每周检查一些指标很重要？因为它可以帮助您更快地调整和调整营销活动，并可能导致更成功的月份。

In this post, we're going to cover some of the most important metrics you should track weekly.换句话说，您应该养成健康的习惯，以在整个月中始终如一地检查以下指标。然后，我们将介绍如何改善它们，以及如何为下周做准备。

7 Metrics Every Marketer Should Check Weekly

1. Blog Post Views

Tracking the number of views you get per blog post is great way to get quick feedback on your blog articles.You're more likely to get a higher view count if you picked a topic your audience liked and wanted to share.

使用HubSpot页面性能, you can see how many views you got on each post, as well as your total view count.To do this, sort the columns within the tool by number of views, and pick a time frame like one month. Now you can查看您最近的帖子彼此相对的表现。

Want an extra tip? You can also compare your recent posts' view counts to your overall average by exporting页面性能并在Excel中平均运行所有帖子。

How to Improve Your Blog Views

Measure blog post views to figure out which blog content is performing the best. Knowing what content naturally got the most views can help you decide what topics and types of posts to write next.

现在使用此信息来计划您接下来的几周内容。您应该撰写哪些类型的博客文章？您的听众会喜欢什么？通过每周查看此信息，您可以对内容时间表进行调整以提高结果。

2. CTA Click-through Rates

After someone reads your content, you want that person to take the next step and click on your CTA, ideally to direct the visitor to a landing page.您应该最紧密地衡量CTA的指标是您的点击率，或者的百分比单击CTA。使用HubSpot的CTA工具，您可以跟踪不同CTA的性能，看看哪些表现最好。

HubSpot Professional和Enterprise客户甚至可以将其更进一步，并根据读者的生命周期阶段或列表的成员资格来展示智能CTA。HubSpot Enterprise客户可以选择A/B测试其CTA。

以下是CTA仪表板的外观示例。为了深入研究仪表板上的每个指标，访问我们的帮助文档。

如何提高CTA点击率

首先，看看CTA在今天表现最好的表现。然后，确定某些类型的CTA的转化率是否更高，以及可能导致更好性能的原因。是CTA的设计吗？定位？CTA比其他人更有趣的内容吗？例如，如果您对CTA的转化率很高，导致CTA的工作表并降低导致博客文章的转换率，则可能意味着您的受众更喜欢工作表而不是其他形式的内容。不要害怕试验以找出为什么某些CTA的表现更好。

3.社交媒体覆盖

跟踪社交媒体的性能对于理解其ROI很重要。为了提供帮助，所有HubSpot客户都可以访问社交收件箱，它提供了多种使用和衡量社会的方法。

许多公司拥有的社交媒体目标是增加其社交网络的规模或粉丝和追随者总数。为什么大型社交范围很有价值？因此，当您发布博客文章和内容时，您可以吸引更多可以阅读和分享的人。

In HubSpot's社交收件箱，跟踪您的社交范围增长。See a bump? What did you do differently last week that might have helped you grow your network? Important to note, even though this report gives monthly data, you can still drill into individual weeks to see the progress you're making.

How to Improve Your Social Reach

如果您发现从特定周的进度有所增加，请考虑一下您在那个时候吸引更多关注者或粉丝的所作所为。有营销活动正在进行吗？您使用的标签是否开始趋势？您在这些渠道上发布了哪种类型的内容？

一旦您弄清了在社交媒体上改进的秘密要素，请尝试复制它。也许这只是一种fl幸，您的粉丝或追随者有所增加，但实际上也有科学！

重要的是要每周检查这些统计数据，以便您在社交媒体上发布的策略和内容在您看来是新鲜的。破译原因导致社会改进的原因后，请使用它制定下周的社交媒体计划。

4. Email Click-through Rates

当您进行电子邮件营销时，最重要的指标不是有多少人打开您的电子邮件，但是有多少人点击了电子邮件促进的任何内容。That could be the number of people who clicked a link in your email or clicked on the CTA. This metric is known as your email click-through rate.In HubSpot, you can get all of that data throughHubSpot电子邮件工具。

Bonus: If you are a HubSpot Enterprise customer, you can A/B test your emails too. The CTR of each email variation will help you determine what email elements are most successful. When using HubSpot, your two A/B test variations will go to two small segments of your entire list, say 15% to version A and 15% to version B. Once there is a clear winner, HubSpot will send the rest of your list that winning variation! Not too shabby.

How to Improve Your Email Click-through Rates

通过衡量电子邮件营销，您将了解受众想要通过电子邮件阅读的内容。（有时您的内容可能在电子邮件和其他渠道上表现良好，因此值得尝试。）看看不同电子邮件的性能，并仔细查看表现最好的电子邮件。您是否宣传了特定的内容？您使用某种语调吗？您的呼吁行动有多清楚？根据您发现的内容，创建类似的电子邮件，这些电子邮件体现了一些使您的电子邮件成功的策略。要了解有关电子邮件CTR的更多信息，访问HubSpot营销博客的这篇文章。

5.着陆页转换率

Arguably the most important metric for marketers to keep their eyes on is lead conversion, or the percentage of visitors who convert into contacts by filling out a form on a landing page. The conversion rates of your landing pages will then determine how many leads you are able to generate.

使用HubSpot的报告工具，您可以衡量单个着陆页的成功。您可以看到有多少人访问您的着陆页，这些页面的转换率以及这些页面产生的潜在客户成为客户。这些指标将帮助您确定在通过其他渠道进行营销时要使用的内容和着陆页。

如何提高着陆页转换率

看看你的landing page dashboard。哪个页面转化率最高?Which pages have the most views? Look closely at your high-performing landing pages to see what made them successful. Was it the content piece on the page? Is the form optimized for your audience? Did you personalize the content on the page? Did you send the landing page to a particular segment? Identify what attributes made one landing page more successful than others, and then replicate it for future lead conversion success.

6. Traffic Sources

这消息来源报告是您找出谁来您网站以及他们如何找到您的最佳资产。If you do anything, make a habit to check this report once week - at least!

通过使用此资料来源报告，您可以了解哪些营销活动的投资回报率最高。该报告显示了来自八个不同渠道的数据，使您可以更好地了解流量的来源。例如，您可以从以下任何来源获取流量：

• 有机搜索：从搜索引擎（例如Google和Yahoo）访问有机搜索结果
• 推荐：从其他网站上的入站链接访问
• 社交媒体：来自Facebook，Twitter，LinkedIn等社交媒体网站的访问
• 电子邮件营销：您发送的电子邮件访问
• Paid Search:Visits from paid search results from the search engines or other PPC providers
• Direct Traffic:从直接将您的网站地址键入浏览器的人访问
• Other Campaigns:来自独特跟踪URL的人的访问
• Offline Sources:没有来源集的引线和资源

该报告更进一步，向您展示由于这些渠道以及其每个转换率的访问，潜在客户和客户的数量。

在来源报告中，您可以在HubSpot上查看精选的时间段或整个历史记录。您可以钻入“有机搜索”，以查看哪些关键字正在吸引网站的流量。您可以单击“社交媒体”，看看哪些渠道表现最好。阅读更多有关using Sources以及您可以通过此报告收集的信息。对于COS客户，您可以使用此报告查看单个页面的性能。

How to Grow Your Traffic

Sources is the perfect report to figure out your strongest marketing channels. In the example above, organic traffic is the biggest driver of traffic to the site, but social media has the highest conversion rate. By digging into the specifics and adjusting the date range, you can really understand how the different channels perform.

看看来源报告一周一周的基础上。Figure out what channel is performing the best, and think about what you did that past week to contribute to its success. (Seeing a theme in this article?) If you only used certain channels in a week, you can highlight just those channels to display on the graph. For your next week, plan on replicating your success by either focusing on those channels that performed well or creating similar content that led to the traffic bump.

7.每月进度进度

Even though you should be looking at certain metrics on a weekly basis, you should always keep your eye on the prize: your end of month goals.这adjustments you make throughout the month by looking at your data on a weekly basis can really contribute to whether or not you reach your monthly goals.

HubSpot客户跟踪每月进度的一个好地方是您仪表盘。使用仪表板，您可以在一个月内设定目标，并每周观看进度。您甚至可以看到当前的每月进度与上个月的进度。

How to Get Ahead of Your Monthly Goal

除了跟踪和迭代我们之前介绍的一些指标外，没有一种方法可以改善仪表板指标。在HubSpot帐户中钻入数据，以发现您对目标的表现以及可以改善进展的方法。您可以想象，每周保持最新状态将有助于您保持正轨。

归根结底，您的指标可以帮助您成为一个更加知识和敏捷的营销人员。承诺始终将其调整为您的指标，您的营销将感谢您。

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What other metrics do you check on a weekly basis? Which metric could you never live without? Let us know in the comments!