7 Mobile Marketing Ideas for Budget-Conscious Super Bowl Marketers

这是戴夫·克拉克（Dave Clarke）的一篇来宾博客文章，他是《财富》 500强公司（Oracle and Symantec）屡获殊荣的编辑兼编辑总监。他目前是全息图出版，，，，a provider of custom content for companies, large and small.

In about a week,Super Bowl XLVIwill kick off, and an audience estimated to exceed 110 million people will watch the game on their televisions. Roughly half of them will root for the New York Giants and half for New England’s Patriots. Advertisers will spend about$3.5 million试图仅30秒钟到达它们。这不仅仅是$116,000 per second。正如莎士比亚写道：“主，这些跨国公司是什么。”（无论如何还是类似的东西）。

超过1亿多人立即排队，几乎所有人都携带手机，超级碗XLVI是营销人员（尤其是中小型本地企业）的绝佳时机，可以对主要参与者进行的投资和款项进行投资。部署自己的游戏获奖，入站营销mobile strategies对于跨国公司炮击的一小部分。

在他们的新书中移动，及时发布了超级碗（巧合或聪明的营销？您决定），合着者珍妮·霍普金斯（Jeanne Hopkins）和杰米·特纳（Jamie Turner）列出了营销人员需要利用这个不断发展的营销渠道的基本概念。使用移动as your guide, here are seven ways you can score big with your customers before, during, and after the big game.

1.) QR Codes

Whether you’re a local pizzeria or a hair salon, produce a series of QR codes visitors to your shop and website can scan with their mobile phones in the lead-up to game day. It’s easy toget a QR code produced; just visitKaywa，，，，QR的东西， 或者QuikQR(to name a few), and produce one for Giants fans, and one for Patriots fans. When customers scan the code, whether they’re in-store or visiting your website, direct them to a landing page where you gather a scant few details like name, email, and maybe phone number. From there, offer a discount on a game-time special. For instance, a New York-style pizza or a bowl of New England clam chowder; or, aJersey Shorehairstyle or a stylish Cambridge classic cut. Enter everyone into a drawing for a free dinner, free pizza, or free whatever-you-sell. Don’t forget to promote the QR codes in-store, online, and send out some press releases to local media touting your creative mobile campaign.

2.）地年代

地理社会服务，例如Foursquare，，，，Gowalla，，，，scvngr，，，，AOK以及其他人允许企业在网站上要求其网页，然后通过用户在到达或完成任务时“入住”网站来创建促销。如果您是酒吧，或者是一家酒吧的餐厅，请创建一个促销活动，让人们报告人群中的四分之一季度。MVP（最有价值的赞助人）在游戏结束时颁发了奖励，基于他们的报告质量。

3.) SMS

Short-messaging services (SMS, also known as text messaging) are far and away the most widely used mobile phone feature and the most widely used mobile marketing tool. Every mobile phone—whether a web-enabled smartphone or not—can send and receive texts. Set up a special mobile number to receive texts, then text your opted-in subscribers to text you their predictions for the score, quarter by quarter. Text the winners to everyone after each quarter (e.g., “Bob S. of Bronx, NY” or “Betty F. of Boston, MA”) and announce what they’ve won.

4.）电子邮件

Many of youropt-in email subscribers可能会在游戏期间旅行 - 在机场休息室等待，骑轨或出租车旅行 - 还有更多时间阅读发送给手机的电子邮件。发送这些人mobile-optimized emailthat leverages their interest in the game. Produce a game-time-sensitive promotional incentive to explore your mobile website, download your app, read and subscribe to your blog or Twitter feed, or Like you on Facebook by tying the content and conversations you publish there to the types of things football fans are interested in.

例如,邀请大学校友的超级碗players’ college teams to weigh in on Facebook about their fellow alumnus; tweet about game-changing plays (interceptions, fumbles, missed field goals, etc.) and tie it to your game-changing products or services; or create aLinkedIn小组仅适用于比赛中正在移动并让他们分享旅行故事的人。

5.) Mobile Website

If you’ve already developed awebsite optimized for mobile devices，现在是时候充分利用它了。考虑一个游戏时间促销，可驱动您的网站访问者。使用你的inbound marketing platform要快速，轻松地暂时修改您的网站上的游戏，请在您的网页上放置简短的问题，这些问题导致着陆页，人们会为您提供一些信息，并选择诸如：谁会抛出最多的码数，曼宁或布雷迪？哪支球队将受到最多的码头？最长的射门得分是多少码？给所有回应一些最低奖励的人（虚拟或真实），并在比赛结束时宣布获奖者。

6.）移动应用程序

If you’ve already developed an app for your business (if you haven’t,watch the RaizLabs portion在移动营销研讨会上，学习如何计划移动应用程序的开发），通过让人们在游戏中下载和使用它来利用您的投资。这将在您的所有入站营销肌肉中提前促销，无论您是店内还是在线，但这是一个很好的机会，可以通过您最好的品牌建设工具之一吸引用户和潜在客户。

首先给人下载应用程序Game Day some kind of perk; give a slightly better perk to existing users who log in and use the app during the game. Then, create a four- or five-part app challenge, one for each quarter, and one for halftime. Keep the challenges short so as not to distract too much from the main event, but use the opportunity to get users familiar with various elements of your app, quarter by quarter. Announce the winner after the dust has settled on the closing ceremonies, and don’t forget to send a text or email to everyone who participated the next day.

7.) Social Media

This is the place to really get the conversation going between you and your fans and followers. Music icon (and marketer extraordinaire in her own right)Madonna计划在大中场表演中表演。使用Facebookand推特为了让人们知道您希望他们通过将其评级发短信到您提前设置的手机号码来评估麦当娜的表现1-10、10。票数，平均成绩，并在Twitter和Facebook上获得麦当娜的得分。然后，让每个人都对两个社交媒体网络的评分发表意见。

每秒$ 116,000？没办法，没有什么，不需要

With the multi-nationals paving the way for you with their mega-sized marketing budgets and a mobile phone in every football fan's hand, game time is the perfect time for small- and medium-sized businesses to connect with their customers in a very personal, local, and interactive way. The more you can personalize and localize the experience, the stronger the connection you’ll make with your mobile users.

您是否打算今年举办以超级碗为主题的运动或促销？如果是这样，它将是一个移动活动？在评论中分享您的计划！

图片来源：基思·艾莉森