The 6-Step SEO Audit Every Marketer Should Conduct

When it comes togetting your website found in search, little things can make a big difference. But sometimes it's hard to find the time -- or know where to start. Here's an idea: Set aside 15 minutes in the next week to conduct an audit of what you think are 5 of your most influential web pages. (For HubSpot Professional or Enterprise level customers, you can get a list of these via theConversion Assists report). Then audit those pages with the following six steps tomake sure you have all your SEO bases covered.

Step 1: Check Your Meta Descriptions

Every page of your website should have a meta description. Meta descriptions are short summaries of what can be found on that page. For example, the meta description of this page is: "A checklist of items on your web pages that can improve your search engine optimization." Meta descriptions show up in search results along with the link to your page.

When you audit your site's most important pages, make sure you set your meta descriptions and check that the following is true:

• Your Meta Description is Not Too Long:If your meta description is longer than 150 characters, aspects of it may get cut off by search engines. Make sure your summary is brief and front-loaded with good keywords to give readers a sense of what they'll find on the page.
• 你的元描述是独一无二的:Remember, the goal of the meta description is to set the searchers' expectations about what can be found on that page. Having multiple pages with the same description doesn't serve that purpose.
• Your Meta Description Does Not Contain the Page Title:Reusing the page title for your meta description is a missed opportunity and can look strange to internet searchers. Instead, use the meta description to elaborate on the promise of your title.

注意:如果你是一个HubSpot customer, you can useHubSpot's Pages tool-- an analytics report that automatically diagnoses and shows you how to fix SEO errors -- to help you with your SEO audit.

Step Two: Review Your Page Title

Page titles are among the main cues a search engine gets about the content and quality of a particular web page. In the HTML code of your page, your title is found between the tags. Oftentimes, people assume that the first headline on their page is the title, but to be considered a title in search, it must be between the