What Does Your Email Writing Style Say About You? [New Data]

每天，人类都会做出判断。在一项普林斯顿研究，参与者做出了假设在100毫秒内暴露于肖像。在类似的研究中虚拟偏见，不列颠哥伦比亚大学的研究人员将受访者的亲自印象与仅查看Facebook照片获得的印象进行了比较 - 结果表明，被动的，虚拟的印象往往更为消极。

BuzzStreamand分子took this idea a step further to determine if any parallels exist in terms of email habits. We surveyed more than 1,200 men and women between the ages of 18 and 64 to find out how they use email, and how gender, age, and level of education impacted specific preferences and behaviors. The results reveal how email etiquette influences someone's perception of other people and compares email habits between different demographics.

Here's what we found.

简洁是关键，尤其是对于老年接收者。

写电子邮件时，每个单词都很重要。它从您的主题行开始：当主题线超过35个字符时，开放率从24％下降到17％。与移动电子邮件开放率rising more than 300% since April 2011, the case for brevity is more important than ever.

恰好有60％的受访者同意可以接受简明的电子邮件，而少于30％的受访者对更长的电子邮件表达了类似的感觉。揭示了其他发现：

• The opposition to verbose emails increases with age: 70% more respondents between the ages of 55 and 64 find the practice unacceptable compared with those between 18 and 24.
• 与男性同行相比，女性对简洁电子邮件的偏好略高：超过60％的女性发现可以接受的较短电子邮件，而只有55％以上的男性有类似的观点。
• 教育水平对长度没有影响：每个小组的大多数 - 没有学位，学士学位和研究生学位 - 更喜欢简洁的电子邮件，而不是较长的信息。
• 所有受访者的前五名问候是简短的：每个问候只是接收者名称上的一个单词。

最令人反感的电子邮件趋势涉及语法，拼写和字体。

在today’s increasingly mobile workforce, the popularity of email continues to rise. According to a study by the Radicati Group, the全球电子邮件用户的总数2018年将超过28亿，每天发送和接收的电子邮件超过1394亿封电子邮件。

而且，通过发送的每封电子邮件，内容都有可能添加或损害您的个人和专业声誉。最常见的错误之一？发送带有语法错误的电子邮件。

Most would agree onthe importance of proofreading emails，但我们想确定某些参与者是否比其他参与者更宽容错误。我们的研究揭示了以下内容：

• 在所有受访者中，近80％的人发现拼写和语法错误是最不可接受的罪行。
• More than 70% of each age demographic found more than one spelling error unacceptable.
• 近10％的女性发现拼写错误比男性更不可接受。
• 与具有学士学位或没有学士学位的受访者相比，具有研究生学位的受访者对语法错误的宽容程度稍微宽容。
• 正好有70％的受访者同意标点符号过多should be avoided.

在十大令人难以置信的电子邮件趋势中，有4个围绕字体旋转 - 不同的字体尺寸，全帽主题行，不规则字体和不同的字体颜色。超过60％的所有受访者发现这些实践不可接受，进一步的分析显示：

• Changes in font size were disliked the most by respondents:Nearly 70% of respondents prefer fonts to be one size.
• The oldest demographic is more receptive to irregular fonts than any other: Less than 30% believe that using irregular typefaces (e.g., Comic Sans, Courier New, Impact, etc.) is “totally unacceptable.”
• The majority of male and female respondents have a preference for a single-colored font.
• 超过85％的受访者偏爱所有帽子中的一条全节制主题行。
• Respondents with a graduate degree tend to be slightly more lenient on multiple font sizes: Nearly 20% find the practice acceptable while less than 15% of respondents without a degree share similar views.

Older generations want to be perceived as more authentic, while younger generations want to sound smarter.

Researchers at Northwestern Law found that在线交流对说服力有限制的影响，因此，总体而言，大多数受访者承认将电子邮件重新编写更加聪明也就不足为奇了。实际上，在有关感知的前五名特征中，在所有受访者中，有40％以上列出了三个与情报有关的。

但是，重写电子邮件的动机可能因学位和年龄而异。其他发现揭示了以下内容：

• The top five characteristics for perception are exactly the same for male and female respondents: intelligent, knowledgeable, helpful, educated, and reliable.
• 与没有学位的受访者相比，拥有研究生学位的受访者的受访者多近50％。
• More than 55% more respondents between the ages of 45 and 54 rewrite emails to sound more authentic compared with those between 18 and 24.
• The younger demographic prefers to sound more knowledgeable, with nearly 50% more rewriting emails to sound more intelligent compared with 45- to 54-year-olds.

将近80％的受访者同意，礼节会影响他们对陌生人的电子邮件回应的可能性。如果您急于在没有校对的情况下发送电子邮件，则可能会失去业务或关键网络机会。

Knowing when to keep your correspondence short, when to be more formal, and even when it’s appropriate to add a bit of humor will help you develop and nurture valuable relationships. By understanding how age, gender, and level of education influence perception in email correspondence, you can tailor your content to align closely with your recipient’s expectations and ensure stronger, more authentic communication.

Review this deck以及以下这些发现的信息图等。

Study by分叉和嗡嗡声。