How to Create a Business Development Strategy for Your Sales Team [Template]

在HubSpot被命名为“ HubSpot”之前，它是法律委员会。

According to布莱恩·哈利根（Brian Halligan），LegalsPot将成为“一套帮助您管理律师事务所的申请”。然后，他和Dharmesh Shah随后用自己的业务模式“修补”，直到他们将其转变为今天的通用营销，销售和客户服务中心。

The moral of the story? Brian and Dharmesh had a business plan from the start. They created a development process that fostered growth and strategized for long-term success. That's what propelled a lunch table idea into the first software for入站营销.

如果您希望自己的业务发展，则需要一个有条理和一致的业务发展过程。如果您不确定从哪里开始，让我们开始讨论什么是业务发展过程以及如何创建改进策略的方法。然后，我们将使用一个免费的模板结束，您可以用来在您的公司实施计划。raybet电子竞技

It's important that your sales team understands your business development process because they can use that knowledge to set annual sales targets.

For example, let's say your business development team finds that your U.S. sales are growing and are projected to hit five million dollars in five years. With this information at hand, sales management can set hiring goals and review sales strategies to ensure they meet their projected growth.

一旦掌握了业务开发过程，您将需要一项计划，随着时间的流逝而进行改进。为了帮助您入门，让我们介绍什么是业务发展策略以及如何在公司实施一项策略。raybet电子竞技

If your company doesn't have a development strategy, or you're unsure about how to make one, let's go over the steps to creating a plan in the next section.

业务发展策略计划

1.任务陈述和背景

Your business development strategy should begin with outlining your company's purpose as well as any relevant background information. This includes your mission statement, vision statement, and company history. Having this information front and center makes your organization's intentions clear to the reader and present throughout the document.

2. Team

Before you start describing your goals and strategies, it's important to highlight the employees that will make this plan possible. You should outline who your sales leadership consists of, the team's overall structure, and any new hires that join the organization. This not only develops a chain of command, but it also helps you identify hiring needs and fill vacant positions.

3. Target Market

一旦我们掌握了背景信息，下一步就是描述您的目标受众。您需要确定您的产品或服务是为谁设计的，以及如何将受众群体为销售团队进行细分。您还应该讨论受众shouldn't被追捕以确保您的团队与合格的潜在客户互动。

最好的起点是描述目标受众的位置。他们是全国还是基于地区？如果基于地区，您将如何联系？

Then, include your买方角色. Buyer personas are representations of your ideal customers based on market research and existing customer data. This will highlight to your sales team the exact type of customer they should be pursuing.

4.工具，软件和资源雷竞技苹果下载官方版reybet雷竞技下载

下一节应描述将帮助您实现目标的工具，软件和资源。reybet雷竞技下载雷竞技苹果下载官方版这包括你CRM，营销自动化，社交媒体和客户服务工具。这些资产简化了功能并存储有关客户的宝贵信息。您的销售团队应该意识到这些工具中的每一个，因为它们可能对完成交易很有用。

尽管您的销售团队可能会使用各种工具，但本节中应始终列出一些核心。例如，电子邮件和通话软件是销售团队的重要工具。雷竞技苹果下载官方版没有他们，您的销售人员将无法与您的客户群有效沟通。

5.定位

定位部分应描述您的行业中如何查看产品或服务。首先概述市场条件，然后解释您的业务如何为行业带来价值。对于需要了解您公司与竞争对手有何不同的新员工，此信息很重要。raybet电子竞技

你可以把它一步由包括有限公司mpetitor analysis as well. A competitor analysis highlights your company's strengths and weaknesses and provides counterpoints to address your organization's flaws. This will help your sales team maintain consistency when communicating with customers.

6.营销策略

This section should include an overview of your entire marketing strategy. This includes any email, blog, event, video, social media, or direct mail campaigns. It's important for marketing and sales teams to work together, so your team will need to know which campaigns are being executed and when.

7. Prospecting Strategy

您的勘探策略应描述您的销售团队将采取的步骤来鉴定潜在客户。如果此过程不一致，您的团队将很难完成交易。确保列出勘探策略中的每个步骤，以便您的团队确切知道如何吸引客户。

You should first list your criteria for reaching out to a prospect. Explain what a prospect has to do in order to be viewed as a good fit for a sales pitch. Then, describe your inbound and outbound prospecting strategy. These are the steps your team takes to convert a prospect into a customer.

8. Goals

Now, it's time to set goals. Determine what your sales targets are and list them in this section for your team to see. This should include metrics like revenue, deals closed, and units sold. Make these goals clear to your team and keep them relevant to your work over time. If there are any lulls or declines, remind your team about your goals and what they can do to achieve them.

9. Action Plan

设定目标后，您将需要一个计划来实现目标。本节保留给您的销售团队达到目标的步骤。这包括他们将拨打的电话，他们将访问的位置以及与他们合作的备受瞩目的客户。使这些配额清除为您的团队提供实现目标的现实策略。

10.预算

您应该通过概述销售预算来结束业务发展策略。说明您愿意在销售计划上花费多少，并预测您预测实际金额的内容。确保考虑工资，佣金，旅行，食物以及其他任何使您的销售团队运作的因素。

业务发展策略计划模板

Now that you're familiar with every aspect of a business development strategy, it's time to create one for your sales team. To help, we put together the free template below that you can download这里.

有关改进业务策略的更多方法，请阅读这些business development skills.