Only 3% of People Think Salespeople Possess This Crucial Character Trait

You’re stranded on an island with 20 strangers. The group is holding a vote to decide who will be the leader.

Everyone agrees the leader should be trustworthy, but unfortunately, profession is all you have to go on.

Whom do you vote for?

The doctor
会计
The professional musician
销售代表

得到你的订单？好的。

I’m willing to bet you came up with the doctor, the accountant, the musician, and the sales rep -- in that order. That’s because according to a new survey fromHubSpot Research, only a我re 3% of people consider salespeople to be trustworthy. Meanwhile, 49% trust doctors, 12% trust accountants, and 10% trust professional musicians.

On the bright side, being aware of this not-so-stellar reputation gives you an opportunity to fix it. Check out three credibility-boosting strategies to integrate into your sales approach.

1) Do your research.

交付样板音调告诉您的前景您对赚钱更感兴趣，而不是找到满足其独特需求的最佳解决方案。任何前景必须立即消失的信任 - 恢复几乎是不可能的。

So, make sure you’re reaching out to buyers you’ve researched and pre-qualified to some extent. Presenting a customized and personalized value proposition will show the person on the other end of the line (or email) that you’re serious about helping them, rather than just earning a commission check.

2) Use the right body language.

Sales reps are always thinking about improving their verbal communication, but don’t forget that mastering your non-verbal communication is crucial too. After all,body language has a huge impacton how the prospect perceives you.

Boost your credibility by leaning in, smiling and nodding, and maintaining good posture. Even if you’re talking to a prospect over the phone, purposeful body language willhelp you sound more assured and positive.

You should also watch out for physical gestures that might be turning prospects off. Maybe you drum your fingers on the table to get rid of nervous energy -- but to buyers, it looks like you’re impatient or annoyed. Or perhaps you cross your arms whenever you’re thinking -- but it comes across as defensiveness.

To get an objective opinion of your body language, ask your fellow reps and/or your manager if you can present to them. Ask them to keep an eye out for effective and ineffective gestures, facial expressions, and postures.

3) Be helpful.

自由提供信息和建议是建立信任的好方法。通过在潜在客户的LinkedIn小组中发布方便的技巧，在社交媒体上共享文章，并在个人网站上或您公司的博客中建立信誉。raybet电子竞技如果潜在客户在第一次联系之前已经看到了您的任何内容，他或她将自动信任您。

不是作家吗？没问题。您无需成为创建内容来传递内容的人。从您的空间中的思想领袖那里找到与您的潜在客户相关的内容，然后分享。这是您应该发送哪些内容以及何时发送的内容的方便指南。

When it comes to stranded-on-an-island elections, the doctor will probably always beat the sales rep. However, these three techniques will help you secure the trust you need to close deals -- and that’s better than running an island, anyway.