How to Kickstart Your Mobile Marketing [Marketing Cast]

With anincreasing amount of trafficbeing driven to sites from smartphones, mobile should start to play an essential role in your marketing mix. So how do youkickstart your mobile marketing program?

In today’s episode of theWeekly Marketing Cast, we address exactly this question:

Optimize Your Site for Mobile

The first step you need to take in order to kickstart your mobile marketing program is tooptimize your websitefor mobile. Ensure your visitors are having a positive viewing experience and that your content is being indexed correctly in search engines. For instance, HubSpot offers aMobile Theme Optimizationthat optimizes your blogs, websites, and landing pages for mobile viewing.

Location Is Your Friend

As we have previously noted in this blog, location is another marketing element you need to pay special attention to. Location will make real-time search more relevant. And because real-time search is closely related to our usage of mobile devices, marketers must figure out how they can take advantage of location-based technologies such asFoursquare.

“Mobile is only going to grow,” says David Meerman Scott. “It is going to be an increasingly significant part of the way people access your company.”

So what areyouplanning to do to kickstart your mobile marketing?