Use This Tried-and-True Strategy to Create an Army of Customer Advocates

The customer journey is just that — a journey. And it's not a short one, either. It's a cross-country road trip, full of traffic and delays, wrong turns, surprises, and sometimes even accidents. That's because it's not quite set in stone and each process must be tailored to every customer.

In theinbound marketing方法论，典型的客户旅程包括三个阶段，这些阶段与您的业务主要部门相关：营销，销售和customer service。

第一阶段通过使用公司提供的免费报价或服务来吸引客户进入您的品牌。raybet电子竞技下一阶段通过服务和营销渠道（如实时聊天和电话支持）与您的业务互动。最后，第三阶段利用奖金优惠和支持，将用户变成忠实的客户，这些客户返回将来的购买。

If executed properly, the customer's journey becomes cyclical experience as demonstrated by the flywheel below:

The best part about this method is that delighted customers often turn into brand evangelists who participate in customer advocacy.

Customer Advocacy

Customer advocacy is a program that elicits customers to act as evangelists on behalf of a brand. These people have had positive experiences with the company and are excited about the opportunity to represent the brand. Customer advocacy can be displayed in a multitude of forms, including verbal references, speaking at events, posting on social media, blogging, and more.

An important aspect of customer advocacy — and one that often falls under the radar — is that the advocate should be receiving value for their service.

根据集线器研究, customer advocates should be treated like prospects. "Customers should feel they are getting much more out of the advocacy program than they are putting in." This means tapping into the intrinsic motivations behind customers choosing to become advocates for a brand.

阅读有关以下策略和客户倡导的未来。

Customer delight是入站方法的核心基础，但客户倡导者是公司增长的关键组成部分。raybet电子竞技为了帮助您的公司成长，我们raybet电子竞技制定了经过测试的策略，您可以用来建立一群客户倡导者。

5-Step Strategy to Creating an Army of Customer Advocates

If your business hasabove-and-beyond customer service，然后客户的拥护者必然会在那里。如果您不确定如何卷入它们，请查看我们创建客户倡导者的信任策略。

1.不要吸引客户倡导金钱。

If you want an army of customer advocates who stand by your brand, the way to draw them in isn't with monetary rewards. You want customers who are eager to be advocates and have motives that align with your company's values. If their actions are driven solely by payment, their messages will be ingenuine and meaningless.

2.将程序个性化向个人倡导者。

仅仅因为您没有向客户倡导者付款，并不意味着您不应该为他们提供另一种奖励形式。毕竟，您的真实拥护者应获得奖励，因为他们愿意在不付款的情况下代表您的品牌。

A great way to keep advocates engaged in the customer advocacy program is to personalize the experience to their unique interests. You can send out surveys or run experiments to find the perfect solution to provide each advocate with value. Some options include providing advocates with more influence within the company or on newer advocates or allowing them greater access to internal leadership meetings.

3.创建并遵循结构化目标。

如果客户的倡导计划浪费了资源，那么如果它并没有增加营销和销售团队的潜在客户并为倡导者reybet雷竞技下载提供高价值。

但是，很难跟踪该计划的结果，因为并非所有的倡导工作都是可以衡量的，例如口碑推荐和其他一对一的交流形式。因此，必须设定可衡量的目标。客户倡导计划有两种类型的目标：

倡导目标：这些目标是拥护者希望从计划中获得的目标。这包括诸如增加的好处，独特的特权和独家折扣之类的东西。

业务目标：这些目标是企业希望从计划中实现的目标。业务目标通常是定量的，并以推荐和铅收购为中心。

成功的倡导计划将倡导目标优先于业务目标。如果您的客户倡导者在您的计划中找到价值，那么他们将通过大量精力与您的品牌分享积极的经验来重新获得青睐。这带来了许多受故事启发的其他客户的新推荐和参考。

4. Streamline your advocacy efforts.

如果您的某些客户的努力未被注意到，那将是浪费。例如，您可能让客户与您的品牌分享他们的积极经验，但是他们并没有为您的倡导计划招募。

如果客户宣传组织或被spread across too many teams, it can lead to unnecessary work for employees or advocates not being recognized for their work. Instead, centralize your efforts by setting strict guidelines on how to go about performing advocacy work as this will improve the reach of your program.

5. Find a platform that matches your current efforts.

您可以通过使用太复杂或过时的软件来妥协客户倡导。雷竞技苹果下载官方版不要过度思考。最好在公司的一个平台之一或适合您的倡导者灵活的特定平台上进行倡导工作。raybet电子竞技如果您不确定公司应该使用哪个平台，请考虑一个具有raybet电子竞技cos工具and电子邮件营销特征。

客户倡导是一种强大的客户服务工具，您的企业可以用来引入新的潜在客户。开始使用此策略分享您的积极customer experiencesand draw more attention to your brand.

For more ways to capitalize on customer advocacy, read about creating an effectivecustomer loyalty program。