How to Ask For and Respond to Customer Reviews for Local Businesses

As a small business, your reputation is everything. If people trust you to do good work, you'll secure repeat and referral business. If they don't, your company will struggle.

在2021年，您作为企业主的声誉在很大程度上取决于您拥有的在线客户评论的数量，其质量以及如何处理评论管理。因此，尽可能地竭尽所能生成尽可能多的四星级评论。

在本文中，我将解释为什么评论对于将网站流量推向您的小型本地企业如此重要，一些简单的方法可以获取更多内容，以及一旦评论开始滚动，该怎么做。

您的企业需要客户评论吗？

首先,让我们从最基本的开始。您的企业需要客户评论吗？Well, no, your business doesn'tneedreviews. It won't cease to exist just because you don't have testimonials to display on review websites. But reviews can be incredibly helpful. They can also be a part of your overall search engine optimization (SEO) strategy to make sure your business shows up on Google.

考虑一下自己以及如何与评论互动。如果您像我一样，您会在决定使用某人之前阅读一些5星级和许多1星级的五星级。

如果您没有Google评论，Yelp评论，Thumbtack评论等的收藏，那么您将很难为您的小型企业提供新客户。这就是为什么客户评论应该是您的重要部分业务计划和营销策略。

幸运的是，您为获得评论所做的工作将获得回报。在我从事的每项业务中，我们都将重点放在从客户那里获得良好评价。它不仅带来了收入和转介，还导致了我们的服务改善并成为一家公司。raybet电子竞技

No, you don'tneedcustomer reviews. But if you want your business to thrive, you'll get them.

获得评论：3种简单策略

Customer reviews are important. The question is, how do you get them for your local business? Here are three tips to help:

1.提供出色的服务。

获得评论的最好方法是做出色的工作。当人们欣赏您提供的服务时，他们将更有可能与他人分享积极的经验。

Great service starts with having knowledgeable professionals at your company that can bring credibility to your business when they meet with customers. It can also be as simple as being polite. If you are a home services company you may consider having your technicians wear booties inside the home.

出色的工作也将帮助您避免负面评论。这很重要，因为Qualtrics表明，有94％的人声称负面评论已经说服了他们过去避免企业。您的企业的评论越多，确保新客户的难度就越大。

2. Ask your customers.

Your customers love the work you do, right? So ask them to review your company on Google,喊叫, or yourFacebook业务页面，或任何平台对您的业务最重要。

如果您可以将其纳入现有过程，甚至尝试自动化审核过程，您将发现它最好。例如，如果您是家庭服务，合法或医疗专业人员，则可以在下次约会时以10％的折扣在服务点上进行审查。如果您是律师或牙医，则可以在与客户或患者见面后会有一封电子邮件，要求进行审查。

使他们尽可能容易地审查您。电子邮件可以直接链接到您的页面，也可以提供服务（医生，律师，技术人员，餐厅）的任何人，可以设置iPad，其中设置了审核页面供人们填写。

尝试不同的事情，并愿意测试很多东西，以了解对您有用的东西。

3. Offer an incentive.

仅仅因为您要求客户评论并不意味着您会得到他们。您可能需要为客户提供以这种方式帮助您的动力。

例如，您可以为将来的购买提供折扣，以换取审查。或者，您可以同意将礼品卡发送给亚马逊或星巴克一旦与您的公司在几个不同的评论网站上分享经验后，他们。raybet电子竞技

您提供的激励措施将取决于您的业务和您所服务的独特客户群。选择合适的一个，您的审查计数将上升。

您会发现，一张非常强大的潜在审查的小礼品卡将非常值得投资。这里要注意的重要事情是，您可以提供提供审查的激励措施，但您不能为人们提供积极评价的激励措施。这是一个激励措施，无论他们的评论是负面还是正面。试想一下：您不能购买正面评价。

审查业务后该怎么办

您已经将我们在本文中分享的想法带到了内心，客户评论正在介绍。恭喜！但是，不要暂时休息。还有更多工作要做。遵循这个三步过程after您的业​​务得到审查：

1.评估。

首先，阅读您的业务收到的每项评论，以便您可以对其进行评估。然后将评论分为两个类别之一：正面评论和负面评论。

• Positive Reviews:希望您的大多数客户评论都属于此类别。如果这样做，您的企业应该在评论网站上获得可观的分数。为了确保它保持这种状态，请注意与您的公司一样快乐的客户。raybet电子竞技这样一来，您将来可以对它们加倍。
• Negative Reviews:It doesn't matter how amazing your small business is. Eventually, it will receive a bad review. Your job is to find useful information in these complaints so that you can improve. Look for detailed reviews that actually explain problems, rather than short quips that are only designed to tear you down.

一旦评估了客户评论，就该回应他们了...

2. Respond.

Every customer review deserves apolite回复。为什么？因为89％的消费者阅读公司对raybet电子竞技他们收到的评论的回应。他们希望企业对积极评论表示感谢。他们还想了解企业对批评的反应。

So thank every reviewer for their review. Then, if the reviewer left a positive comment, consider offering them a small incentive—first access to a new service, a discount on an old service, etc. This will show customers how much you care and encourage their loyalty.

If the reviewer left a negative comment, take a minute. It's easy to get riled up when a customer criticizes you and/or your business. But angry responses on review websites never go over well. Don't publish anything until you have a level head.

只是不要花太久。53% of customersexpect companies to respond to their reviews within a week. And 33% expect a response within three days.

When you're ready, write to your negative reviewer in a respectful manner. Apologize for their subpar experience and offer to try and fix it. Then try to move the conversation to a private forum, such as the telephone or email. That way your company's public reputation can remain untarnished.

负反馈提示：Write out a response you want to say in a Google Doc, take a little break, then write out what you need to say in the review forum.

3.采取行动。

最后，对您收到的评论做点什么！

积极的反馈应促进。寻求审阅者的许可。然后在您的网站上发布他们的发光推荐，在社交媒体上分享，将其放在您的网站上电子邮件签名. Do what you can to let people know that your customers love your business.

然后要求审稿人将您的公司推荐给他们的朋友和家人。raybet电子竞技如果他们喜欢您的服务足以撰写有关他们的评论，那么他们也可能愿意将您推广到他们的影响力圈子上。推荐是推动业务增长的绝佳方法。

You should take action on negative customer reviews as well. Assess each and every complaint you receive. Can you spot any trends? If so, look to improve your services.

例如，如果多个客户抱怨您的迟到，请安排在服务约会之间的更多时间。或给客户一个时间范围，即下午2点至下午4点，而不是特定的到达时间。如果您迟到了，请告诉客户。

将负面反馈视为成长和变得更好的机会。如果这样做，您的小企业将更加成功，保证。

最后的想法

获得评论对于您的小型企业的长期成功很重要。但是，一旦收到评论也很重要，您的评论也很重要。

Take time to evaluate, respond to, and take action on every review that comes in for your business. If you do, you'll build a deeper connection with your customers, inspire them to be more loyal, and learn how to improve your business in ways you never thought of before.