15 Compelling Above the Fold Content Examples to Inspire Your Own

八秒钟 - 平均而言，这是human's attention span。这意味着，如果您是营销人员，您的内容必须在不到八秒钟内激发您的目标受众启发，喜悦和被视为有用。

也许在社交媒体方面，您的内容表现良好。它引起了观众的共鸣，并赢得了您的参与。但是，当您查看网站指标时，可能会讲不同的故事。

如果您的会话时间很低，并且跳出率很高，则您可能需要超过12秒的时间来吸引访客的注意力，而对于生成潜在客户来说，这不是最好的。

您可能会失去流量，因为内容网站访问者首次访问您的页面何时不够有趣，无法将其保留在那里。你的着陆页当浏览器开始滚动时，可能会引起人们的注意，但是如果它们不在蝙蝠上摇晃和用户友好，浏览器就可以轻松单击。

这意味着您的内容在折叠上方可能会重新培训以吸引访客。

如果你的网站有compelling above the fold content, you'll likely see higher conversion rates and lower bounce rates. If you're unsure, try to self-test by looking at your website from a new perspective — if you were a new viewer, wouldyoustay on your site at first glance?

如果你的答案是"I'm not sure,"don't worry, we're going to go over that, but first, let's discuss what it means for content to be above the fold.

折叠之上的内容将将浏览器吸入您的网站。一个缓慢加载的网页充满了信息，并且很难使用的网页可能不会像相反设计的页面一样吸引读者。

让我们谈谈一些方法，以确保您的上面的折叠内容昏迷网络浏览器。

Above the Fold Website Design Best Practices

When you design your webpage, keep these practices in mind. They'll keep broswer attention and encourage them to explore the rest of your website.

1.保持设计简单。

Above the fold content shouldn't be extremely busy — if it is, readers might not know where to look first and click away from the page. Alternatively, if they're not able to find the answer to their challenge quickly, they'll likely choose another website.

为了使您的页面看起来专业，有条理和用户友好，请尝试将一个特色图像或多媒体（例如GIF或视频）添加到您的折叠端。然后，添加一个简短的标题来介绍您的网页，以及下面的句子，可以更详细地描述您的页面。

2.使内容吸引。

简单的网页是保持浏览器注意力的一种方法。但是当他们到达那里时，请借此机会让他们高兴。例如，当您写下头条新闻和身体文字时，他们应该回应您的品牌声音。

You don't have to make huge changes to delight the browser. For example, if there's a CTA button on your page, instead of it reading, "Learn more," try "Ready to get started?".

如果网页上的特色照片是静态的，请查看是否可以使用GIF传递相同的消息。此外，如果您的所有副本都是一种颜色，请尝试再添加一两个颜色 - 一个好的经验法则是将您的品牌颜色纳入专业精神和与您网站其余部分的一致性。

3. Design your content for usability.

Above all else, your content should be easy to interact with. For instance, if you're working on the above the fold content for a product page. make sure your above the fold content is functioning as it should.

假设您的产品页面上方的折叠内容是视频。它是否正确加载，包括标题和声音选项？

Additionally, think about the experience of the user. If your above the fold content features a video that autoplays, will it interrupt the user's interaction with the page? To combat this issue, make sure the video plays on silent and includes subtitles, if needed.

4。Solve challenges for the reader.

您的内容上方应回答浏览器的挑战。为了说明，假设您为电子邮件营销服务提供商工作，以及浏览器搜索“电子邮件营销软件”并登上主页。雷竞技苹果下载官方版

因此，您的内容应包含某种形式的“自动化电子邮件营销软件”的关键字“自动化电子邮件营销软件”。雷竞技苹果下载官方版例如，您的标题可以阅读“营销人员的电子邮件自动化”，并在支持文本中对此进行扩展。

So, those are a few guidelines to keep in mind when designing your content. Next, we're going to look at examples of some websites with great content above the fold.

15 Compelling Above the Fold Content Examples to Inspire Your Own

1.Wistia

Wistia允许其用户为营销活动创建动态视频。他们的上面折叠内容使用多媒体（GIF，视频和短副本）介绍Wistia的服务，以展示该服务的功能：

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主页视频阻止了浏览器的轨道。他们可能会花更多的时间观看脱口秀启发的剪辑，以解释Wistia的服务。作为消费者，当我在网页上看到真实的人时，它很诱人，并迫使我进一步探索。

A simple homepage like Wistia's feels casual. The welcoming atmosphere of the simplistic homepage conveys a professional vibe. And, after the video, browsers will have an idea of the software's offerings, straight from the expert marketers.

2.Velocity Partners

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“出色的营销动作”描述了业务的全部内容，简单，简单，至关重要的是，让幻灯片在吸引访客时进行繁重的工作。速度合作伙伴上方的raybet平台折叠消息引发了好奇心，进而激励了继续滚动的动机。

It's important to note, however, that if you want to use above the fold content similar to Velocity Partners, make sure the first few seconds of your slideshow, as well as your copy, are the most engaging. If they aren't, the browser probably won't feel inclined to stay on the site past reading the headline.

3.VeryGoodCopy

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标题为营销人员提供了学习如何通过利用充足说服的机会空白，诱人的标题，简要描述其内容主题，社交证明和生动的召唤。这种简单而引人入胜的折叠设计吸引了他们的访客的注意力，并说服他们检查了他们的微观幕。

4。Shopify

Images are how the above the fold content on Shopify's website invite the reader to explore. Shopify allows entrepreneurs to begin their own ecommerce business, relying on them, rather than copy, to explain features of the software:

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The homepage includes artistic images and an alluring video to make a lasting impression on the browser. And, even though copy is sparse, the tagline is packed with purpose and compels visitors to click that green CTA to start a trial.

5。Ann Handley

这本《华尔街日报》畅销书作家和MarketingProfs Ann Handley的合作伙伴使用她的网站上的主页通过强调营销能力来打动浏览器。超链接和链接是这里的英雄 - 网站上的其他页面链接到网站上的各个页面，例如Handley的头条新闻：

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她还利用空白，热情的照片，引人入胜的标语，引人注目的副本和充满活力的呼吁行动来说服她的访客考虑与她合作。从这个主页，访客知道Handley的外观，她做了什么以及如何与她联系。就折叠内容而言，这是本垒打。

6。薄荷

Above the fold content can maximize on simplicity, like it does for Mint, a budget tacking & planning software. The simple, yet professional, homepage effectively conveys the company and how they can help customers.

Notice the copy in the headline — it emotionally connects to reader in two sentences, opening the door for them to explore the website of a company that knows them:

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MINT还提供了他们的应用程序的照片，以吸引他们的网站访问者的注意。这有助于浏览器可视化应用程序决定注册时的外观。

7。Invision

您如何在折叠上方动态展示客户故事？让我们看一下Invision的光滑示例：

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Invision是一家数字产品设计公司，可帮助用户轻松构建令人印象深刻的网raybet电子竞技站，因此该公司的设计团队知道主页必须给访客留下深刻的印象。确实，自动播放公司概述视频的无声版本，并带有来自Uber和Twitter等公司的决策者的推荐raybet电子竞技。

The copy that's layered above the video does a great job of concisely explaining what the company does for users, and the "Free Forever" CTA even entices me, a marketer who isn't looking to design a website, to get started learning more about the software offerings. It also doesn't hide the titles of those decision makers from the video — "Dantley Davis, Netflix Design Director" is a large enough lower third that can catch users' eyes when they aren't looking (Mine definitely were caught).

8。Animalz

类似于非常goodcopy，Animalz是一家内容营销机构，其网站不会在上面的折叠设计中轰炸有关其服务的消息传递的访问者。取而代之的是，访客被标题“世界上最好的内容营销发生在这里”，该标题诱使像我这样的营销人员进一步阅读以了解如何：

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The CTA copy is different from run-of-the-mill CTA buttons. "Let's talk," rather than, "Click here to learn more!", implies that when visitors click on the CTA, they will be taken to a real person who can offer them more information about the service.

该网站还利用空白,并使用imple, hand-drawn images to entice the reader to scroll down. The purple squiggle runs down the webpage to introduce Animalz's top customers, and leads to a form to get in touch with the company.

9。Ahrefs

也许您在一家想要一个毫不怀疑的主页的公司工raybet电子竞技作，该公司在没有拥挤页面的情况下传达了产品的铃铛和哨子，并带有大量信息。如果该描述适合您，请查看折叠方法上方的ahref：

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网页的标题描述了服务的作用：帮助用户改善其SEO。较小的标题进一步支持了这一点，CTA与浏览器定价信息进行了通信。

Satisfied customers are listed at the bottom, right before the fold, to give a rounded-out overview of how Ahrefs can be a benefit to successful companies. If you want your homepage to use more copy, rather than visuals, try presenting it in a simple way that doesn't use more than 30 words, like Ahrefs did.

10.Twitch

将Twitch.tv输入到浏览器中后，您立即沉浸在网站提供的内容：游戏玩家的实时流。这是因为一旦您的浏览器访问网站，一个特色的实时流就开始自动播放：

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While it can be a bit jarring to suddenly hear voices coming from your browser, Twitch's above the fold design doesn't use any copy to describe their services. Instead, users can jump right in and demo the content themselves, browsing streams without having to make an account or read anything. They can keep scrolling to see popular streams, click one, and explore the site's capabilities from there.

由于该站点的工作原理，因此上面的折叠方法可行。Twitch为访问者提供了试用服务，而无需阅读任何阅读。类似于Twitch的视觉平台可以从这种方法中受益，吸引视觉学习者和非视觉学习者。

11.Skillshare

Skillshare uses video to explain the bulk of their services above the fold. Because the software offers online classes in a variety of subjects, the video displays an overview of what Skillshare can help you accomplish, learn, and feel:

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The video highlights confident-looking adults diving into their passions, which is what Skillshare helps users with. The layering text inspires visitors to explore their creativity with the software — and get started for free.

12.群

If you know that your company's website will benefit from a media mix of content above the fold, consider approaching that like messaging app Flock does. The key to using a mix of content on a homepage is to design it so the information doesn't interrupt the experience of a first-time visitor to your website:

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请注意，如何使用GIF来突出显示显示应用程序功能的变化文本。支撑手绘图像说明了羊群的工作原理，而CTA文本显示出一些个性。使用媒体混合来为主页增添趣味，就像一个移动图像一样简单，单击按钮和图纸向访问者展示公司的概述。raybet电子竞技

13.亚瑟国王面粉

上面的这款基于波士顿的烘焙成分供应商Arthur面粉的折叠含量是一流的。它使访客可以选择观看有关如何使用公司产品制作酸面包的视频教程：raybet电子竞技

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I could get a feel for the company's offerings: a Facebook Page (which houses the business' baking show), recipes, a baking FAQ, products for purchase, and even a "Baker's Hotline", which works as a Contact Us page.

配备有光泽的照片和自己的CTA的幻灯片功能使我对公司可以为有抱负的面包师所做的一切进行了完整的概述。raybet电子竞技它仅仅超出了业务产品，而是为一般的面包师提供有用的信息，这对可能被吓倒面包烘烤的人欢迎。

14.克拉克沙·肯特（Clarkisha Kent）

Are you a freelancer wondering how to make your above the fold content stand out among your competition? If so, when you design your homepage, make sure it accomplishes two things: displaying personality, and easy navigation.

这是因为，尽管您的工作必须先于您，但您的个性也是如此，尤其是作为自由职业者。如果您是像Clarkisha Kent这样的作家，那么您的副本必须像她的网站一样出售：

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包含爆头和有趣的标题迅速显示了肯特作为作家的更多人，以及她可能作为网站的贡献者所吸引的角度。她的导航栏包括与她制作的病毒推文的链接以及其他出版物的剪报，因此她的主页不必这样做。

Instead, her homepage serves as an introduction, which can precede her before the rest of her website. When browsers are drawn in by a minimalistic webpage with cliffhanger text, they're likely going to be interested in exploring the website to fill in that gap. For instance, when I read, "Chaos bringer," I instantly wanted to know how, which prompted me to look at her past work.

15。好女巫厨房

This is another example of how to convey the personality of your brand if you're a freelancer or small business owner. Good Witch Kitchen is the name of holistic nutritionist, Kristen Ciccolini's, business. Right below the fold is a quick slideshow of publications that have featured Ciccolini's work, before diving into an introduction:

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Ciccolini's logo, a bright image related to her craft, and copy accurately provide a quick view of the atmosphere Good Witch Kitchen conveys: A non-diet approach to nutrition management from an expert.

Now that you have some inspiration about how to keep your customers engaged on your landing pages, which strategy are you going to use for yours? I can't wait to see what you come up with.