6 Steps to Reduce Your Bounce Rate [+ Platform-Specific Tips]

Your website's跳出率is a metric that indicates the percentage of people who land on one of your web pages and then leave without clicking anywhere else on your website – in other words, single-page visitors.

How sticky is your website?If visitors bounce, it suggests they either didn't find what they were looking for, or the page wasn't user-friendly. A high bounce rate also means visitors aren’t looking for more content on your site, clicking on your calls-to-action, or converting into contacts.

对于入站营销人员，他们的主要目标是吸引和将网站访问者转变为销售团队高素质的潜在客户，这是可怕的东西。因此，让我们了解如何降低跳出率。

Improving Your Bounce Rate Infographic

Fortunately,QuickSprouthas created an awesome infographic that explains why bounce rate is so important, highlights benchmark industry averages for bounce rate, and identifies a variety of changes you can make to help reduce your website’s bounce rate. Check it out!

如果您想帮助将即将从您的网站反弹的访客转换，尝试使用HubSpot的免费铅捕获工具铅流to create a call-to-action with a relevant offer triggered byexit intent.

Bounce Rate Benchmarks

Having a benchmark is so valuable when trying to understand where you stand against competitors in your industry.

Find below some 2021 key statistics on bounce rates.

1.设定现实期望。

When it comes to your bounce rate, it’s important to set the right expectations. As mentioned in the infographic, look at your historical data as a baseline for how your website has performed in the past.

Then, compare it to the average for your industry and platform.

Let’s say your company is a B2B brand with an average bounce rate of 56%. As seen in the previous section, the average bounce rate across industries is 47%, so you might say yours is really high.

但是，数据还表明，B2B行业的跳出率要高得多，为75％。因此，占56％的公司实际上做得很好raybet电子竞技。虽然这并不意味着您应该停止降低跳出率的努力，但重要的是要知道如何与基准相抵触。

In this case, where you’re only in competition with yourself, it’s time to rely on historical data to guide your strategy.

2. Attract the right visitors.

Picture yourself in a grocery store. You’re looking for a particular item and you go down an aisle. You look around and you can’t find it. So, what do you do? Leave the aisle and ask for help, or just try the next one.

Think of your website as an aisle at the store. If your content doesn’t match the visitors you’re attracting, they’ll quickly leave.

So, how do you make sure you’re attracting the right visitors?

• 创建多个landing pages具有独特的内容和关键词适合您的不同买方角色.
• Maintain top rankings for branded terms.
• Write attractive, usefulmeta descriptionsfor search engine users.
• Improve targeting of online advertising campaigns.

3. Prioritize the user experience.

In this day and age, no one has the patience to navigate through a difficult website. You only have a few seconds to make a good impression and present a website that users enjoy being on.

To do so, follow these steps:

• Make your text readable through sensible organization and the use of larger fonts, bulleted lists, white space, good color contrast, and large headlines.
• 使用井井有条responsive layoutsthat allow for quick and easy navigation on all platforms and browsers.
• Don’t let ads distract from your content: Place static ads to sides, and avoid pop-ups and self-loading multimedia ads.

4.加快页面贷款d time.

页面速度是网站访问者离开网站的主要原因之一。实际上，Google reportedin 2017 that when a page load time goes up to 10 seconds, the bounce rate on mobile goes up 123%.

Think about it: When was the last time you waited over a minute for a page to load? Most users’ first instinct is to exit and find another website to meet their needs.

几个因素可以导致一个缓慢的网站：

• Image size

• 自加载多媒体内容。
• 站点服务器

The ideal page load time is two seconds or less. Make sure youtest your page speedregularly to ensure it falls within that timeframe.

5. Produce high-quality content.

Content can make or break your website visitor’s experience.

Your content should be:

• Engaging– Does your content make your visitors want to keep reading?
• 清除– Is your content easy to understand and digest?
• 相关的– Does it answer the question your website visitors are asking? Or is it clickbait (a big no-no)?

If you’re not sure how to answer these questions, have an objective third-party review your content. You should also consider hiring a copywriter who is an expert at producing high-quality content.

6. Monitor, test, and optimize.

您对网站的每次更改都会影响您的跳出率。从放置广告到页面上的内容。

考虑到这一点，您必须密切监视您的网站以评估流量更改。如果您注意到跳出率的上升和访问者的下降，请运行A/B测试以确定哪些页面元素可能会影响您的流量。

Once you identify the issue(s), optimize your page.

在跳出率方面，总是有改进的余地。使用优化工具（在下一节中进行更多介绍）来确定降低反弹的机会。

Want to start optimizing? Usethis checklist to maximize your website’s performance.

How to Decrease your Bounce Rate on Shopify

当你run an ecommerce business,monitoring your bounce rate is a priority, as an increase can drastically impact revenue.

To first thing you can do to decrease your bounce rate onyour Shopify website是为了确保您的搜索活动与您的着陆页保持一致。这意味着确保您的目标与您在着陆页上提供的内容保持一致。

In addition, your landing page should be optimized for conversion by following best practices (e.g. clear CTA, no navigation bar).

The next step is to add credibility to your page. You can do so by displaying customer reviews and testimonials as social proof. You can also add trust badges on your website to indicate you’re a reputable company.

To further improve your page’s performance, add a live chat feature to assist website visitors as they shop. You may learn valuable insights from these interactions that help you optimize your page.

Lastly, invest in tools likeOptimizely,hotjar,Unbounce， 和疯狂的鸡蛋to better understand your visitors’ behavior on your site and identify areas for improvement.

How to Decrease Bounce Rate of Your Blog

Reducing your blog’s bounce rate is all about following tried-and-true formulas:

• Have a clear structure and page hierarchy– Using headers and subheaders help visitors (and search engines) understand what information is on the page and how it is organized.
• 使用高质量的媒体– Photos, gifs, illustrations, and videos are great for breaking up long sections of text as well as diversifying your information delivery method.
• Make your content error-free– When users see a page riddled with mistakes, it can make them question the brand’s credibility and lead them to exit out of the page.
• Include a clearcall-to-action- 为您的网站访问者提供明确的下一步，将帮助他们朝您想要的方向前进。要他们阅读其他文章吗？在您的帖子中将它们超链接。要他们下载要约吗？将CTA包括在帖子中。

How to Decrease Email Bounce Rates

Email bounce rates are defined differently than bounce rates on other channels.

Anemail bounce raterefers to the number of emails that are not delivered to a subscriber list. There are two types of bounce rates: hard and soft. The former refers to a permanent reason why the email cannot deliver while the latter refers to a temporary issue.

For instance, say you have 100 email subscribers. You send an email blast and 98% of them receive your email. Your email bounce rate, in this case, would be 2%.

The average bounce rate is 0.7%, according toCampaign Monitor.However, this number can vary slightly by provider.

A bounce rate ranging between 0 and 2% is normal. Anything beyond that and you’ll want to look deeper.

Here are some ways to reduce your email bounce rate:

• Use double opt-ins– Sending a confirmation email to a recipient with a CTA to subscribe will ensure the submitted email is correct and working properly.
• Clean out your subscriber list regularly——删除不活跃用户是另一种方式verify that your email addresses on file work are healthy and active.
• Invest in a信誉良好的电子邮件提供商– Free sender platforms will not cut it when it comes to email marketing. This means leaving your Gmail, Hotmail, or Yahoo accounts for personal use and looking intoHubSpot,MailChimp,SendinBlue， 和more.

Designing a Website with a Low Bounce Rate

Having a website with a bounce rate requires constant monitoring and maintenance.

By making sure your content is aligned with your visitors’ needs, your content is easy to navigate, and your conversion elements are clear, you can keep a low bounce rate.

准备开始优化您的网站了吗？Use this checklist作为您的指南。它包括改善网站性能（包括SEO和安全性）所需的一切。

Editor's Note: This post was originally published in July 2014 and has been updated for comprehensiveness.