想要提高博客的转换率吗？11试试试试

These days, I spend a lot of my time on blog optimization. I'm constantly trying to figure out how we can fill the top of our funnel with more blog visitors, and how we convert more of those visitors into subscribers and leads.

因为我的角色专注于优化和增长，所以我试图确保我们总是在测试某些东西.毕竟，如果我们只做我们的事知道作品，我们可能会看到增长，但它只会增加增量增长。我们在Hubspot有雄心勃勃的目标，所以我们需要专注于实现特殊的生长.

这就是为什么测试是如此关键 - 它使您能够发现那些导致特殊增长的突破性战略和策略。

尝试我们的免费营销工具，可帮助您测试各种类型的弹出CTA，并为您提供有关您网站访问者的信息。

Luckily, there are a ton of tests you can run to optimize your blog for clicks and conversions. So, to help you get into the habit of always testing stuff on your own blog, here is a list of things you should try out for yourself. Remember -- what doesn't work for one blog, might work for you!

Note: Blogs are very variable by nature, oftentimes making it difficult to completely isolate the variables you're trying to test. While you should do your best to isolate your variables, keep in mind that your tests may not be perfectly scientific.

博客Publishing Optimization

你可以测试的东西优化您的博客发布活动......

1）频率

更擅长吗？测试您的出版频率以识别您的“甜蜜点”。是否存在一点，帖子数量的增加实际上没有等同于更多或更好的结果？在什么时候，你为了数量而牺牲内容质量？

建议测试方法：Increase (or decrease) your publishing frequency by a certain amount for 1-2 weeks. Then, isolate the number of views you received to those new posts and compare it to the views of the new posts you published during one of your typical 1-2 week time frames. Continue testing until you find your frequency sweet spot.

2）时间

一天中的某些时候和一周的日子与更好的交通业绩相关联？你空间的出版帖子有多远 - 这会影响个人帖子的表现吗？

建议测试方法：测试出版各次。然后导出博客分析（例如HUBSPOT的页面报告), sort by time of day and day of week, and analyze trends you see in performance.

3）内容平衡

哪一个blog content types（e.g. text-only, SlideShare-based, infographics) and topics perform better for you? Knowing this, what's the ideal content balance? In other words, while SlideShare-based posts may perform best in terms of traffic, you probably can't只要发布幻灯片帖子。

建议测试方法：Test different content types and subjects on your blog, then analyze how those posts perform. Map blog content to your various content goals to determine what your ideal content balance is (e.g. X SlideShare posts per month for traffic, X posts per month about subject A to support campaign B, etc.).

博客订阅者电子邮件优化

你可以测试的东西to optimize the notification emails you send to blog subscribers ...

4) Email Subject Line

使用通用主题线（例如，您的最新博客文章“）时，您的订户电子邮件是否会生成更多的点击性，或者当主题行匹配您通过电子邮件发送的博客文章的标题？

建议测试方法：在一段时间内测试通用主题行，直到您的测试具有足够大的样本大小，您的测试在统计上显着。（Learn what "statistically significant" means for marketers here。）然后，测试主题线匹配titles of the blog posts you're emailing about for the same number of emails. Compare the performance (in terms of clickthrough rate) of those emails.

5）电子邮件时间

对于您设置的任何即时用户电子邮件（即每次发布新帖子时触发的电子邮件），电子邮件时序将显然将与发布定时一起携手共进。对于其他用户电子邮件频率，如每日，每周或每月摘要，时间是测试的好事。一周中的哪一天和一周（每周和每月电子邮件）表现最好？

建议测试方法：在一天中的某个时间发送电子邮件示例，并将这些电子邮件的点击率与在不同时间发送的电子邮件样本中。保持测试，直到找到一天的时间和一天的一天，从而产生最佳的补充率。

6）电子邮件中的呼叫 - 行动（CTA）

您是否应在博客电子邮件中包含呼叫操作？是否包含CTAS分散收件人访问您的博客？如果是这样，那么你是否值得牺牲博客流量？

建议测试方法：Compare the performance of subscriber emails that include CTAs with emails that do not, using the same sample size of emails. Look at the emails' clickthrough rates and referral traffic to your blog as well as the performance of the CTAs you used (HubSpot customers can useHubSpot's Calls-to-Action App为了这）。另外，请务必考虑您的目标：哪个更优先于您的团队：交通或转换率？考虑测试不同类型的CTA。

博客CTA优化

你可以测试的东西to optimize the calls-to-action on your blog ...

7) End-of-Post CTAs vs. End-of-Post Forms

这更好地用于生成引导和转换：博客帖子末尾的标准CTA，或者在那里嵌入的完整转换表格？测试一下，就像我们一样!

建议测试方法：在一个单独的帖子中，在主题和格式中类似，并在一周的一天和一天的同一时间发布它们，分开。在一个帖子上，使用标准CTA;在另一个帖子上，使用您在第一篇文章中使用的相同报价的嵌入式表单。保持CTA上的副本和形式也是相同的。在每篇帖子一周后，比较CTA的查看率和表格的查看到提交率。有关我们在自己的博客上测试它的更多详细信息，请查看此帖子.

8）滑入CTA

滑入CTA当读者向下滚动页面时，是否从侧面滑入侧面的CTA。他们在不覆盖博客文章的副本的情况下捕捉游客的注意力，因此，过于突兀。将幻灯片添加到博客帖子增加转换吗？他们的性能如何与博客的标准职位结束CTA相比？你应该包括一个或另一个，还是两者？如果是这样，他们是否应该是同一或不同的优惠的CTA？

建议测试方法：Add slide-in CTAs to a sample of old blog posts that still generate traffic. Wait a week or two, and then compare the visit-to-lead conversion rate of those posts to their visit-to-lead conversion rate prior to the addition of the slide-ins. HubSpot customers can also use HubSpot's Calls-to-Action App to look at the view-to-submission rates of slide-ins vs. standard end-of-post CTAs to compare performance.要了解如何在博客帖子中添加幻灯片，请查看本教程.

9）动态（或“智能”）CTA分段

哪个更有效：通过生命周期阶段或persona分割博客上的动态CTA？是否有其他更有效的方法来分割它们？

建议测试方法：Test a variety of CTA segmentation strategies (点击此处查看一些CTA分段思路) across various samples of blog posts to determine what works best for your audience. If you're a HubSpot customer, use the analytics available in the Calls-to-Action App to measure effectiveness.

10）CTA提供，设计和副本

How do design and copy choices impact the performance of your CTAs, both on individual blog posts and in the sidebar/top/bottom of your overall blog layout? What about the offers you're promoting on specific posts? Would other offers perform better?

建议测试方法：A / B测试变化CTA复制、设计和报价type on individual posts. If you have a tool (like HubSpot's Calls-to-Action App) that offers A/B testing functionality, this is even easier and more scientific. (了解如何在此处运行A / B测试。）

11）基于文本的，在线CTA

Can you increase conversions by including text-based, in-line CTAs within the copy of your blog articles, like the one you see pictured below? How does the placement of these text-based CTAs impact performance (i.e. are people more likely to click them if they're placed earlier or later in the post)? Does more direct copy work better than something subtler?

建议测试方法：将in-Line CTA添加到仍然生成流量的旧帖子的采样（可能来自搜索）。让它们收集一两周或两个，然后计算这些帖子的访问引导转换率。将这些转换率与在添加幻灯片的CTA之前的帖子之前的转换率进行比较。Hubspot客户还可以使用呼叫 - 触发应用程序创建这些型号CTA（查看这篇文章以了解如何- 请参阅“Magic Copy”的部分，并引用该应用程序中收集的数据。

您可以运行其他测试以改善博客的优化吗？分享他们在下面的评论中！