如何使销售和市场营销调整成果（不仅仅是和谐）

Smarketingis the alignment and connection between sales and marketing. Since Sales and Marketing work closely together in most organizations, it’s often typical for these two revenue generating groups to be in conflict with one another. The typical battle looks like this: Sales complains that Marketing isn’t generating enoughquality leads，市场营销批评销售不足以努力工作。但是如果你改善购物中心在您的公司，您将raybet电子竞技花费更少的时间争吵和更多的时间关闭业务。这就是您可以从和谐与收入中获得最大收益的方式。

促进和支持销售和营销传播

The first step to get Sales and Marketing to collaborate is promoting constant and open communication. Encourage the sales team to give feedback on lead quality each month. This process will help marketers better understand which types of leads are most likely to close so they can generate质量更好的线索。只需确保用数据备份（稍后再详细介绍）。

You should also encourage marketers to sit in on sales calls and help close deals when called upon so everyone understands the value of each marketing generated lead. This action will make Sales and Marketing feel like they are fighting the same battle. Everyone in the organization should buy into this notion of alignment; the sales and marketing executives at your company should be meeting regularly to discuss the SMarketing strategy and communicate it to the rest of their teams.

Finally, try scheduling a weekly SMarketing meeting to rally sales and marketing and celebrate their efforts as a joint group. Here are some examples of motivating SMarketing topics:

• Smarketingwins:请务必庆祝销售和营销的巨大胜利，例如创意Upsells，您赢得竞争对手的客户以及重要出版物的公司报道。raybet电子竞技
• 新产品功能：Have your product marketers share new product features with Sales to make them more knowledgeable about the product and stay up to date on the changes you're making.
• 铅流和销售瀑布：跟踪两支球队的进度月，并分享结果，以确保您两个团队都达到他们的数字。在本文中了解如何构建铅瀑布图。
• 最终想法：以激励人心的想法结束会议，这将使两个团队保持积极和启发。

衡量和保持团队负责

Once you get the communication process going between Sales and Marketing, keep it moving in the right direction. In addition toworking collaboratively, the teams should be encouraged to discuss any misalignment or frustrations in a constructive manner. One way to keep opinions valid is to make everyone support their claims with data. The tracking and discussion of these two critical data points help keep Sales and Marketing accountable for SMarketing success.

• 铅流：确保按数量测量营销and让他们交给销售质量。的定量ity and quality of leads for which Marketing is accountable should grow month over month in order for the business to grow.
• 铅的百分比工作和近距离率：工作的领先优势百分比将衡量您的销售组织的生产力与营销提供的潜在客户相关。销售应该以高稳定的速度运作，因此营销团队的辛勤工作并不适合毫无疑问。随着销售工作的潜在客户，从铅到客户的近距离价格也应保持稳定。如果工程率和近距离下降，则可能是铅质量差或缺乏足够的团队成员来处理铅量的指标。

如果销售认为过去一个月的铅流量很小，请给他们以前几个月以来的数字，因此讨论是基于数据而不是感觉的。如果市场营销认为销售无法发挥潜在客户，请获得lead datathat shows the percentage of leads worked in a given month. All of this data will keep Sales and Marketing data-driven and accountable for their efforts while validating or disproving feelings and opinions.

建立sm售协议

使您的营销和销售团队负责的最佳方法之一是通过Service Level Agreement (SLA)。在SLA服务定义和水平greed upon by both parties; in this case, the SLA is the agreement that Marketing will deliver a certain number of leads at a certain quality for Sales each month, and that Sales will work a certain number of leads the Marketing generates each month. This SLA can be tracked throughout the month so both Marketing and Sales can track their progress. Once the SLA is in place, Marketing is responsible for delivering and Sales has nothing to complain about if Marketing is meeting or exceeding the SLA goals. Be sure to consider the following when setting up your SLA.

• When you create the SLA, be sure it's in terms that are easy for both teams to understand. A points based SLA is typical, but the value of a point may not be understood by the entire team. Think about converting your SLA into dollar values so that it will better resonate with your organization.
• Consider both the quality and quantity of the leads you deliver in the SLA.质量更高的线索-- leads that are more likely to convert or close -- should have a higher point or dollar value than low quality leads.
• 建立SLA后，请让自己有一些时间在将其推广到大型组织之前进行测试。实施后，您可能需要对SLA进行调整。

整合您的销售和营销软件雷竞技苹果下载官方版

如前所述，数据可以是将您的销售努力融合在一起的“真相胶水”。它使双方彼此保持诚实，并解决了两支球队之间可能发生的任何冲突。在销售和营销之间生成数据的最佳方法是integrate your sales and marketing software。This integration benefits both sides with valuable data to improve their results. By integrating two systems such asHubSpot和Salesforce，您可以向客户看到访客的整个生命周期。通过这种闭环集成，销售能够跟踪其潜在客户的在线行为，以使其成为温暖的电话会议。营销可以更好地了解其最佳潜在客户的来源，这意味着哪种类型的潜在客户最有可能转变为付费客户。然后，营销可以更好地分配时间和资源，以有效地最大化其投资回报率。reybet雷竞技下载

How is your SMarketing relationship? What do you do to keep it harmonious, and what problems are you still experiencing?

图片来源：dakini